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Page 1 © Copyright 2012
Sus2tución Fijo Móvil
W. Swain 12 June 2012
Page 2 © Copyright 2012
Agenda
§ Big Themes § General Framework § Why is MBB growing faster than FBB? § Is MBB a subs2tute or complement for FBB?
§ Conclusions
Page 3 © Copyright 2012
New Mobile Economy
Desktop Internet 1 Billion+ Units/Devices
PC 100 Million+ Units
Mobile Internet projected to exceed 10 billion units/devices by 2016
Opportunity ü Yankee Group predicts that the
total mobile service market (line subscrip2ons) will exceed $1 trillion by 2014
ü Yankee Group forecasts that the mobile connected devices market (phones, tablets and e-‐readers) will exceed $435 billion by 2014
ü Yankee Group predicts that revenues from mobile apps, cloud and adver2zing will grow to $340 billion by 2014
ü Yankee Group forecasts the
growth in the value of mobile transac2ons worldwide will increase to $984 billion by 2014
Page 4 © Copyright 2012
Text to Speech to Video
1850 1880 1960 1990 2000 2011
Increasing Bandwidth
Communica9on modes do not disappear but costs are transformed by technology and prices fall towards costs
e.g. Letters to Telegraph to Telex to Fax to Email to SMS to Instant Messaging
Page 5 © Copyright 2012
68%
17%
48%
26%
12%
5%
3%
59%
10%
32%
19%
7%
5%
2%
0% 20% 40% 60% 80%
Live TV
Game Console
PC/Laptop
Mobile Phone
Digital audio/MP3 Player
Tablet
Handheld Game Console
Under 25
Total
Over 25
Shared Experiences To Personal Experiences
Source: Yankee Group U.S. Consumer Survey, 2011 Hispanic Respondents Only
Between 48% and 93% of those under 25 use personal devices at least once per day for video content
Video Users % who use device at least once per day
Page 6 © Copyright 2012
70%
36%
14%
14%
7%
21%
54%
20%
18%
7%
5%
29%
0% 20% 40% 60% 80%
User-‐generated videos
Clips from TV shows
Full episodes of TV shows
Full-‐length movies
HD programming
None of the above
Under 25
Total
Over 25
Defined Place to Any Place
Source: Yankee Group U.S. Consumer Survey, 2011 Hispanic Respondents Only
Video Use on a Mobile Phone
35% of those under 25 watch full-length content on their mobile phones
Page 7 © Copyright 2012
Defined Time to Any Time
Source: Yankee Group U.S. Consumer Survey, 2011 Hispanic Respondents Only
1 in 5 use DVRs daily
Video Users % who use device at least once per day
68%
15%
59%
22%
0% 20% 40% 60% 80%
Live TV
DVR / Time ShiftedUnder 25
Total
Over 25
Page 8 © Copyright 2012
Combining these trends favors Mobile/Wireless Delivery for Video Content
Shared to Personal
Defin
ed Place to
Any Place
Mobile TV or OTT TV on a Tablet, Laptop or Large Screen Smartphone
Linear TV in the Living Room IPTV or OTT TV over Fixed Broadband or WiFi
Mobile TV or OTT TV on a Smartphone
Latin Americans are more social so the need for Shared experiences in De!ned Places will persist longer.
Defined Time to Any2me Means I Want It With Me
Page 9 © Copyright 2012
Although many other applica2ons like Social Networking or Voip command acen2on, the driver of data traffic is Video in both Fixed and Mobile Networks. Indeed, we might not need new mobile technologies like LTE were it not for the explosive growth of Video over Mobile Networks both via smartphones and via dongles / modems / tablets.
