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Ville Heijari, SVP Brand Marketing, Rovio (The Winter Nights: Mobile Games Conference http://www.wnconf.com/en)
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Company confidential
ANGRY BIRDS™ STAR WARS™
INTRODUCING THE AGE OF THE MOBILE BLOCKBUSTER
February 2013
@heijari
In December 2012, a record setting 263 million MAU was reached – that’s more that Twitter!
Angry Birds & Bad Piggies games were downloaded a mind-blowing 8 million+ times on Christmas Day alone and over 30 million times during the holiday week.
Angry Birds Space and Angry Birds Star Wars campaigns were both ranked in AdAge’s top 10 viral campaigns of 2012.
Angry Birds Space was the top paid app of 2012 on both the iPad and iPhone.
ROVIO – Key Figures
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Company confidential
CONSISTENTLY STRONG REVIEWS FROM CRITICS
POSITIVE REVIEWS & TOP RATINGS FROM FANS
THE GAME HAS CAPTURED CELEBRITY ATTENTION!
Company confidential
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The highest rated Angry Birds game ever.
The game has reached the top of the charts in 115 countries. It rocketed to #1 in the US charts in a record shattering 2.5 hours and has held the #1 position consistently since launch.
ABSW has achieved 50 million downloads.
Angry Birds Star Wars videos have been watched over 55 million times on YouTube. ABSW campaign videos hit #1 on Ad Age’s Viral Video Chart and is currently #3.
IGN’s 2012 People’s Choice Award for Mobile Game of the Year.
Over 5 million unique visitors to angrybirds.com/starwars on TUMBLR.
FANS AND CRITICS AGREE – ANGRY BIRDS STAR WARS IS THE BEST ANGRY BIRDS GAME YET!
GLOBAL RETAIL PRESENCE WITH CONSUMER PRODUCTS
Toys R’ Us Flagship Store in New York City
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THANK YOU!
