1. By: Jameson Linderman @Jameson91 Jennifer Tamin @JennifertaminDate: March, 14th, 2013Class: MRK634 - Driving Digital Media for Business

2. What are video sharing websites? Video Sharing Websites are websites which allow users to upload and share their favorite videos with other users on the internet. 3. What can video sharing be usedfor? Education https://www.khanacademy.org/math/algebra/solving-linear-equations- and-inequalities/solving_for_variable/v/solving-for-a-variable Entertainment http://www.youtube.com/watch?v=z7zl_t48CMc Information http://www.youtube.com/watch?feature=player_embedded&v=rwC87ZKF1dQ 4. How can video sharing websiteshelp businesses? Video sharing websites can be used to Share promotional videos (i.e advertisements and informational videos) Spread a PR related message. Promote an event Introduce the business to potential customers http://www.youtube.com/user/cocacola 5. How can video sharing websiteshelp consumers? View product and service reviews Compare products and services Understand features and benefits of products Understand what is being offered in a service Understand how to properly use a product Solve problems involving a product or service 6. Not for profit and for profitapplicationsFor Profit: Not for Pr0fit: Advertise products Promote events Promote events Update donators Provide information Informational Videos Introduce the company About the causeto viewers About the organization http://www.youtube.com/watch?v=kZCbvpJ4O6 http://animoto.com/cauc&list=FLNQq5T_iBwMse6zi2_lOGPnGA&index=3 7. Educational applications Video sharing websites can educate viewers on how tobuild objects, complete tasks and solve difficultproblemshttp://www.ehow.com/videos.htmlwebsites such as Khan Academy provides online lessonson a number of different subjects including math,science, history and finance.https://www.khanacademy.org/ 8. Khan Academy Library 9. Ranked 1stYouTube: http://www.youtube.com/ Share your videos withfriends, family, and theworld. Founded in 2005 YouTube is a simple andeasy to use video platformfor uploading and sharingvideos around the world Video statistics Advertising Annotations http://www.youtube.com/yt/playbook/index.html 10. Pros & ConsYouTubePROSCONSLargest Audience No custom playersFree Uploading and hosting A lot of competitionEmbedding videos 11. Ranked 2ndViddler Viddler is a powerful,easy-to-use online videoplatform for businessuse. Founded in 2006 Support multipleresponse formats: JSON,XML, & PHP Video: Features http://www.viddler.com/learning 12. Pros & ConsVIDDLER PROS CONSSupports many video formatsNot as many users as other video sharing websitesIs dedicated to business use Many of the features need to be purchasedSpecific analytical tools 13. Ranked 3rdBrightcove: www.brightcove.com/en Brightcove is a leading globalprovider of cloud-based solutionsfor publishing and distributingprofessional digital media. Founded in 2004 Provides customizable videoplayers for businesses as well ascloud based video distribution. Edition I $99/month Edition II - $199/month Edition III - $499/month Professional - Not listed Enterprise Not listed 14. Pros & ConsBrightCove PROS CONSCustom video player Expensive compared to otherCloud based video hosting services 15. Ranked 4thVeohhttp://www.veoh.com/ Do you love to watch moviesonline - free? Veoh is the premierwatch movies online providerthat you and your whole familyare sure to love. Founded in 2009 Supports all types of Flash-basedmedia Can watch movies, TV episodes,and anime videos & movies Services: Veoh Player Veoh Player Toolbar Veoh.com for TV 16. Pros & ConsVEOH PROSCONS Ability to watch movies and full TV episodes.Not business oriented, mainly used for entertainment. Supports all types of Flash-based media, including Video quality not as good as some other video sharing video, music, games, slideshows, presentations,websites. widgets. Lack of HD support. Options between 3 different types of services. 17. Ranked 5thDailymotionhttp://www.dailymotion.com/ca-en The latest music videos,short movies, tv shows,funny and extreme videos. Founded in 2005 Offered in 34 localizedversions in 16 differentcountries Services: Motionmaker & official user Dailymotion cloud Open VoD 18. Pros & ConsDAILYMOTIONPROSCONSWorldwide site one of the most popular and diverseThe producer features are very basic.video sharing websites. Limited video creation tools/resources.The website has strict content guidelines that forbid Does not accept ASF and MOV formats.copywrited, pornographic, racist and violent videos.Not as easy to use as other video sharing websites. 