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VR/AR & ©
State of The Art:Ridiculously brief overview
George Howard Associate Prof, Berklee/BrownFounder GHS
GHS
GHS
First…the thought experiment that got me here
…Imagine a VR experience in which “Don’t Fear The Reaper”
was the soundtrack
GHS
…You ride through a field on a horse being chased by…
…a reaper
GHS
The sound recording and composition are clearly…
…being reproduced and distributed.
GHS
Equally clearly, there would be…
…a display.
GHS
But…what about…
…public performance and derivatives?
GHS
My point:
The current copyright code is (very) arguably equipped to
deal with these new iterations with respect to tech dev.
GHS
But…does it matter (is it overhyped)?
Did 2016 represent the “trough of despair?”
GHS
There were signs of traction:
Dominantly Pokemon Go and Snapchat
Spectacles
GHS
But no equivalent “killer app” for VR
…and some high-profile concerns (Magic Leap);
and underwhelming sales from Oculus, et al.
GHS
Still, there is undeniable energy in the space:
Facebook (owner of Oculus), Samsung or one of countless
startups will find product/market fit.
GHS
Any sufficiently advanced technology is
indistinguishable from magic.
Those who have experienced it, realize it’s
not “if,” but “when”
GHS
And…sufficient and cheap defeats
great and expensive
Startup that offers AI-powered music composition
raised $4 million in funding.
GHS
With absolutely NO respect to Trump’s top
economic advisor…
…you’re either an idiot or have a hidden agenda (or both)
“In terms of artificial intelligence taking over the jobs, I
think we’re so far away from that that it’s not even on
my radar screen,” Treasury Secretary Steve Mnuchin
told an audience in Washington. “I think it’s 50 or 100
more years.”
GHS
In the United States, computer programs are literary
works, under the definition in the Copyright Act
--17 U.S.C. § 101
The “work product” of these programs may be
construed as wmfh; thus © enures to the © holder of
the program...maybe
GHS
This should send chills through the hearts of
those who own music libraries/write for picture.
Or, perhaps, it will have the same impact as drum
machines did on obviating drummers
GHS
Coming soon(ish): AI DAOs (art/music
DAOs) (h/Trent McConaghy):
A decentralized autonomous organization (DAO) is a self-
governing organization under the control of an
incorruptible set of business rules.
GHS
Challenges /Opportunities:
View these emerging innovations as expanders of the pie
for content creators/rightsholders.
Do not repeat the habits with respect to attempting to quash new
innovations.