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TrueSample Quality Assurance
Highest quality sample
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> Our TrueSample™ solution set the standard for respondent quality in online market research
> Acknowledged as the only solution that meets P&G’s and Microsoft’s sample quality requirements Industry-Leading Data
Quality Technology
Fraud-Free Sample
> No fake or duplicate survey respondents will bias your
results
> You can be confident that your results are reliable Reliable Research Results
> TrueSample™ validates that all prospective survey takers are real; they are who they say they are
> TrueSample™ ensures each survey taker is unique; no respondent can take a survey twice
TrueSample quality practices
" TrueSample reduces research risk by providing the industry’s most comprehensive sample quality technology
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> Unique within ZoomPanel and across our Certified Partners
> No study will have duplicate survey takers
Unique
> 100% objective criteria
> Panelists are who they say they are
> Panelists are where they say they are
Real
> No straight-lining or speeding respondents “gaming” the survey
> TrueSample SurveyScore® to benchmark the study
Engaged
TrueSample customers
" TrueSample Crosses Clients, Researchers, Platforms, Suppliers and Geographies
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Survey Platforms: Survey Platforms: 35M responses processed
Sample Suppliers: Sample Suppliers: 80% of US online panelists
Clients: Clients:
Research Companies: Research Firms:
Geographies: U.S. U.K. Canada Germany
Geographies: