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By: Laura Richards
August 05, 2013
User Interactive Contest
Uses Social Media Platforms
Idea: Take a VS Swimsuit and accessorize for summer
Requires purchase of a VS Swimsuit
Contest promoted on Twitter and Facebook
Entries posted on Instagram
Voting takes place via Pinterest
Winning Entries:
$5000 Grand Prize (1)
$1000 Runner Up (2)
Voter Winnings:
Lottery for Angel Rewards and coupons
College Aged/ Young Professional
Women
Stylish/Trendy/Money Savers
US and Canada
Social Media Orientated
Amounts of likes/favorites/retweets/Pins from social media sites
PPCs for the Google Ads promoting contest
Instagram and Pinterest are the main drivers
Google Adwords
1 month of development
2 weeks for run of contest
1 week for voting
1 month for analytics after conclusion
Digital Agency: $250/hr
$110,000 for length of contest
Google Adwords budget: $50,000
$1000/day
CPC: $3.16
Prize Money
$5000 Grand Prize
$1000 Runners Up (2)
Total Budget = $167,000
Social Media Contest
Promotes VS Swimwear
Target market is Young Professional/College Aged women
Goal is to create more customer interactivity and bringing in new consumers through social media
