TrueSample Quality Assurance

Highest quality sample

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>  Our TrueSample™ solution set the standard for respondent quality in online market research

>  Acknowledged as the only solution that meets P&G’s and Microsoft’s sample quality requirements Industry-Leading Data

Quality Technology

Fraud-Free Sample

>  No fake or duplicate survey respondents will bias your

results

>  You can be confident that your results are reliable Reliable Research Results

>  TrueSample™ validates that all prospective survey takers are real; they are who they say they are

>  TrueSample™ ensures each survey taker is unique; no respondent can take a survey twice

TrueSample quality practices

" TrueSample reduces research risk by providing the industry’s most comprehensive sample quality technology

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>  Unique within ZoomPanel and across our Certified Partners

>  No study will have duplicate survey takers

Unique

>  100% objective criteria

>  Panelists are who they say they are

>  Panelists are where they say they are

Real

>  No straight-lining or speeding respondents “gaming” the survey

>  TrueSample SurveyScore® to benchmark the study

Engaged

TrueSample customers

" TrueSample Crosses Clients, Researchers, Platforms, Suppliers and Geographies

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Survey Platforms: Survey Platforms: 35M responses processed

Sample Suppliers: Sample Suppliers: 80% of US online panelists

Clients: Clients:

Research Companies: Research Firms:

Geographies: U.S. U.K. Canada Germany

Geographies: