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Social Media 101: Facebook & Twitter

Twitter & Facebook 101

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High-level overview of Twitter & Facebook.

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Page 1: Twitter & Facebook 101

Social Media 101:

Facebook & Twitter

Page 2: Twitter & Facebook 101

Facebook

Page 3: Twitter & Facebook 101

Facebook

What is it?Largest social network on the planet with over 300 million active users (or the 5th largest country in the world).

A place to connect with and share your life with friends, family, organizations or complete strangers.

Page 4: Twitter & Facebook 101

Why should I use Facebook?• Facebook has become the global

social networking standard• Not just for college students & 20-

somthings anymore• Connect to friends, family or

organizations• Share comments, photos, videos,

games, recommendations

Facebook

Fastest growing segment: Women over 55

- InsideFacebook.com

Page 5: Twitter & Facebook 101

Profile Features• Applications• Photo Galleries• Events• Discussions• Links• Notes• Privacy Settings

Facebook

Page 6: Twitter & Facebook 101

Facebook Features• Fan Page• Group Page

Facebook

Page 7: Twitter & Facebook 101

Twitter

Page 8: Twitter & Facebook 101

Twitter

What is it?

Twitter is a free social-messaging tool for staying connected in real-time. It is sometimes called a "micro-blogging service" that enables its users to send and read other users' short (140-character) updates, known as tweets. - Beth Harte, Ann Handley - MarketingProfs

Page 9: Twitter & Facebook 101

Twitter

Why should I use Twitter?• Connect to people with similar interests• Communicate your opinions, thoughts or expertise• Find out what other people are saying• Research

Page 10: Twitter & Facebook 101

Twitter

Twitter Lingo• @ - Public message to anyone on Twitter. Use the "@" symbol:

• D – Private (direct) message to someone who follows you. Use the "D" symbol followed by a space:

Page 11: Twitter & Facebook 101

Twitter

Twitter Lingo• RT - To repeat or repost a tweet

that someone else posted use "RT”• # - Hashtags are used to keep track

of conversations that are happening within Twitter (#azcardinals, #idol, #cat09)

• http://twittonary.com/

Page 12: Twitter & Facebook 101

Twitter

Getting Started•Write a good personal bio• Add your photo• Customize the background

Page 13: Twitter & Facebook 101

Twitter

Following People & Businesses• Do a topical search on subjects you are

interested in (Suns, @cschandler, Lost…) at search.twitter.com & follow those profiles• Look at the people that are your

connections are following• Twitter directories

–WeFollow.com–Twellow.com

Page 14: Twitter & Facebook 101

Twitter

Tools• Twitter management

–Tweetdeck–Hootsuite–UberTwitter (BlackBerry)

• URL shorteners–TinyURL.com–Bit.ly

• TwitScoop.com• Exhaustive list of Twitter applications:

–http://www.squidoo.com/twitterapps

Page 15: Twitter & Facebook 101

Connecting Twitter & Facebook

Page 16: Twitter & Facebook 101

Connecting Twitter & Facebook

Page 17: Twitter & Facebook 101

Thank You!

Kory [email protected]

480.463.4711Twitter: @korykredit

LinkedIn: www.linkedin.com/in/korykwww.ConnectionPointInteractive.com