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These are the notes from Amy Sample Ward's portion of the Twitter for Volunteer Recruitment and Engagement session at the 2011 Volunteer Management for Nonprofits Conference in New York. Learn more at http://amysampleward.org
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Using Twitter to Recognize Volunteers & Build a Community
Volunteer Management for Nonprofits Conference
March 25, 2011 – New York, NY
Agenda
Twitter Basics Twitter for Volunteers Twitter for Disasters Twitter for Fundraising
Twitter Basics
What is it? #Hashtags Links Tools & Apps
Twitter Basics – what is it?
Twitter Basics – #hashtags
Twitter Basics – #hashtags
Twitter Basics – Links
Twitter Basics – Links
Twitter Basics – Finding & following
Search – email contacts Hashtags Chats #FollowFriday
Twitter Basics – Tools & apps
Twitter Basics – Tools & apps
CoTweet Seesmic Twhirl
Twitter for Volunteers
Micro-Activism Building community Avoiding slacktivism
Twitter for Volunteers – Micro-Activism
Twitter for Volunteers – Building Community
Twitter for Volunteers – Avoiding Slacktivism
Twitter for Disasters
Responding Sharing #fail lessons
Twitter for Disasters
Why do we use social media when in need? Bandwidth – I can reach unlimited
numbers. Response – my network wants to
respond. Power – my contributions make an
impact
Twitter for Disasters - Responding
Twitter for Disasters - Sharing
Twitter for Disasters - #fail
Twitter for Fundraising
Twestival Micro-Fundraising Tools & tips
Twitter for Fundraising - Twestival
Twitter for Fundraising – Micro-Fundraising
Twitter for Fundraising - Tools
Twitter for Fundraising - Tips
1. Cultivate a Strong Community First2. State Your Purpose and Your Request Clearly3. Create Buzz and Excitement4. Have a Strong Set Up Behind the Scenes5. Have a Powerful Offline Component6. Plan, Prepare, Execute, then Get Out of the Way7. Recognize Volunteers and Donors8. Keep Contributors Up-to-Date on Progress and Needs9. Keep Track of Developing Relationships10. Look for Ways to Improve for Next Time
Resources
http://pewresearch.org/pubs/1821/twitter-users-profile-exclusive-examination
http://blog.twitter.com/2011/03/numbers.html
http://blog.oregonlive.com/commuting/2011/02/trimet_misses_the_bus_on_socia.html
http://www.emsworld.com/web/online/Top-EMS-News/Atlanta-Councilman-Chooses-Twitter-Over-911-to-Report-Emergency/1$9546
http://philanthropy.com/blogs/social-philanthropy/from-gettngslizzerd-to-getting-donations-red-cross-capitalizes-on-twitter-gaff/
27936
http://mashable.com/2011/01/31/journalists-social-media-egypt/
http://hope140.org/
http://mashable.com/2010/02/26/twitter-fundraising/
http://www.wearethenest.com.au/index.php/national-theatres-twitter-screw-up-what-we-can-learn-from-other-peoples-mistakes
/
http://amysampleward.org/2009/07/16/using-twitter-for-a-global-conversation/
http://amysampleward.org/2009/04/06/twitter-for-nonprofits-presentation-for-the-140-character-mission-event
/
http://amysampleward.org/2011/02/19/citizen-tech-social-media-in-disaster-response/
http://amysampleward.org/2011/02/11/100000-in-three-days-an-interview-about-teamautism/
Questions?
Are you already using Twitter? Where do you have the most fun? Where do you find the most
headaches? Which tools have you tried?
Thanks!
Amy Sample Ward
@amyrsward
http://nten.org
http://amysampleward.org