A short introduction

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TaggingRating

TechnologyAJAX, Flash, Silverlight

„Social Web“Collaboration, Co-creation, Networking

Change in culture

STP, zero-latency enterprise

STP, zero-latency enterprise

Reduce processing time

Reduce processing time

Design Strategy

BusinessRequirement

Typical Business SLAs 106 105 104 103 100 10 1 0 Seconds

mail express fax e-mail Document transfer

Algorithmic trading100 ms 20 ms

Call center inquiries 8 hr 10 sec

Supply chain updates1 day 15 min

Phone activation1 min3 days

1 week 0.5 hour Refresh data warehouse

Track financial position5 min1 day

Airline operations20 min 30 sec

Trade settlement5 days 2 hrs.

Build-to-order PC 4 weeks 1 day

Source: Gartner, Inc.

Distribution NetworksElectricity NetworkTelecommunication Networks

EthernetFax Machines InternetWorld Wide WebSocial Networks

Customers take control of... Whom they communicate with What they communicate about Their buying experience The information they share The channel they use The technology they use

Enterprise 2.0Enterprise 2.0 Social Software in business Social Software in business contextcontext

Internal Internal and and External (CRM 2.0)External (CRM 2.0) CollaborationCollaboration Co-creationCo-creation Knowledge SharingKnowledge Sharing

Tear down the walls!Allow collaborationProvide the toolsBuild the right

corporate cultureEmbed Enterprise 2.0

in the corporate strategy

http://guidooswald.dehttp://crm2-0.blogspot.comhttp://sites.google.com/a/trexico.de/c

rm-2-0/Homehttp://twitter.com/GuidoOswald

FOM Munich - Students & AlumniGroup at XING

FOM MBA – Google Grouphttp://groups.google.com/group/fom-mba