19. Ranked 6thBing Videos www.bing.com/videos/ Search through hundredsof millions of breakingnews, hot viral, TV show &music videos from all overthe Web. Browse categoriesto find just what you want. Started in 2009 Bing Video is a video searchengine which allows usersto search amongst all videosharing websites online tofind a specific video 20. Pros & ConsBing VideosPROSCONS Sorts throuogh multliple websites to find the videos Since there are so many results your content may get lost you want to watchin the clutter. Can bring hundreds of results in only secondsDifficult to find specific content which is less popular andon less video sharing sites 21. Ranked 7thVimeohttp://vimeo.com/ Vimeo is the home for high-quality videos and the peoplewho love them. Founded in 2004 Services: Basics: Upload Share Connect Explore Learn Vimeo Plus Vimeo PRO for businesses 22. Vimeo Basics Free Plus $9.95/month or, $59.95 annual PRO $199.00 annual 23. Pros & ConsVIMEO PROSCONS Good incorporation of social networking aspects and Limited audience and producer features. video sharing.Vimeo PRO for businesses is expensive, not practical for Ability to follow and connect with people.small businesses. Easy to navigate because everything is arranged by groups and categories. 24. Ranked 8thMySpace http://ca.myspace.com/ Myspace drives social interaction byproviding a highly personalizedexperience around entertainment andconnecting people to the music, TV,movies, and games that they love. Founded in 2003 Declined 2008-2012 Redesigned in 2012 Features: Music catalogue Create mix Music player Upload and share musicvideos 25. Pros & ConsMYSPACEPROSCONS Ability to upload pictures, entertaining videos, and Not business oriented. get news about celebrities.Average quality videos. A large variety of music videos. If you have the old myspace, you cannot import your No cost to upload videos.information from the old version to the new one.Limited use - mainly only good for music, creating mixesand being part of the music community. 26. Ranked 9thBreak: http://www.break.com/ Watch funny videos andvideo clips at Break.com.Our editors find the bestfunny videos, clips andpictures for you to watchright now. Founded in 1998 Break is a video sharingnetwork that provides itsusers with entertainingvideos on a daily basis. 27. Pros & ConsBreak PROSCONSContent which is sorted by an editorial staff Conctent is sorted for a specific demographicSports, comedy, and more videos can be found easily without Is not well known compared to other sites and caters to ahaving to searchsmaller demographic 28. Ranked 10thVidicy Vidicy is thesimplest drag anddrop video sharingwebsite with noannoying ads! Drag and dropvideo sharingwebsite No advertisements Can upload videoswithout beingregistered Social lock videowithin the systemall videos areprivate 29. Pros & ConsVIDICY PROS CONSCan upload videos without having to sign up for an Not a popular site.account. People thinking that the website is a scam because of theSocial lock video within the system - viewers required warnings when going to the site.to like the video page before viewing it.Limited resources. 30. White-Label Providers: Allows professional web publishers to move beyondthe zero-cost video sharing sites. What you get: faster transcoding HD video quality Option to schedule VoD and scheduled programming Ad management Personalization of video player 31. How to make a video go viral? Make the video simple and entertaining Funny Weird/quirky Cute Outrageous Poignant/insightful Post it right Distribution Begin with network Share with influencers 32. Video Format The best video formats to use are the MPEG, MPEG4 and .mov formats because they are Easy to up0load Compact Easy to edit Work with all video editing programs No conversion needed 33. Video Marketing Costs:Low Cost:High Cost:Professional Videographer-$300Samsung HMX-W200 - $99.95iMovie - $79Panasonic HDC -TM900K -$2,023.95YouTube- Free Avid Media Composer -$2,500 $178.99BrightCove Express III Account -$499 $5322.95 34. Resources to consider:1. The best video format for YouTube uploadinghttp://www.ifunia.com/youtube-column/best-youtube-video-format.html2. Six Best Video Editing Applicationshttp://lifehacker.com/5165944/six-best-video-editing-applications3. Whats the Difference Between All These Video Formats, and Which One Should I Use?http://lifehacker.com/5893250/whats-the-difference-between-all-these-video-formats-and-which-one-should-i-use4. Mobile phones and tablets now make up 8 percent of video viewinghttp://gigaom.com/2013/02/25/ooyala-2012-video-index/5. Video Marketing For Dummieshttp://www.dummies.com/how-to/business-careers/doing-business-online/Video-Marketing.html 35. Resources to consider:6.Two Helpful Add-Ons For Measuring Video Campaign Successhttp://marketingland.com/how-companion-ads-and-interactive-video-can-play-a-key-role-in-measuring-video-campaign-success-244737.How To Make A YouTube Commercial For Your Businesshttp://www.ezvid.com/how_to_make_a_youtube_commercial_for_your_business8.Five Best Video-Sharing Siteswww.lifehacker.com/5343601/five-best-video+sharing-sites9.Small Business Marketing: Basic Video Editing Basicshttp://www.business2community.com/marketing/small-business-marketing-basic-video-editing-basics-024794610. 10 Common Video Mistakeshttp://www.videomaker.com/article/14917 36. Thank you for listening to ourpresentation!