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Twitter.com covers the basics, but with a few outside tools, most free, you can expand your marketing exponentially and save valuable time. You’ll take away sites and resources to help you schedule tweets, manage and grow your followers, and make it easy to be retweeted.
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TWITTER TOOLS TO ELEVATE YOUR GAME
TWITTER TOOLS TO ELEVATE YOUR GAMEBarbi Reuter, PrincipalC&W | PICOR Commercial Real Estate
ENTHUSIAST VS. GURU
BY THE NUMBERS
• Fastest growing social network• 300,000 new visitors daily• Half the world’s users are in the U.S.• More searches daily than Bing/Yahoo
combined• 34% of marketers have generated leads • 39% of companies don’t track social mentions• 56% of customer tweets ignored
Sources: globalwebindex.net, technology-in-business.net, movingsocial, website-monitoring.com, alltwitter.com, invesp.com
ELEVATE YOUR GAME
Save timeImprove connectionsImprove engagementManage reputation/
listenManage campaign
SAVE TIME
• Curate content• Schedule tweets• Time tweets
CURATE CONTENT
• Free Tools – desktop, mobile• Flipboard• Zite• RSS: Flipboard, Zite, Feedly, Outlook
SCHEDULE TWEETS
Use tools to time your posts• Hootsuite• Tweetdeck• Bufferapp
TIME TWEETS
• Tweriod (free & premium)• Consider audience time zones• Repeat tweets – pros/cons
IMPROVE CONNECTIONS
Directories
Follower Management
IMPROVE ENGAGEMENT
Target the most active• Bufferapp• Commun.it
IMPROVE CONNECTIONS
IMPROVE ENGAGEMENT
Bufferapp
WHAT MAKES PEOPLE RETWEET?
Source: WhiteFireSEO
"Please RT!"
Offered incentive
Celebrity status
Personal connection
Humor
Interesting content
26%
32%
21%
66%
84%
92%
WHAT MAKES PEOPLE RETWEET?
Source: WhiteFireSEO
MANAGE REPUTATION
Source: socialmouths.com
MANAGE REPUTATION
MEASURE SOCIAL INFLUENCE
• Klout• TweetLevel
TWEETLEVEL
Source: TweetLevel
Source: TweetLevel
MANAGE SOCIAL MEDIA CAMPAIGN
Source: HubSpot
