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National Aeronautics and Space Administration www.nasa.gov PS–00514–2–0611 Special Libraries Association Annual Conference 2011 Jaime Ann Scibelli Science Librarian Wyle Information Systems/NASA Glenn Research Center Cleveland, OH 1 Tweets From Space

Tweets from Space

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My presentation from the 2011 Special Libraries Association conference on NASA libraries and use of social media. Includes tips for libraries on using social media to communicate with customers and increase awareness of - and support for - library services.

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Page 1: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

Special Libraries AssociationAnnual Conference 2011

Jaime Ann Scibelli

Science Librarian

Wyle Information Systems/NASA Glenn Research Center

Cleveland, OH

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Tweets From Space

Page 2: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

Social Media: Friend or Foe?

• Social media can help your organization:– Turn non-users into new customers– Turn customers into advocates– Build user support– Raise awareness– Reach users in multiple locations– Enable collaboration

• Or, social media can be:– A burden for staff– Something they don’t understand how to use– Something they’re “stuck with”– Something they ignore

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Page 3: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

What We’ll Cover

• NASA’s social media outlets• NASA Glenn Science & Engineering Library (GSEL)

and social media• How to choose which social media to use• Challenges • Before you socialize• Continuing the conversation• Links to NASA channels• Questions?

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Page 4: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

NASA and Social Media

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http://www.nasa.gov/connect/index.html

Page 5: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

And Now a Few Numbers…

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• NASA’s first Tweet: May 2008• NASA on Twitter now:

– 110+ accounts– 800,000+ followers– 20+ astronauts Tweet (including Tweets from space!)

• NASA on Facebook– 426,000+ “likes” (NASA’s main FB account)– 35+ accounts

• NASA Tweetups– First Tweetup in Jan. 2009– 15th Tweetup in Feb. 2011– Events have included shuttle launches and live downlinks

with the International Space StationStatistics from “Taking Social Media Efforts Out of This World”, presentation by Stephanie Schierholz, NASA Office of

Communications (HQ) http://www.slideshare.net/nasa/nasa-and-social-media , accessed May 2011.

Page 6: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

Internal Use of Social Media @ NASA

• NASA also uses social media for internal communication across multiple locations

• Yammer – free private social networking tool – Only those with a verified company email address can

join a Yammer community

• Spacebook– Similar to Facebook, an internal networking site that allows

document sharing as well as tagging, chats, etc.– http://www.whitehouse.gov/open/innovations/spacebook

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Page 7: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

NASA GlennScience & Engineering Library

and Social Media

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Page 8: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

NASA GlennScience & Engineering Library

and Social Media

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Library resources and recommended websites are bookmarked…

…and displayed on the Library’s website

Page 9: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

NASA GlennScience & Engineering Library

and Social Media

LibraryThing catalog is displayed as a “New Books” widget on the Library’s home page

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Page 10: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

NASA GlennScience & Engineering Library

and Social Media

http://gselmobile.blogspot.com/

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Page 11: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

NASA GlennScience & Engineering Library

and Social Media

• Other channels used for user education and community interaction:– YouTube– LibGuides

• For internal communication and project support:– NASA Exploration Soils Bibliographic Database

• Used for internal sharing of research relevant to soils and terramechanics projects

– Open source wiki from Sourceforge– Access controlled – potential users must register for access– Maintained by degreed Librarian

• Watches for copyright issues, develops tag ‘catalog’

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Page 12: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

And of Course, the Numbers…

• Glenn Library’s nasa.gov blog – ~700 views per month– Started as a blogspot.com blog in 2007– Switched to nasa.gov blog in 2010

• Glenn Library’s Facebook page– 8,000+ fans– ~1,000 monthly active users– 8,000+ lifetime likes

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Page 13: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

So Many Choices, so Little Time…Which Social Media Outlet(s) do I Use?

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Before you ask ‘which?’ you need to askWHAT? and WHY?

Page 14: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

What? and Why?

• Why are you considering social media?What goal(s) do you want to accomplish?– Expand your user base– Allow groups in separate geographic locations to collaborate– Build support for your program or organization– Increase program visibility– Capture organizational knowledge– Archive organizational/program history– Etc. – the possibilities are endless, and the decision is yours!

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Page 15: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

Now You Can Ask…Which Social Media Outlet(s) do I Use?

• Is your audience internal or external?• Is it easy to use?• What do you have to say?• How much interaction do you want to have?

– With your users?– Between your staff? (Do they need to just share news or do

they need collaboration space for bigger projects?)

• What kind of statistics do you need?• How much money do you have to spend?

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Page 16: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

Challenges to Consider

• IT Security• Ease of use

– Internally – staff need to learn to use it anduse it consistently

– Externally – if it’s not easy to learn or easy to use,your users may not stay with you

• Staffing• Funds• “Policing” your outlets – how much do you mediate

the conversation?– Internally – up to library/company policy– Externally – can also be a PR issue

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Page 17: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

Before You Start the Conversation

• Do your homework– Involve your users in the process if possible (ask for feedback,

‘beta’ testers, etc.)

• Watch and learn

• DO and learn– Use any outlet or tool in the same way that your users would

be using it– Find the best ways to adapt a tool to your organization’s needs

by learning how to use it ‘hands-on’

• “Oooh, shiny!”

• Decide on your Terms & Conditions for use and make them easy for your users to find within your site

• Establish internal policies – how often you plan to update, who will enforce user Terms & Conditions, etc.

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Page 18: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

Continuing the Conversation

• Make sure it’s a conversation!– Enable feedback as appropriate– Respond to comments, posts and questions

• Easy to use, easy to share• One size does NOT fit all

– Your community members will vary in background, demographics, experience and comfort with social media

– Provide training, Q&A, support

• Make it personal– Give users an ‘inside look’ or a personal perspective that

they otherwise wouldn’t have– Involve users in events within your organization

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Page 19: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

Links to NASA Social Media

• NASA social media http://www.nasa.gov/connect/index.html• Glenn Research Center (GRC)

http://www.nasa.gov/centers/glenn/home/index.html • GRC:

– On Facebook http://www.facebook.com/NASAGlenn– On Twitter http://twitter.com/#!/nasa_glenn

• Glenn Research Center Library:– On Facebook http://www.facebook.com/glennlibrary – On Twitter http://twitter.com/#!/glennlibrary – On YouTube http://www.youtube.com/user/GSELibrary

• GSEL Mobile STI ONESearch http://gselmobile.blogspot.com/• “Taking Social Media Efforts Out of This World”, presentation by

Stephanie Schierholz, NASA Office of Communications (HQ) http://www.slideshare.net/nasa/nasa-and-social-media

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Page 20: Tweets from Space

National Aeronautics and Space Administration

www.nasa.govPS–00514–2–0611

Questions?

Thank you!

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