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Unlocking Geolocation
Digital Marketing Survival Guide
#R2integrated
• What is Geolocation?• Why is it important?• The most popular ways
people use it…– Checkin Services– Group Buying
• When geolocation works…• When geolocation doesn’t…• The Do’s & Don’ts of
Geolocation
Please feel free to ask questions throughout the webinar!
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Agenda#R2integrated
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“is a term used to describe the capability to detect and record where you and other people are located, and to use the information to enhance the desktop using an internet-connected computer or device.
Geolocation information can be obtained in a number of ways including … a user’s IP address, Wi-Fi connection locations or GPS coordinates.”
- Webopedia, www.webopedia.com
What is Geolocation?#R2integrated
copyright r2integrated, LLC 2010
Geolocation Services
Checkin Services
Google Latitude
Facebook Places
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Group Buying
Geolocation Services
Location Filtering
Next Wave
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QrankPad MapperYoinkYelpFlixterFoodspottingMophoPicksieCheckmateFuture CheckinPostabon
Geolocation Services
MeetMoiQilroyViveStickyBitsHunchShopkickPoyntTopGuestHotListStreetSparkRally Up
NeerGeoloqiFastMallGroup TabsAssisted Serendipity
And the list is growing every day!
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Why is it important…
When cellphones first arrived, the #1 question was “Where are you?”
…with geolocation services and the latest smartphones, now your friends can see where you are at whenever you want them to.
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Checkin Services#R2integrated
Group Buying
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When it Works…
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http://online.wsj.com/public/page/foursquare.htmlhttp://www.foursquare.com/wsj
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When it Works…
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When it Doesn’t…
• Piggybacking on Foursquare Day (4/16)
• Used 100 randomly awarded $5 and $10 giftcards for bait
• Lots of media coverage
• Claimed a “33% increase in foot traffic to stores”
• No actual increase in sales
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When it Doesn’t…
• Participated in a Groupon promotion
• They offered $13 worth of product for $6
• Sold nearly 1,000 Groupons
• Had major financial impacts with little profits
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Do’s & Don’ts
• DO register as the owner of your location(s).
• DO use them personally to understand how the services work for your customers.
• DO create tips for your customers.
• DO start small and build up to bigger specials as you see results.• DON’T jump on expecting
big results immediately.• DON’T use your personal
residence as a location & broadcast it.
• DON’T create fake locations.
• DON’T avoid providing value.
copyright r2integrated, LLC 2010
#R2integrated
copyright r2integrated, LLC 2010
Contact
Lynn MortonSocial Marketing ManagerR2integrated
E: [email protected]: @MissLynn13B: http://snapblogger.wordpress.com
www.r2integrated.com@R2integrated#R2integrated
