Volunteer Engagement: Web and Social Media Best Practices

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Volunteer Engagement: Web and Social Media Best Practices to boost your efforts in volunteer recruiting, coordination, retention and recognition.

Text of Volunteer Engagement: Web and Social Media Best Practices

  • Web & Social Media Strategies for Volunteer Engagement With Karen Bantuveris TMVolunteerSpot , DOING GOOD just got easier.
  • About the presenter Karen Bantuveris Founder and CEO @VolunteerSpot TMVolunteerSpot , DOING GOOD just got easier.
  • Q: Why Volunteers? TMVolunteerSpot , DOING GOOD just got easier.
  • Q: Why Volunteers? A: To get important work done! TM VolunteerSpot , DOING GOOD just got easier.
  • Q: Why Volunteers? A: To get important work done!A: To cul)vate commi0ed champions to our cause/organiza)on who are long-term advocates, donors and leaders. And in doing so. get important work done!
  • Volunteer Avoidance Cycle 60% of nonprots cite lack of funds as primary Wish U obstacle to providing volunteer management Had Help ~ Reimagining Service 2010 Do it No Time Yourself TMVolunteerSpot , DOING GOOD just got easier.
  • Volunteer Avoidance Cycle Wish U Had Help Do it No Time Yourself
  • Journey of a Volunteer Thanks to Chris Jarvis, @RealizedWorth for sharing this model
  • Journey of a Volunteer Social Media: Easy Access, Rapid & Meaningful Promotion Thanks to Chris Jarvis, @RealizedWorth for sharing this model
  • Common Social Media Tools Social Media: Any online technology or practicethat lets us share (content, opinions, insights,experiences, media) and have a conversationabout the ideas we care about. Socialbrite http://socialbrite.org/glossary TM VolunteerSpot , DOING GOOD just got easier.
  • Social Media Builds Your Community Listen When we have calls-to-action,Inspire Share our community will be engaged. Connect Its like having a conversation! TM 11 VolunteerSpotDOING GOOD just got easier. , DOING GOOD just got easier.
  • Social Media Builds Your Community Listen Trust Inspire Share Ac)on Connect TM 12 VolunteerSpotDOING GOOD just got easier. , DOING GOOD just got easier.
  • Free Web Tools for Coordinating Volunteers Specic Donations of Group Public or OngoingWebsite size Private jobs & food & needs Extras shifts supplies No limit Both, add Difcult No No Collect fees, mobile links to check-in Facebook/ Twitter 20+ custom registration elds Global event No limit Public, add No No No mapping, community links to conversations Facebook / Twitter API available Recruit both No limit Public, skilled and No Yes Micro-volunteer from Registration unskilled your mobile device required volunteers 10-400 signed Schedule multiple up per Both, add Easy Yes Yes days/months sub-team or links to activity Facebook/ Hours tracking , 5 Twitter custom registration elds (Premium) TM VolunteerSpot , DOING GOOD just got easier.
  • Volunteer Engagement Best Practices 1. Find em! (cul)vate community) 2. Onboard Quickly & Be Specic 3. Setup to Succeed 4. Measure & Share 5. Recognize Volunteers TM VolunteerSpot , DOING GOOD just got easier.
  • 1. Find em! (Cultivate Community) Where are they already hanging out? Build your Community! Facebook Fan page, LinkedIn Groups, Twitter, Blog, Email list Engage others to involve their friends & network personal appeal social media appeal Consider service groups workplace service, service learning, Scout Troops, faith groups, community groups (Jr. League, Rotary, etc.) TM VolunteerSpot , DOING GOOD just got easier.
  • 1. Find em! (Cultivate Community) MeetUp Community Examples TMVolunteerSpot , DOING GOOD just got easier.
  • 1. Find em! (Cultivate Community) Workplace Service - Keller Williams International Example TMVolunteerSpot , DOING GOOD just got easier.
  • 2. Onboard Quickly & Be Specific (examples) Second Harvest Japan + Clear & specic gets amplied! 31 RTs in 1 day to > 47K people Add location hashtag (e.g. #Tohoku) to find geographically possible volunteers (RTs in Chicago likely not very productive) Event is 3 days out and link lands on a map Risk: Folks forget OR too many people show up then think Second Harvest has enough supporters and doesnt need them next time. Add an online signup sheet link or volunteer interest Google Doc to the landing page capture volunteer contact for future needs signing up for a specic spot rms up commitments volunteers can amplify to their communities auto-reminders boost turnout rates TM VolunteerSpot , DOING GOOD just got easier.
  • 2. Onboard Quickly & Be Specific (examples) Girls on The Run DC and Bay Area + Reach out on multiple channels + Includes actionable signup l