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Turn Your Google+ Local Page into a New Customers Magnet

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How to turn your Google Plus Local Pagae into a Magnet for New Customers

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Page 1: Turn Your Google+ Local Page into a New Customers Magnet

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Page 2: Turn Your Google+ Local Page into a New Customers Magnet

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Page 3: Turn Your Google+ Local Page into a New Customers Magnet

Who cares?

• 97 percent of U.S. consumers search online for local business information

• Google is still king of search

Page 4: Turn Your Google+ Local Page into a New Customers Magnet

Benefits? Check.

• Pay nothing• Get found on Google, increase

website/store traffic• Help your business stand out amongst the

competition• Boost engagement with images and videos • Increase sales with special offers and

coupons• Pocket bigger profits than the competition

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Page 5: Turn Your Google+ Local Page into a New Customers Magnet

What Is Google+ Local?

Page 6: Turn Your Google+ Local Page into a New Customers Magnet

What Is Google+ Local?

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Page 7: Turn Your Google+ Local Page into a New Customers Magnet

What Is Google+ Local?

Page 8: Turn Your Google+ Local Page into a New Customers Magnet

What Is Google+ Local?

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Page 9: Turn Your Google+ Local Page into a New Customers Magnet

How To Do It

1. Submit your information, from basic contact info to photos

2. Verify your listing by phone or postcard

3. Wait for your listing to appear on Google…

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Page 10: Turn Your Google+ Local Page into a New Customers Magnet

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Page 11: Turn Your Google+ Local Page into a New Customers Magnet

How To Optimize Your Listing

Page 12: Turn Your Google+ Local Page into a New Customers Magnet

Make sure your page is 100 percent complete.

Page 13: Turn Your Google+ Local Page into a New Customers Magnet

“Think about it like being back in in school and writing a paper; you'll pass doing the minimum set forth but a little extra effort can go a long way. Don't fill out some of the extra details, fill them all out; and don't just add one photo, add several photos.”

– SEOmoz

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Page 14: Turn Your Google+ Local Page into a New Customers Magnet

Acquire citations from other directories.

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Page 15: Turn Your Google+ Local Page into a New Customers Magnet

Encourage customers to write reviews.

Page 16: Turn Your Google+ Local Page into a New Customers Magnet

Add a ton of images to your page.

Page 17: Turn Your Google+ Local Page into a New Customers Magnet

Create offers.

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Page 18: Turn Your Google+ Local Page into a New Customers Magnet

Stop! Don’t Do This

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Page 19: Turn Your Google+ Local Page into a New Customers Magnet

Leave gaps in your page.

• Fill out all text fields, even the ones that aren’t required

• Don’t just do the bare minimum• Page completeness is considered the

MOST important ranking factor

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Page 20: Turn Your Google+ Local Page into a New Customers Magnet

“Set it and forget it”

Page 21: Turn Your Google+ Local Page into a New Customers Magnet

Stuff your name, description, and/or categories with keywords

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Page 22: Turn Your Google+ Local Page into a New Customers Magnet

Frequently Asked Questions

Page 23: Turn Your Google+ Local Page into a New Customers Magnet

How can I make the most of my listing on Google?

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Page 24: Turn Your Google+ Local Page into a New Customers Magnet

What if I get a bad review? Can I take it down?

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Page 25: Turn Your Google+ Local Page into a New Customers Magnet

Why isn’t my listing showing up in the search results?

Page 26: Turn Your Google+ Local Page into a New Customers Magnet

Why is there already a listing for my business?

Page 27: Turn Your Google+ Local Page into a New Customers Magnet

Why do I need to claim my listing?

Page 28: Turn Your Google+ Local Page into a New Customers Magnet

There Will Be Challenges …

• Building a complete listing (100% score)• Keeping your listing fresh and up to date• Acquiring citations from third-party sites• Soliciting customer reviews• Getting your listing to appear (in a

competitive vertical)

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Page 29: Turn Your Google+ Local Page into a New Customers Magnet

Benefits? Check.

• Pay nothing• Get found on

Google, increase website/store traffic

• Help your business stand out amongst the competition

• Learn more about your customers

• Boost engagement with images and videos

• Increase sales with special offers and coupons

• Pocket bigger profits than the competition

Page 30: Turn Your Google+ Local Page into a New Customers Magnet

You Can Do It!

• And we can help you• Please contact us for assistance

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Page 31: Turn Your Google+ Local Page into a New Customers Magnet

Questions?

Page 32: Turn Your Google+ Local Page into a New Customers Magnet

We’d love to help.

• Just get in touch!

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(213) 607-9100