UX AND THE PRODUCT MANAGER EVA KANIASTY / UX CONSULTANT @KANIASTY

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A LITTLE KNOWLEDGE

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1. METHODS 2. PROCESS 3. MINDSET

METHODS

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MARKET RESEARCH OR USER RESEARCH?

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MARKET RESEARCH LARGE SAMPLES STATISTICS DEMOGRAPHICS ATTITUDES/OPINIONS

QUANTITATIVE + QUALITATIVE

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USER RESEARCH SMALLER SAMPLES GOALS AND NEEDS BEHAVIORS

QUALITATIVE + QUANTITATIVE

UNDERSTANDING USERS7

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FOCUS GROUP | USABILITY TEST SURVEY | ONLINE TESTING

ONE METHOD MADNESS LET’S USABILITY TEST IT! LET’S WIREFRAME IT!

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USER FEEDBACK METHODS MODERATED TESTING UNMODERATED TESTING COLLABORATIVE WORKSHOPS USER INTERVIEWS USER WORKSHOPS FIELD RESEARCH 5 SECOND TEST TREE TESTING CARD SORTING PREFERENCE TESTING DIARY STUDIES VISUAL SURVEYS

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UX DESIGN METHODS DESIGN WORKSHOPS PROTOTYPING SKETCHING WIREFRAMING SITE MAPPING JOURNEY MAPPING PERSONAS SCENARIOS USER WORKFLOWS AFFINITY DIAGRAMMING …+ 100 OTHER VISUAL THINKING METHODS

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UX TOOLS 1 MILLION PROTOTYPING TOOLS OPTIMALWORKSHOP USABILITYHUB LOOP11 USERZOOM USERTESTING.COM GOTOMEETING WEBEX

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ONE METHOD MADNESS TRIANGULATION

(UX) STRATEGIC PAUSE14

PROCESS15

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WAITING TO GET USER FEEDBACK

Design Dev Testing Live!

Design Dev OMG!!!

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WAITING TO GET USER FEEDBACK

PROTOTYPE

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WORKING IN PARALLEL

COLLABORATE

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TELLING, NOT SHOWING

WORK(SHOP) IT

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CALLING IT DONE

ITERATE

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STOP AND THINK

IS THE UX INFORMING DESIGN? IS IT REDUCING PROJECT DELAYS?

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MINDSET

DESIGNING FOR “EVERY BRO”

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DESIGNING FOR “EVERY BRO”

EMPATHIZE

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FEAR OF TESTING

LISTEN

CHECKING THE UX BOX

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STOP

COLLABORATE AND LISTEN