12
Hotel Nikko San Francisco | November 18, 2010 Anchor Sponsors Alone in the Nest: How to Manage Twitter as a Solopreneur Instructor: Ginny Cooper, Principal of The Cooper Group | @ ginnycooper

TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

  • Upload
    edelman

  • View
    2.684

  • Download
    1

Embed Size (px)

DESCRIPTION

Workshop: Alone in the Nest: How to Manage Twitter as a Solopreneur | Instructor: Ginny Cooper, Principal of The Cooper Group | @ginnycooper | Delivered Nov. 18, 2010 at TWTRCON SF 10 Why Learn to Manage Twitter? Because if you don’t, as a solo entrepreneur (or small business), it can manage you! Not everyone on Twitter is a big brand, influential personality, or generously funded non-profit with a huge market/global reach/big budget. Not every business can hire staff dedicated to building/maintaining relationships and reputations online in real-time. And quite frankly, most solopreneurs or small businesses engaged in brick and mortar operations or providing professional services that do not derive their income directly from Twitter and other social media cannot afford to waste time online. What You’ll Learn: This is the first step that every entrepreneur/small business considering using Twitter should take! How to decide if Twitter is right for you – GASP! (or I’m Only Here Because My PR Person Said I Had to Be!) How to manage your reputation, generate leads, grow your business and contribute to the conversation (or What is a Bird in the Hand Really Worth?) How to apply tried and true strategic planning methods to Twitter in order to maximize your investment of time and other resources (or Who Am I Following, Who’s Following Me and More Importantly – Why?)

Citation preview

Page 1: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Hotel Nikko San Francisco | November 18, 2010

Anchor Sponsors

Alone in the Nest: How to Manage Twitter as a Solopreneur

Instructor: 

• Ginny Cooper, Principal of The Cooper Group | @ginnycooper

Page 2: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Hotel Nikko San Francisco | November 18, 2010

Anchor Sponsors

Thank You to Our SponsorsANCHOR SPONSORS

EXHIBITOR

PLATINUM SPONSORS

SILVER SPONSORS

BOOTSTRAP SPONSORS

Please visit our Sponsors and Exhibitors during the breaks!

Page 3: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Hotel Nikko San Francisco | November 18, 2010

Anchor Sponsors

Thank You to Our PartnersRESEARCH PARTNER COMMUNICATIONS PARTNER MIX TWEET PARTNER

NON-PROFIT PARTNER

ASSOCIATION PARTNERS

MEDIA AND OUTREACH PARTNERS

Page 4: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest

How to Manage Twitter as a Solopreneur

Page 5: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

facebook fanatic

Alone in the Nest - How to Manage Twitter as a Solopreneur

Web Ninja

Sales Guru

Marketing

Master

PR Superstar

Human Resources Manager

Chief Twitterer!!

Graphic

Designer

Extraordinai

reSavvy Accountant

IT Genius

Page 6: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest - How to Manage Twitter as a Solopreneur

Is Twitter right for me???

You should be on Twitter!

– PR Person

Decide If TwitterIs Right for You

Page 7: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest - How to Manage Twitter as a Solopreneur

Strategy: Conduct Research

p q Strategy: Use Logic

Page 8: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest - How to Manage Twitter as a Solopreneur

What am I really

worth???

Manage ReputationGenerate LeadsGrow BusinessContribute

Page 9: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest - How to Manage Twitter as a Solopreneur

Strategy: Employ Good Business Practices

Strategy: Keep Your Objectives in Mind

Strategy: Personalize Twitter

Page 10: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest - How to Manage Twitter as a Solopreneur

Who am I following??? Who’s

following me???

Why???Create a Strategic PlanFor Twitter

Page 11: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest - How to Manage Twitter as a Solopreneur

Surprise! We just did that!

A Strategic Plan consists of:

Objectives – what the program is designed to do

Strategies – ways that the program will cause the objectives to be achieved

Tactics – actions that will be taken to implement the strategies

Page 12: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest

Questions About How to Manage Twitter as a Solopreneur???