Digital 3.0 101:Twitter for Private Business

What is Twitter?Everyone from CNN reporters to your child’s high school principal is using

Twitter, the free Web- and cell phone-based messaging service that allows you to broadcast short messages, or updates,

to your friends or followers.

Share what you ate for breakfast, how your workday is going, and even what

your take is on the latest Canada’s Next Top Model.

Twitter isn’t just for teens—users are an affluent and well-educated bunch. A study from comscore.com states the majority of

visitors are 35 years of age or older.

Who Uses Twitter?

Getting StartedTo sign up for a Twitter account, go to

Twitter.com and click on “Get Started – Join!”

Getting StartedUse your real name on your account so friends and

contacts can find you. Note: You can choose “Protect my updates” to limit your Twitter followers to authorized status.

Once you’re registered, simply forward your Twitter page link to your contacts.

Getting Started

To send a “Tweet,” log onto the Web page from your computer or mobile device and use the entry

window to enter your message up to 140 characters.

How to Tweet

Once sent, your message will appear on the Twitter pages and mobile devices of

your Twitter followers.

How to Tweet

Visit the Common Craft to view helpful introductory videos at

www.commoncraft.com/twitter

Online Tutorial

Twitter is becoming more and more popular with business owners. You can use it to connect with interested clients

and sell more to a wider range of customers.

Why Tweet for Business?

Gets you closer to your customers for free

Creates a sense of community, and followers ultimately help drive your business objectives and draw in new customers

Builds a strong customer-service network. You can instantly engage customers that need assistance

or have questions.

Allows instant posts about promotions, discounts, news, events, and special offers to drive your online and offline sales

Builds branding by increasing marketing awareness around your company, product, or services

Twitter Business Benefits