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User experience design for large-scale social good Discovery Station - An Ethnographic Safari Tool A Discovery and Design project for UX for Good Submitted by Out to UX

UX for Good 2012 (NOLA)

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Project Team: Scott Blair, Svetlin Denkov, Joseph Howerton, Kevin Leebroderick

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Page 1: UX for Good 2012 (NOLA)

User experience design for large-scale social good

Discovery Station - An Ethnographic Safari ToolA Discovery and Design project for UX for Good

Submitted by Out to UX

Page 2: UX for Good 2012 (NOLA)

The Client and Their Concept

UX for Good is a collective effort to design systemic solutions for some of the most vexing social challenges facing communities today.

The designers are joined by leading philanthropic change makers and some of the most interesting, creative thinkers they can be found.

Top user experience designers get together to ideate solutions to social challenges in a very unique event.

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May 2-4, 2012New Orleans

The 2012 Event in New Orleans

Partnering with The Grammys and MusiCares, the New Orleans Jazz and Heritage Foundation and the Clinton Global Initiative.

The goal is to construct models for leveraging music to address critical challenges affecting the music community in New Orleans.”

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The Project Goals and Objectives

Create the conceptual design of a tool or toolset, which will describe the interaction environment created for the information gathered by conference participants and shared with audience members.

Capture, Share, OrganizePrimary goals: capture content and organize it. Photos, Videos, Audio and text from any type of device.Secondary goal: allow virtual participants to find content and participate.

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Our Approach to the Project

We engaged in a process of Define and Discovery

We engaged in a process of early Design

Analysis of similar toolsInterviews with past conference participants

Sketch-boarding

Design Principles

Brainstorming

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The Deliverables

Competitive Analysis

User Research

Conceptual Wireframes

User Interviews, Interview Analysis, Persona Creation

Design Principles, Use Case Identification, Interaction Model Creation, Wireframe Iteration

We analyzed 4 event-specific mobile applications to find if any could, create original content, share newly created and existing content, and organize it in a collaborative environment.

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Competitive Analysis

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From conducting the interviews and analysis we found that:Note taking and transcribing of ideas and communication was inconsistent and often unorganized.There was no central digital archive of pictures and data for a team to be able to share them. A common theme among the designers interviewed was that they all wanted the conference to provide structure for helped would ensure implementation of the solutions they created. A platform with mechanisms for capturing the data that is being collected and generated by the participants of the event would be of great value to the ideation process. This would add structure to the gathering and analysis of information during the processes of discovery and user research.

Interview Analysis

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User Research - Personas

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Brainstorming Design Principles

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SharingSystem allows for the sharing of the design process with stakeholders and audience.

ArchivingSystem should allow users to access info/data after event ends in a meaningful way.

GatheringSystem facilitates the discovery and gathering of information towards a solution.

MobilitySystem allows participant to gather data

UnderstandingSystem should place problem and solutions in context.

Journey/DiscoveryShould convey the participants thoughts and activity over time.

Final Design Principles

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Brainstorming – User/Task Sketches

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UsersParticipant - Primary UserRemote Audience - Secondary User

Core TasksPrimary UserGather ArtifactsOrganize ArtifactsPostingSearchStore DataReview Data (Team, Participant, Collection)Sharing (public, private (to team))

Secondary UserView Data (All of team’s public data)Commenting on public dataShare to social media

Task/Process Visualization

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Conceptual Wireframes

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Conceptual Wireframes

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Conceptual Wireframes

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Conceptual Wireframes

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Conceptual Wireframes

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Conceptual Wireframes

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Conceptual Wireframes

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Conceptual Wireframes

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Conceptual Wireframes

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Conceptual Wireframes

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Conceptual Wireframes

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Conceptual Wireframes

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Conceptual Wireframes

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Next steps for the client

Create a formal set of requirements and specifications.

Confirm and/or refute the assumptions as put forth in the wire-frames.