Driver for Broadband Growth is Video
12,528
17,867
24,477
32,973
43,772
58,214
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2010 2011 2012 2013 2014 2015
Internet Traffic in PB per Month
Other
Voice over IP (VoIP)
Web, email, and data
Online gaming
File sharing
Video calling
Internet video
Total
Source: Cisco Global VNI, 2012
Page 10 © Copyright 2012
And Mobile Video Traffic Grows As Well
Source: Allot Communications, Global Mobile Broadband Traffic Report H2/2011
Video Streaming grew over 9x
Just in H2/2011, YouTube grew 100% and HD YouTube grew
300%
Page 11 © Copyright 2012
General Framework
Source: Yankee Group ConnectedView Mar 2012
Page 12 © Copyright 2012
General Framework
Source: Yankee Group ConnectedView Mar 2012
Page 13 © Copyright 2012
General Framework
Source: FCC, Yankee Group ConnectedView, Yankee Group Mobile Carrier Monitor Mar 2012
Page 14 © Copyright 2012
Tradi2onal Fixed Telecom revenues will flacen in terms of share although obviously con2nue to grow somewhat in absolute terms thanks to Corporate Data and Fixed Broadband. PayTV is the “fixed” service with the greatest poten2al, driven mostly by DTH – a “wireless” service. This tendency is even stronger in the graphs for Brazil and Mexico. We project that Voice ARPUs will con2nue to fall driven primarily by lower rates, meaning that the share of Data Revenues will con2nue to grow.
Telecommunica2ons Revenue Mix
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Latin America TEF Revenues (Share of Total)
M2M
Mobile Data
Mobile Voice
Pay TV
Fixed Broadband
Fixed Voice
Corporate Data
Source: Yankee Group Latin American Forecast, 2012
Page 15 © Copyright 2012
Why is MBB Growing Faster than FBB? Demand Shared to Personal
Defined Place to Any Place
Defined Time to Any Time
Wait for Service vs NOW!
Contract vs Prepaid
2 to 6 Mbps vs 42Mbps!!!
Page 16 © Copyright 2012
5%
7%
10%
4%
8%
10%
14%
6%
11%
10%
12%
9%
9%
15%
3%
8%
6%
6%
5%
2%
6%
11%
11%
6%
1%
2% 1%
0% 5% 10% 15% 20% 25%
Rent-‐government
Rent-‐private
Own/mortgage
DE
C2
C1
AB
75+
65-‐74
55-‐64
35-‐54
25-‐34
15-‐24
All
Fixed and mobile broadbandMobile broadband only
Mobile Broadband Cannibalization"
Percentage of Household Take-‐up
(USB modems, U.K. market data, Q1 2010)!
Source: Ofcom Communica@ons Market report, August 2010. Survey base: Consumers aged 15 and older (n = 9,013)
Age
Socio-‐Economic Group
Housing
Comparison: In Italy 34% of MBB
users do not use landline BB
Source: Between –Broadband Report
July 2010, Company data
Page 17 © Copyright 2012
Why is MBB Growing Faster than FBB? Supply
Lots of evidence that carriers (LA and elsewhere) are cutting back FBB investment (except FTTx) • No announcements of new ADLS2+ investments and none for VDSL • Few offers above 6Mbps or very restricted geographically • Poor quality Outside Plant means upgrading CO equipment isn’t the only cost • Tier 1 vendors selling off their FBB businesses • Bundling MBB with FBB, encouraging adoption of MBB
Page 18 © Copyright 2012
Shown here are the range of speeds for FBB and the “Headline” speed for MBB. Prices are for the cheapest Postpaid plan. In AR, BR and CO the best FBB is faster than the best MBB, although in BR they are “close” and in AR, CO an upgrade to just HSPA would eliminate the gap. In CL and PE the opposite is true. (There is no Telefonica FBB in EC, MX or VE.) “Headline” prices for entry level plans are always cheaper in MBB although caps make the customer experience completely different. FBB plans are always unlimited and o_en include Voice.
