Virtual Reality and Mixed Reality

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    22-Jan-2018

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  1. 1. Elisabeth Alidou ISCOM Paris 03/06/2016 360 VIDEO & VIRTUAL REALITY
  2. 2. VR EVOLUTION 1 2 3 4 Entertainment phase (Oculus Rift, Playstation) (1950/60)The Sensorama / Headsight US Air Force and NASA Ames for military training Reaching the average consumer
  3. 3. THE FAVORING FACTORS OFTHE NEWVRTREND
  4. 4. TECHNOLOGY MAPPING
  5. 5. Newness creates a buzz effect A powerful way to connect emotionally to consumers Meaningful content that initiates a long term relationship WHY USE IT ?
  6. 6. WATCH FOR OPPORTUNITIES CROSS MEDIAGRAPHENE 8K, 5G & WEB GL
  7. 7. MIXED REALITY DREAMING IN THE REAL WORLD
  8. 8. INTRODUCTION
  9. 9. WHAT IS MIXED REALITY ? VR AR MR digital environments that shut out the real world digital content on top of the real world digital content that interact with your real world
  10. 10. MetaHololens Magic Leap THREE MAIN ACTORS illusion of depth created by beam-spitting tech to reect light into users eyes three-dimensional, water like component that manage the ow of photons that ultimately create a digital light-eld signal Source:Wired
  11. 11. INDUSTRIES
  12. 12. Providing devices with the ability to perceive the world, breaking down the barriers between virtual and physical reality Terry Myerson, Microsoft EVP
  13. 13. CONSUMER BEHAVIOR
  14. 14. 'MIXED REALITY' BRINGS MARSTO EARTH
  15. 15. Measure distances and teleport from place to place CASE STUDY N.1: NASA PROTOSPACE Imaging data captured from the Curiosity rover creating a detailed view of Mars Talk to a NASA researcher, agging in your view exactly what he discusses
  16. 16. MICROSOFT HOLOLENS ANDTHE NFL LOOK INTOTHE FUTURE OF FOOTBALL
  17. 17. View the eld from all angles without the need to look at another screen CASE STUDY N.2: THE NFL Extended beyond yourTV screen, with displays, player stats and replays Favorite players can be brought to life through high- denition, 3D displays
  18. 18. Collaborate BENEFITS OFTHIS TECHNOLOGY Save costs Visualize
  19. 19. Digital Advertising Agencies need a dedicatedThink Tank NEW DECADE IN DIGITAL ADVERTISING Free, limited radius Wi Access point and router DRM can be used to protect content, and increase stickiness of people visiting the outdoor
  20. 20. CONCLUSION
  21. 21. SOURCES http://www.orlandosentinel.com/business/technology/os-ucf-augmented-reality-work-20160509- story.html Local research tackles mixed reality for business, training https://www.digitalbodies.net/augmented-reality/whats-inside-microsoft-hololens/ Whats Inside Microsoft HoloLens? http://www.orlandosentinel.com/business/technology/os-ucf-augmented-reality-work-20160509- story.html Local research tackles mixed reality for business, training http://www.wired.com/2016/04/magic-leap-vr/ The Untold Story of Magic Leap, the Worlds Most Secretive Startup http://www.engadget.com/2016/04/19/magic-leap-reveals-more-about-its-mixed-reality-tech/ Magic Leap reveals more about its 'mixed reality' tech http://uploadvr.com/hands-nasas-mixed-reality-hololens-tools/ Hands-On With NASAs Mixed Reality HoloLens Tools http://www.theverge.com/2016/4/19/11459498/five-burning-questions-about-magic-leap-after- wireds-huge-profile Five burning questions about Magic Leap after Wired's huge profile https://www.youtube.com/watch?v=yumCpRXouFw CBS Magic Leap Software developers kit. Biggest thing happening in Silicon Valley, everyone is in this game https://www.youtube.com/watch?v=BLkFWq_ipCc The Untold Story of Magic Leap, the World's Most Secretive Startup https://www.youtube.com/watch?time_continue=1&v=A2y12s7FHxA AR, VR, MR

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