1. 101

2. 3.

Was the social media story of 2008

Over 900% growth last year (6 MM)

Search.twitter.com

Its free to setup and use

Open API = unlimited customization possibilities with user generated content

4. 5. # (Hash) Tags

Used as a way to filter / find content for group conversation

I.E. #obama to follow what people are saying about obama right now

All you do is include # + letters in your tweet and it becomes instantly searchable

People use # tags for events I.e. #mesh2008, #followfriday

6. 7. 8. Twitter trumpstraditional media 9. 10. 11. Getting started

Register for free account at twitter.com

Do twitter search for friend, topics, or events to find followers

Look for follow me on twitter badges on websites

Watch as people follow you back

Add twitter URL to facebook, LinkedIn, personal blog and other sites where you have a profile

12. 13. 9 Twitter Etiquette Tips

Upload an Avatar

Complete your bio & location

URL in profile should be meaningful

Dont be a spam follower I.e. you are following 10,000, but only 20 are following you back

No tweets / updates = FAIL

14.

You are updating every 3 seconds about inane things

• i just had a coffee now picking nose now eating what came out of my nose

Dont always make it about you or your product / service

Sales pitches in your auto-DM are bad form

Dont be argumentative

Engage others

15. In Summary

Present a cohesive personal brand, or, if presenting a brand is too much for you, simply present a cohesive sense of yourself

Always be consistent in your use of Twitter, i.e., become known for the unique ways in which you use Twitter, and stick with what works for you

Engage with your network. Genuine engagement with your network of followers is the best way to get new followers

16. Twitter API(Custom Apps) Using twitter content to make something unique, different, or complimentry 17. 18. 19. 20. 21. 22. 23. Download Tweet deckfor your desktop

Better manage the mayhem!

24. Dont forget to download a mobile twitter application for the iphone or blackberry 25. Twitdom is your portal to all custom twitter apps 26. How are brands using Twitter? 27. Automotive 28. Retail 29. 30. 31. Other brands on twitter

Media Companies on Twitter

Vancouver Sun

CBC

Globe and Mail

Giest Magazine

Open Book Toronto

Canoe

Georgia Straight

Besthealthmag

RedWire

Dose

Agencies / Brands on Twitter

nonlinear_creations

Delvinia

Random House

Harper Collins Canada

Radian6

Rain City Studios

The Blog Studio

Mindblossom

HarlequinBooks

I Love Rewards

Deloitte Canada

indusblue

32. and more

Transportation

• WestJet

Non-Profit/ Charity

• The Canadian Hearing Society

• Sick Kids

• LOWwaterkeeper

• War Child Canada

Arts/ Culture

• Soundstreams

Hospitality

• Opus Hotel

• Coast Hotels & Resorts

Technology

• FlipVideoCanada

• Brightkit

• OpenText

• DNA13

• Nortel

• Research In Motion

• Overlay.TV

• Cybernomics

Finance

• RBC Innovator Campaign

Retailers on Twitter

• Tiger Direct

• Lululemon

Commercial Services

• 1-800-Got-Junk

33. 8 Tips for brands

Use twitter to create brand voice or identity. Voice should be extension of brand values

Dont imitate voice of community

Let it all hang out you cant hide on twitter

Dont use twitter as broadcast channel only

34.

Figure out what you want to talk about.

• brand awareness and engagement channel?

• Is it a news and information channel?

• Is it a customer support and response channel?

Dont just talk about products & services

Casting call for your twitter voice PR, marketing, intern? Needs to be somebody already familiar with twitter

Listen first

(source mashable.com)

35. Twummary

If facebook is for people you already know, twitter is for people youd like to get to know better

Twitter # tags are being used for all life events business and personal

Critical mass is being reached

Free tools allow you to manage / track brand messaging and reputation

Free tools allow you to engage with your target market before, during, and after an event (or press release)

Can be used as a broadcast channel when quick or urgent messages need to get out to the public

BIG opportunity to integrate user generated content from twitter into brand activation activities / experiences

36.