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Augmented Reality is the process of a Digital (Virtual) layer of information being put on the real world in real time.In the future the whole world will be Augmented ..!
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© Virtualmob, Jan 2011
Company Profile
Who we are
Virtual Mob, is a web 3.0 technology based company; established in Switzerland with offices in U.K. and U.A.E.
We offer our unique expertise and skills within the digital ecosystem specializing in the following platforms:• Augmented Reality (AR) solutions for offline, mobile and web platforms. • Mobile Marketing
• Location based advertising • Geo-fencing• Behavioral targeting • Visual Search + AR
• Mobile Interaction design(MUX)• Social Media Marketing• Ecommerce
What do we do ?
Virtual Mob is a business solutions provider within the mobile and digital realm.Our mission is to show our clients the power and potential of today's Web 3.0 technologies - the future of tomorrow's Web.
• As Mobile Commerce experts we assist our clients by creating for them software that allows them to interact and engage their target customers / audience on the worlds fastest growing Digital segment – Smart phones.
• We build complete eCommerce platforms for our clients, enabling them to build on their current physical market and create an online presence for them.
• We create applications for mobile, web and PC platforms.
• We offer interactive Augmented Reality business solutions to our clients in sectors such as tourism, consumer retail, sport, shopping malls, museums, theme parks, events , Car manufacturers etc…
There are now more than 5,000,000,000 (five billion) mobile phone connections worldwide. “Five billion phones means there are more than three times as many phones as personal computers” - Ben Wood Analyst, CCS Insight
According to Oracle’s Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers report. Almost half – 48 % – of consumers globally use their mobile devices to research or browse products and services,
mCommerce
The report reinforces the fact that mobile commerce is growing dramatically as consumers increasingly turn to their mobile devices to get news on the go, as opposed to a traditional way of gathering content.
Mobile Trends
Source: Dataxis Intelligence
Mobile Market in the Middle East
Mobile Subscribers in the Middle East (reference total population)
We all know that … Information is KING.
Over the past few decades and with the advancements on the internet, people have more accessibility to information from around the world at their fingers tips.
But now people want more …
The future of information lies in the ability of a brand / product / service to provide information in real time. People would like to have the ability to be able to access information on the go.
The world as we know will soon change – everything around us will be surrounded with layers of information. Those who will use this technology will immensely benefit whilst others will be left behind.
Future Trends
The way forward …
Our latest technological offer is in the form of Augmented Reality applications – which creates the ability to provide layers of information in the real world to the user at the precise time that it is needed.
Augmented Reality integrates 3D objects into live video. Digital processing mixes real and virtual worlds together, in real time.
With Augmented Reality people will be able to see and experience a lot more than what they have been doing in the past.
We believe that in the near future, the entire world would be Augmented. If the information will not be made available in real time through Augmented Reality to a user – then it may not exist at all...
The concept of blending (augmenting) virtual data (information, rich media, and even live action) with what we see in the real world, for the purpose of enhancing our senses is indeed powerful. Augmented Reality is used to intensify the truth, boost accuracy, supplement the concrete, and add to the existent.
Augmented Reality is the enrichment of physical experience with virtual information and interaction.
Augmented Reality (AR) simply put adds graphics and sounds to the natural world as it exists.
What is Augmented Reality?
Augmented Reality integrates 3D objects into live video. The video is digitally processed and “augmented” with the 3D components.
In other words, this digital processing mixes real and virtual worlds together in real time.
How does Augmented Reality work ?
Camera
Compass
Processor
G.P.S
Gyroscope
Equipment required for Augmented Reality
Augmented Reality Platforms
Web Based Applications PC Based Applications
Mobile Based Applications
Where all can Augmented Reality
be used ?
A Snapshot of our Clients … click on the LOGO to see more
Through object recognition of everyday things (products / services), which one encounters in the real world; Augmented Reality allows users to interact with a product or vice-versa … allowing for much higher user engagement, thus, enhancing the users over all experience.
An Augmented Reality application was built for the animation Coraline to increase curiosity and interactivity of the general public. Click Link to see more
Augmented Reality in Retail
Augmented Reality adds real value to traditional consumer products / collectibles by adding a virtual element to the pre-existing products such as- Magazines, Cereal Boxes, Drinks etc…
To get a better understanding click here
Augmented Reality in Consumer Products
Create a truly unforgettable experience at your next event, live stage presentation, street marketing campaign or exhibition. Bring interactivity, life and dimension to a product's presentation.
Augmented Reality in Exhibitions / Events
To get a better understanding click here
Augmented Reality in Education
To get a better understanding click here
Augmented Reality can be used as a Tutorial tool – teaching students in a real environment and catering to their individual pace of learning.
Augmented Reality can also be used to overlay information about how a location looked at different points in history?... how chemical structures look ? … the globe and its layers of crust in 3 dimension etc… the possibilities are only limited by one’s imagination …
Augmented Reality in Digital Marketing
To get a better understanding click here
Augmented Reality gives brands the opportunity to generate quick and important interactivity with their customers by allowing them to experience the brand in all its beauty. Brand awareness would lead customers to higher product knowledge and possibility of increased customer loyalty. Augmented Reality can work for brands in various settings depending on the brands point of interaction - At Home, Outdoor, Promotions, Loyalty Programs, Kiosks etc…
Augmented Reality in Travel & Tourism
To get a better understanding click here
Augmented Reality literally brings the world together.
Tourists and travelers can be provided with in-depth information of a countries culture, heritage, do’s and don'ts. Through Augmented Reality a visitor could even experience a country’s history and be far more involved in it than by just merely reading a book.
Augmented Reality in Day to Day
We believe that eventually the whole world would be Augmented. Everything would come with an additional layer of information.
The internet allowed for one to experience and interact with the world while sitting in the comfort of one’s chosen surroundings, but that has also made us less social.
Augmented Reality brings together the best of both worlds and is the future.
And the Future is Now !
"Mobile handsets are in an excellent position to become the primary digital channel for providers of banking and related financial services in emerging markets” – Berg Insight.
74 percent of online retailers in the US are planning for m-commerce, according to Shop.org/Forrester Research (June 2010)
More than 1 in 10 mobile subscribers will use m-ticketing in 2014, estimates Jupiter Research (April 2010)
“Mobile is an annualized run rate of over US$1billion. This means that the people are accessing our products and services through their mobile phones are adding a billion dollars annually to our existing revenue streams. Clearly this is the future of search on the Internet. More people in more countries are coming online from smart phones. Our mobile search queries have grown five times over the last couple of years,” – Jonathan Rosenberg, SVP, Google (October 2010).
Trivia
Questions
Please find our contact details:
United [email protected] 78 9480 4098
[email protected] 79 429 0795
Middle [email protected] 971 50 3460735
http://www.virtualmob.co.uk/
All rights reserved. No part of this presentation may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the author. Copyright © virtualmob Ltd 2011.
© Virtualmob, 2011
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