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Slides created for a brown bag presentation to nonprofit organizations in Grand Rapids, MI
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What is Twitter?
Free Social Networking and Micro-Blogging PlatformFree Social Networking and Micro-Blogging Platform
About TwitterBegan as “what are you doing”?Began as “what are you doing”?
Keeping track of friendsKeeping track of friends
Has become 24/7 personalized headline stream.Has become 24/7 personalized headline stream.Social Network SummarySocial Network Summary
Most popular among working adults (Nielson News)Most popular among working adults (Nielson News)
Why I Like TwitterWhy I Like Twitter
140 Characters is liberating140 Characters is liberating
Ambient media streamAmbient media stream
Excellent Resources/Professional DevelopmentExcellent Resources/Professional Development
Organizing conversation around topicOrganizing conversation around topic
The value of “right now”The value of “right now”
Use by the NPO sector
Listening:Listening:Paying attention to what matters to others (your Paying attention to what matters to others (your constituents and friends) and what they are constituents and friends) and what they are saying (if anything) about you and your cause.saying (if anything) about you and your cause.
Twitter Search
Informing/PromotingInforming/Promoting
ActivatingActivating
By mid this week, SMS donations from people around the By mid this week, SMS donations from people around the world had pushed the Red Cross Haiti kitty to $21 million.world had pushed the Red Cross Haiti kitty to $21 million.
Realtime Connections to your Realtime Connections to your Community Community
Latest updates – Audience interaction – what's new – “right now” Latest updates – Audience interaction – what's new – “right now” promptsprompts
Twitter tells the story.Twitter tells the story.
““Four Styles of Marketing on TwitterFour Styles of Marketing on TwitterJason Falls, SocialMediaToday.comJason Falls, SocialMediaToday.com
The ConversationalistThe Conversationalist
The Conversational MarketerThe Conversational Marketer
The “Salesman”The “Salesman”
The SpammerThe Spammer
Features of TwitterFeatures of Twitter
The ProfileThe Profile
FollowingFollowingBalance “following” and “followers”Balance “following” and “followers”
Tweets & RetweetsTweets & Retweets
A way of organizing users on A way of organizing users on TwitterTwitter
Why Make Lists?Why Make Lists?• Working groupsWorking groups• Fans can follow listsFans can follow lists
Two Kinds of listsTwo Kinds of lists• PublicPublic• PrivatePrivate
You can block being includedYou can block being included on listson lists
Lists
A way of organizing A way of organizing conversationsconversationsthrough taggingthrough tagging
particularly particularly effective for effective for searchingsearching
Can be semantic Can be semantic • ex. “Check out this ex. “Check out this new #rapidian new #rapidian article”article”
#hashtags
Widget: Widget: A stand alone applicationA stand alone applicationThat can be used to embedThat can be used to embed3rd-party social media3rd-party social mediaContent into a websiteContent into a website
Use #hashtags to bring Use #hashtags to bring Twitter conversations toTwitter conversations toYour websiteYour website
Feeds / Widgets
Lets you share photos on Lets you share photos on TwitterTwitter
Particularly useful with mobile Particularly useful with mobile phones phones
Twitpic
Professional management tools Professional management tools for twitterfor twitter
Both are useful for having Both are useful for having multiple people manage one or multiple people manage one or multiple twitter feedsmultiple twitter feeds
Cotweet & HootSuite
HootSuite
Cotweet
1. Authenticity before 1. Authenticity before marketing. Have personality. marketing. Have personality. Build communityBuild community
Twitter Ettiquette – Ten Tips for NPOsHeather Mansfield: Nonprofits 2.0
2. Be nice. Be thankful. Reply and 2. Be nice. Be thankful. Reply and Retweet!Retweet!
3. Follow everyone who follows you.3. Follow everyone who follows you.
4. Use “Favorites” to organize the 4. Use “Favorites” to organize the chaoschaos
5. Provide value to your followers, 5. Provide value to your followers, not chit-chat!not chit-chat!
6. Don’t only Tweet your own 6. Don’t only Tweet your own content.content.
Twitter Ettiquette – Ten Tips for NPOsHeather Mansfield: Nonprofits 2.0
7. Send messages, but not via auto-7. Send messages, but not via auto-responders.responders.
8. Don’t worry about those that 8. Don’t worry about those that “unfollow” you.“unfollow” you.
9. Limit your Tweets to 5 per day, and 9. Limit your Tweets to 5 per day, and no more than 6!no more than 6!
10. Twitter is what you make of it. You 10. Twitter is what you make of it. You get out of Twitter what you put into it. get out of Twitter what you put into it.
Thanks for being here!Thanks for being here!For more information: www.grcmc.orgFor more information: www.grcmc.org
Laurie Cirivello, Community Media CenterGeorge Wietor, Community Media CenterOur hosts: Ann Puckett and the Grand Rapids Communtiy Foundation
