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Building Your Personal Brand Online to Advance Your Career
Social Media 4 UCDC
Who Are You?
Interests and passions
Skills and expertise
Skills that companies will pay
for?!
Social Media UCDC
Who Am I?
The Time-Money Equation
“My call to arms for you: Find your blue. It is a bigger challenge than you might imagine. Then, work as hard as you can to find the most overlapping orange for your blue”
- Avinash Kaushik, Web Guru @avinash
What You Should Do On Social Media
1. Know Your Blue, Orange, and Green
and be mindful of them
2. Listen first! Learn
3. Find and engage communities around
your Blue, Orange, and Green >>
build a social and professional
network
4. Engage and influence
The Do’s and Don’ts of Social Media
Rule #1 - Don’t Be a Jerk!
1. Don’t post drunk!
2. Don’t post when you’re mad!
3. Think first! – employers check your profile!
4. Remember – Social media is forever!
The Do’s and Don’ts of Social Media
This bonehead told his boss that he had a family emergency and had to leave town for a few days, then posted this pic -
The Do’s and Don’ts of Social Media
What You Should Do
Optimize your profile on key networks
What You Should Do
Optimize your profile on key networks
• Fill out your profile completely
• Include robust descriptions of your
education and work experience
• Use keywords
• Use a good picture of your self
• Get custom social urls with your
name
Social Media 101
Rough Content Ratio Suggestion:
Useful information and interesting articles
25%
Reposts, Reshares, Retweets 25%
Replies and comments 25%
Questions 10%
Shameless promotion 15%
Social Media 101
The General Theory of Social Media1. Listen and Learn!
Identify networks, communities, and audiences;
Begin curating content by developing feed lists, web searches, and Twitter monitoring;
Build out of platforms for monitoring, dissemination, and engagement.
2. Disseminate Establish a presence where your audiences are
online when they’re listening; Develop and execute regular posting schedule.
Social Media 101
The General Theory of Social Media3. Engage
Find, target, and engage influencers; Ask questions, answer questions, reply, retweet; Build followers, friends, likes and other KPI
metrics using secret sauce and ninja methods; Activate fans as spokespeople.
4. Measure and optimize Regular benchmarking using social metrics and
analytics, test tactics.5. Rinse and Repeat
The Secret Sauce
Hootsuite & Twitter
RSS Reader (we use Feedly)
Buffer (posting tool)
CRM – Nimble
The Secret Sauce - Hootsuite
Use multiple columns to create lists
Save searches
Engage with your communities
The Secret Sauce – Feedly & Buffer
Curation and Dissemination(collecting & posting)
And so easy to use
Secret Sauce: LinkedIn
Optimize profile with robust and thorough
descriptions using keywords
Use Advanced Search to find targeted contacts
Save profiles to tags
Engage them
Get actual meetings or calls
Use Advanced Job Search to save job searches
Secret Sauce: LinkedIn
The Secret Sauce To All Work Think Plan Execute Analyze Adjust
And Enjoy It!
Thanks!!!
David Vyorst
www.relaystationmedia.com
@dvyo
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