View
488
Download
4
Tags:
Embed Size (px)
Citation preview
Visual MarketingYour Host: Art Lee
xpressinstagramservices.com www.edudemic.com
1
Our Sponsor, the Hive2
Purpose
Learn ValueMeet Like Minded
Promote Talent
3
Feedback
Grow MembersExtend your Network
4
How to Connect• Hong Kong Freelance &
SME Group
• Hong Kong Marketing for Internet Domination
5
The Lazy Era
• Bombarded with content
• Message must be simple
• Low retention
• Scroll and View
6
Why
• More engagement
• Catches attention compared to text (mobile)
• Drive more traffic
• People are visual beings
7
Simplify8
Explain9
Express Data10
Promote11
Visual Blog12
Get Attention13
Create Own Content14
Artistic Expression15
Drive App/Videos16
Post Content
17
What do you prefer?
18
Instagram & Pinterest19
• Facebook purchased for 1 Billion USD
• 100 Million Users
• Trend to Visual Storytelling/Documentation
• No difference between Personal or Business accounts
20
• Verified accounts for businesses
• Pinterest buyers spend more than any other top global social media sites
• Pinterest sends more traffic to other businesses than Google+, YouTube, & Linkedin combined.
• www.pinterest.com/source/domain name, to see content pinned from any site
21
• Traffic
• Branding
• Awareness
• Community
• Resource
• Research
How it is used
22
X Promote
• Use social networks your clients are using
• Connect to offline marketing
• Connect to other social networks (Instagram, Pinterest, Facebook, Twitter, YouTube)
23
How
• Find influencers to build brand/conversation
• Must work for audience participation (must engage)
• Use Hashtags #
• Top Tagsweb.stagram.com/hot/
24
Create #ashtags -1,2,3
• Check what others are using first (hashtags.org)
• Create a relevant hashtag
• Promote/Publicise Hashtag to own it! (anyone can use)
25
Personal or Business
• Decide if you are your company’s personality or create one
• Create both = more work
• Keep personal & business networks separate
• image: posterchildprints.com
26
Pinterest Categories27
Awesome Views28
Tell a Story29
Build Your Voice30
• Create & Edit your own photos
• Create for Social Networks for image sharing (focus on mobile more than web)
• Users love mobile, but with videos and photos, tablets and PCs give better experience.
• Have simple message, drive them somewhere
• Images used to grab attention, like a headline
31
32