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Validate Contact Information using WebSmart Web Services

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Addressing the Problem

• USPS® destroys 2 billion pieces/yr due to unaddressed/improperly addressed mail1

• According to a USPSand PricewaterhouseCoopersreport, 23.6% of all mail sent in the U.S. is incorrectly addressed2

1 ”USPS” Postal Fact Sheet, US Postal Service, “Postal Facts 2005”2 “Address Management for Mail-Order and Retail,” Cecilia Hellman, Directions Magazine,

February 2004

23.6% of all U.S. mail is incorrectly addressed

2.7% is completely undeliverable

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• $611 billion - estimated cost to U.S. businesses annually (TDWI)8

• Extra postage, printing, and labor costs

• Loss of credibility in a system

• Lost revenue due to missed marketing opportunities

• Customer dissatisfaction and perception

• Compliance problems (Sarbanes Oxley, HIPAA)

• Data integration issues with non-standardized data

How Much Is Bad Data Costing You?

8 The Data Warehousing Institute (TDWI), 2002 Estimate

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Benefits of Data Quality

• Makes communications more effective, eliminates waste and ensures deliverability of mail

• Pay fewer address change fees – shippers can save up to $10 per package

• Eliminate postage, materials and time wasted on undeliverable mail – instantly increase ROI

• Deliver packages and mail more quickly

• Improve customer satisfaction/retention

• Qualify for postal discounts

Benefits of Data Quality - Part 2

• Compliance• HIPAA in 2012• Government

• Acts of Nature• Hurricane Katrina eliminated over 20 ZIP Codes

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Stop Bad Data…Now and in the Future• WebSmart for point-of-entry verification of contact records

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Websmart Address Verifier

• Verify & correct U.S. and Canadian addresses

• CASS Certified

• Adds ZIP + 4, carrier route, & delivery point codes

• Adds missing business & residential suite numbers

• Employs algorithms to provide closest possible alternative to an invalid address

• Parses full address into its components

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Delivery Point Validation (DPV®)

• Improves mail deliverability by definitively confirming whether a particular address is deliverable via the USPS®

LACSLink® • Corrects addresses changed by local communities due to 9-1-1

renumbering and other changes• Address changes average 300k to 400k per year

SuiteLink™

• Adds known secondary information to business addresses to ensure mail delivery

Validating Addresses

RR 1 Box 27 A 127 Scenic Rd

Mills Bakery243 Mira LaneAnaheim, CA

Mills Bakery243 Mira Lane Ste 2AAnaheim, CA

Validating Addresses Continued

• Early Warning System• Upcoming street information (new developments)• Updated Weekly

• Delivery Plus• Non-USPS addresses

• AddressPlus• Append Business Suites and Apartments using Melissa Data’s

proprietary multi-sourced data

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Lisa Smith123 maybury lnirving TX

Lisa Smith123 maybury ln apt 12irving TX

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WebSmart Email Verifier

• Verify Email Domains

• Detect and correct improper email

address format for common domains

(ie: gmal.com, yahooo.com)

• Parse & standardize complete email

addresses

• Detect FCC restricted mobile domains

• Detect invalid mailboxes (ie:

donotreply@domain.com)

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WebSmart Phone Verifier

• Validate U.S. & Canadian numbers at 7 or 10-digits

• Correct bad, missing, & split area codes

• Identify & validate toll-free numbers (800, 866, 877, 888)

• Identify numbers as cell, landline, or VOIP; residential, business, or SoHo

• Append geographic data linked to phone number location

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WebSmart Name Parser

• Parse full, inverse, double & mixed format names

• Identify gender based on first name

• Includes over 190,000 multi-ethnic first name and last names

• Detect company, suspicious & vulgar words

• Create personalized & slug salutations

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WebSmart GeoCoder

• Append latitude/longitude coordinates of address

• Multi-sourced data provides industry’s most accurate method for geocoding addresses

• Returns FIPS County information, Place Code, Census Block, Census Tract, TimeZone

WebSmart Available in expressor 3.5

• Leverage the power of WebSmart from within your expressor data flow application

• Download and activate your free trial at http://websmartexpress.expressor-software.com

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Thank You

For more information:sales@melissadata.com

800-635-4772 x3