Tumblr meetup Osaki 2011 - Tumblr for Organizations

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Tumblr becames large, unique and important (maybe) social media for organizations. Dashboard and reBlog changes old style contents publishing theory.

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  • 1. Tumblr for Organizations Date : 2011.07.13 Usage : Tumblr Meetup Author : Original image by Smemon87, published under CC BY http://www.flickr.com/photos/smemon/4646164016/
  • 2. 2 Tumblr | Tumblr http://www.Tumblr.com/about
  • 3. : 71PV/, 2.3PV/ US BR
  • 4. GB CA JP : 5,760PV/, 189PV/ Tumblr Blog Network | Quantcast http://www.quantcast.com/p-19UtqE8ngoZbM
  • 5. Tumblr Topics 2011/06 Wordpress http://effective-tumblr.tumblr.com/post/6588450904/ Tumblr 317150052119006420006172080 WordPress 51920006172076 TumblrVancouver 2011 Riot Criminal List http://effective-tumblr.tumblr.com/post/6689963127/ LADY GAGATumblr http://effective-tumblr.tumblr.com/post/7045897271/
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  • 10. Twitter, Tumblr ,($%&' "#$%&' ()$*+ '
  • 11. ! Tumblr Twitter -./0
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  • 13. Twitter, Tumblr Google Analytics DISQUSmentionRTRT twitpic 330 140 HTMLEmbed Twitter Tumblr
  • 14. Tumblr Tumblr, TechCrunch TV http://bit.ly/hMu30H+ David Karp, Tumblr
  • 15. Creators
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  • 17. !"#$ Conversationalists Critics Collectors #$ Joiners Spectors !"# Inactives %&'()*+,-./+0123145 6789:;?> Twitter< @A.1BCD EF GH
  • 18. Creators
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  • 20. !"#$ Conversationalists Critics Collectors #$ Joiners Spectors !"# Inactives %&'()*+,-./+0123145 6789:;?> Twitter< @A.1BCD EF GH
  • 21. Creators Conversationalists Critics Collectors #$ Joiners Spectors !"# Inactives 98,000+/ %Tweet 1,500/ 20,000+/ Tumblr TwitterTumblr 100 INFOGRAPHIC: What Happens Online Every 60 Secondshttp://www.scribbal.com/2011/06/infographic-what-happens-online-every-60-seconds/
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  • 23. 75.9/ 4 249.0/
  • 24. 113.7/ 4 236.3/ 20072 20112 2011DYhttp://www.media-kankyo.jp/#newsarticle@32
  • 25. 1/1000 339,933TB/ 536,675TB/ 20062008 (20) http://www.soumu.go.jp/iicp/chousakenkyu/data/research/survey/telecom/2010/2010-I-03.pdf 254TB/ 480TB/
  • 26. 1/1000 Yahoo, etc. Google, etc. RSSRSS , , TumblrCrowsnestetc.
  • 27. Tumblr
  • 28. Tumblr 2200 8600/ Creators Conversationalists Critics Collectors #$ Joiners Spectors !"# Inactives
  • 29. Tumblr
  • 30. USA.gov Blog http://blog.usa.org/
  • 31. 100% http://nissanev.tumblr.com/
  • 32. The Mermaid Inn http://themermaidnyc.tumblr.com/
  • 33. LOOKBOOK.nu http://lookbookdotnu.tumblr.com/
  • 34. BaubleBar http://blog.baublebar.com/
  • 35. C-Town http://ctown.tumblr.com/
  • 36. Tumblr & BaubleBar http://blog.baublebar.com/ C-Town is tumbling?! Really?? YUP!!! http://ctown.tumblr.com/ LOOKBOOK.nu LOOKBOOK.nu http://lookbookdotnu.tumblr.com/ The Mermaid Inn http://themermaidnyc.tumblr.com/ Flickr http://nissanev.tumblr.com/ FacebookTweet USA.gov.blog http://blog.usa.gov/ Newsweek http://newsweek.tumblr.com/ The New Yorker http://newyorker.tumblr.com/ MTV http://mtv.tumblr.com/ The Good Times (NPO) http://bunc.tumblr.com/ http://nypl.tumblr.com/ http://www.nyc.gov/html/misc/ html/social_media.html Culture ClubClub Monaco http://cultureclub.clubmonaco.com/ kate spade new york http://katespadeny.tumblr.com/ ModCloth on Tumblr http://modcloth.tumblr.com/ M!nam!!!!!!!!! http://fujiokaminami.tumblr.com/ AMENFASHIONLADY GAGA http://amenfashion.tumblr.com/ Britney Spears | Official Tumblr http://britneyspears.tumblr.com/
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  • 39. ! Photo by Brooks Elliot, published under CC BY-SA http://www.flickr.com/photos/8011986@N02/2965137520/
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  • 41. 128 (a+b++n++y+z+A+B+C)
  • 42. SEO 1 year ago 2011&6'14()
  • 43. 1,000 276 375 167 95 47 50,001 25,00150,000 5,00110,000 10,00125,000 2,5015,000 5011,000 251500 101250 1,0012,500 60100 724 349 182 87 40 20 10 5 1,000
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  • 45. (posts) (notes) 3
  • 46. Image by dlsushi (via weheart.Tumblr.com) http://weheart.tumblr.com/post/163237184/by-dlsushi
  • 47. 100 Photo by Ronen V (via weheart.Tumblr.com) http://weheart.tumblr.com/post/141353970/
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  • 49. We see Twitter as a communication platform. By contrast, Tumblr strives to be the easiest place to express yourself online, to create your web presence simply and beautifully. Andrew Parker, Tumblr http://www.usv.com/2007/10/tumblr.php
  • 50. , Tumblr No POST, no Follower. http://www.samreich.com/post/18462890/ http://nakano.tumblr.com/post/18515161/
  • 51. Tumblr Tumblr Photo by Juhan Sonin, CC BY-SA http://flic.kr/p/5nzr4u Photo by Jon Nicholls, CC BY http://flic.kr/p/LicUY Image by thefuturistics, CC BY http://flic.kr/p/2RSZT2
  • 52. 100 Photo by Ronen V (via weheart.Tumblr.com) http://weheart.tumblr.com/post/141353970/
  • 53. Tumblr reblog
  • 54. reblog !Post"#$%' ('%)&
  • 55. Tumblr http://d.hat