Telefonica Broadband Offers Usually Look Becer in MBB Than FBB
Speed Range Telefonica Broadband Offers and Entry Prices
Source: Websites, Yankee Group 2012 NOTE: PE is HSPA+ but local regulation prohibits use of 21Mbps “headline”
0 5 10 15 20 25
Argentina FBBArgentina MBB
Brazil FBBBrazil MBBChile FBBChile MBB
Colombia FBBColombia MBBEcuador FBBEcuador MBBMexico FBBMexico MBB
Peru FBBPeru MBB
Venezuela FBBVenezuela MBB
No Fixed Network
No Fixed Network
No Fixed Network
US$18.00
US$8.09
US$29.76
US$16.21
US$54.35
US$25.05
US$42.26
US$12.87
US$19.00
US$14.87
US$47.70
US$20.42
US$8.27
Page 19 © Copyright 2012
Is MBB Really a Subs2tute for FBB?
HSPA+, DC-‐HSPA and LTE are becoming more efficient every day – higher speeds and more capacity at lower cost.
CPE prices are already compe99ve (at least for HSPA+ and DC-‐HSPA) Overcome the problems of bad copper
If all users in a sector are streaming HD video, capacity will exhaust very quickly.
Number of users per sector harder to predict than number of users per DSLAM
Page 20 © Copyright 2012
Is MBB Really a Subs2tute for FBB?
§ Incumbent Fixed and Mobile Operator in Denmark
§ LTE Tes2ng completed in 2.6Mhz in May 2010 § Launched in 10 ci2es October 2011
§ Delay from problems with 2G/3G handover § Pleased with LTE performance
§ Looking at 1800Mhz and 800Mhz (auc2on 03/12)
§ Doesn’t view FBB / MBB as binary choice – complements not subs2tutes
§ Both strategies require deep fiber investments
Source: Yankee Group 2011
Page 21 © Copyright 2012
Is MBB Really a Subs2tute for FBB?
MBB or
FBB? Rural? MBB
Fringe Urban?
Low Subs
Density? MBB
High HD RT
Video?
MBB +
DTH
FTTH
MBB
YES
YES YES
YES
NO
NO NO
NO V. Hi Income
Page 22 © Copyright 2012
The Challenge is Video Esp. Real Time and HD If all traffic were just “normal” Internet, latency and capacity issues would be more tolerable. The problem is Real Time i.e. Event TV, especially HD channels which require 4-6Mbps each nearly dedicated. That means a 42Mbps sector would saturate with only 7 to 10 active users. Video conferencing has similar challenges
New multicast LTE technologies (e.g. by Qualacomm) will eventually aleviate the Linear TV issue but only in 3-5 years. The answer is not to deliver Linear HD TV over the Internet but via Satellite TV. Normal Internet would use MBB.
Page 23 © Copyright 2012
§ Lack of spectrum could prevent operators from responding to the growth in broadband using Mobile Broadband
§ A similar issue is the backlash against towers – an advantage of copper-‐based solu2ons is that they don’t go up 100m into the skyline. Small cell architectures are the mi2ga2ng strategy.
§ Tiered plans and high tariffs could definitely put a break on this trend – or shim it to WiFi § FBB in La2n America is s2ll Flat Rate / Unlimited
What could change about this impera9ve? What could impede it?
Page 24 © Copyright 2012
Conclusions
§ MBB has overtaken FBB in La2n America and Revenues will soon follow
§ The driver for whether MBB truly subs2tutes for FBB is VIDEO not Internet § If all users needed to do was non-‐video Internet, FBB would be DEAD
§ Both FBB and MBB have their roles in a na2onal broadband policy § Video usage and subscriber density are the drivers
§ Caps and high tariffs could impede growth of MBB
Page 25 © Copyright 2012
¡Gracias!
¿Preguntas? W. Swain
Managing Partner, C3 Comunicaciones SAS SVP Emerging Markets, Yankee Group [email protected] [email protected] www.MacondoTelecom.net @WSYGLA