twitter for nonprofitsted fickes : @hayduke

This is all about you (and your audience)

Your questions about Twitter

Your concerns about Twitter

Your experiences with Twitter – good or bad

Twitter Is

noisy

Twitter Is

noisy

mundane

Twitter Is

noisy

mundane

UNwieldy

Twitter Is

35 million users in US June 2010

93 million users world June 2010

55% female US

69% caucasian

far higher than avg african american and hispanic

109% growth worldwide June 2009-June 2010

Twitter Use

Numbers Deceive

http://www.trendstream.net/archives/1708

Numbers Deceive

Frequency of use by countryPeople who have an account who use it at least monthly

http://www.trendstream.net/archives/1708

Why Bother (also known as benefits)

Find, be found by, and interact with key audiences.

Strong twitter users are influential in field.

Search results.

People are using it. Or at least trying it.

Strengthen content strategy – linking across networks.

Numbers Deceive

Frequency of use by countryPeople who have an account who use it at least monthly

http://www.trendstream.net/archives/1708

Quality not Quantity

Going to have a lot of people on account that aren’t following it regularly, if at all.

Regular Twitter users tend to be more focused on issues/work/outcomes

People very interested in/proven active in their (your) field

Online influentials

Bloggers, journalists, writers

Have own network on other sites [Facebook, Change.org, Care2, etc.]

Don’t worry about appealing to everyone

Key Audiences

•Follow people/types of people that you want to follow you and can spread word to their networks (journalists/bloggers)

•Thank key people for following you via direct message. Make it feel personal (not automated)

•Follow audience tweets. Reply and Retweet. Thank people when retweeted and reply when asked a question.

•People like to be appreciated. Nobody likes to be ignored.

Finding, caring and feeding for key audiences

Target Messages

Think about an audience for each tweet

•Tweets are meant for someone/some set. Even though all will see them. Speak to someone.

•Make use of replies and direct messages.

•Use hashtags [example #ztrain] to target message and make searchable

•Write to be replied/retweeted. 120 characters. Sound human.

•Consider different types of tweets and measure/evaluate them against one another.

Integrating

Make twitter (and others) easy to find

Integrating

Let people find/follow individual staff if appropriate

Integrating

Let people find/follow individual staff if appropriate

Integrating

Let people find/follow individual staff if appropriate

Integrating

Tie together with other networks (or not)

Measuring

How in the world do I tell if this is working?

•What do you want people to do when they see a tweet?

•Use link shorteners (bit.ly, ow.ly, other) that can be tracked.

•Number of people looking at linked posts, linked photos, videos.

•Number of retweets/replies/shares with other networks. It is possible to estimate size of larger network.

•If possible, integrate with website analytics and look at number of twitter-driven visitors and their behavior.

•Record, save and share anecdotes/conversations about Twitter interaction/feedback

Set goals with which you can define key indicators

Measuring

How in the world do I tell if this is working?

It is hard to measure and quantify value of one to one human interaction with your members, fans, friends and even opponents.

Hard to track all interactions across distributed networks.

Long tail – impact over time.

Measuring

Clicks on shortened URLs (bit.ly, ow.ly)

Measuring

Clicks on shortened URLs (bit.ly, ow.ly)

Measuring

Use website analytics to find referrers

Search Results

Your Twitter account will show up in search / affect search results

Search Results

Twitter search recommendations

•Write a good, informative Twitter bio. This will show up in search results.

•Keyword-rich tweets.

•Use links. Twitter is indexed by Google. Links back to your site in your own tweets are great. Those links retweeted multiples times can have an impact.

•Be retweetable… 120 characters or less, be interesting, be valuable.

•Interact with top twitter users in your field (by network size, influence, etc)

•Like most SEO tips, it comes down to being clear, interesting, worthy of sharing on other sites

Tools and Apps

Oneforty.com

Tools and Apps

Tweetygotback.com

Tools and Apps

tweetreach

Tools and Apps

twitalyzer.com

klout.com

friendorfollow.com

yfrog.com and twitpic.com

tweetcongress.org

Twitter Analyzer

PeopleBrowsr.com

Spredfast.com