Web 3.0

web3.0Transformative knowledge @ www.sophotec.comby Johannes Bhakdi

Web3.0 SERIES by sophotec.com

web1.0doing it the good (or bad...) old way.

It all started with a simple idea:

put content in the web.

Users = consumersUsers consume professionally produced content

Professional authorsCreate content based on what they think people want

ManagersHand-manage publishing businesses

Low content varietyContent production is slow and expensive

Push!

web1.0Media companies put content in the web and push it to users.

Problems10,000 editors serve 500,000,000 internet users

web1.0

Limited content

Limited creativity

Limited business

web1.0 problemThis old media model ignored the new possibbilities of the internet.

web2.0User generated content

Then, some smart entrepreneurs invented something new:

User generated content.

Yes, we can!

Authoring platformsenable everyone to publish!

High content varietydramatically increases, while technical quality goes down.

Web2.0 managersare hand-managing the platforms

Professional authors can still publish, but are competing with – everyone!

Users = authorsusers generate content

User generated contentBlogs, videos, photos, music etc.

web2.0New platforms allow users to generate content themselves

YOU CAN PUBLISH!

web2.0

You

User generated contentWe all serve each other

web1.0

unlimited content

web2.0

A revolution!

All people publish. All people boost human progress.

web2.0

But there is still a problem.

Nobody gets paid.web2.0

You

Average hourly wage for web-authors:

0 - 1 US$

web2.0Creative minds cannot focus on the revolution. They have to earn money.

Publishing1 US$ / hour

Other jobs20 US$ / hour

20x more profitable

>

Facts 2008: 99.99% of mind potential remains untapped

1.4 billion peopleuse the internet

250 million peopleshare or publish content

manage to make a living from publishing

Only 0.01%

30 million peopleare regular publishers

200k people

web2.0

No funding = no revolution. *

* Or: even revolutionaries need to GET PAID.

web3.0user generated (mind) business

A simple idea:

a technology so effective that

every mind can make a living of its creativity, instantly.

250 million usersare potential content producers

1.4 billion users are content consumers

250 million usersare potential content producers

1.4 billion users are content consumers

Supply

Demand

Supply

Demand

?What is the missing link?

Wanted: someone who > identifies content demand> organizes supply> optimizes value building ....

... for 250 million small media businesses.

Form a new creative economy

content generation platform

content serving platform content

user community

Extremely heterogenous

Who can manage

the world ?



user community


Nobody.

??

web 3.0



user community


Everybody.

web 3.0

25%

75%

Platform

UsersEverybody becomes an entrepreneur.

web 3.0

25%

75%

Platform

UsersEverybody manages her media business

Publishing platforms

Businessplatforms

web 3.0

25%

75%

Platform

Users= User generated business

Users = entrepreneursusers generate business!

User generated contentBlogs, videos, photos, music etc.

web3.0Business platforms empower everyone to become a (media) entrepreneur

User generated businessPremium content, advertising, e-commerce

Authoring platformsenable everyone to publish!

Business platforms Everyone can manage

Publish Build business

Web1.0, 2.0, 3.0 components

web1.0

web2.0

web3.0

DeliveryCreation Management

Key leversof the web3.0

Key lever #1


Refurbish web2.0 platforms Bye bye blogging ! Provide professional, easy to use publishing tools for everyone.

1

Everyone can publish in one click and look great

High end media channels Rich + visual < 5 min setup “Mouse click” computer knowledge

sufficient

Blogs (=web-logs!) Static + textual 60+ min set up Advanced computer knowledge

required

web2.0 web3.0

My blogMY CHANNEL>HTML//tag

HACK

Click!

User experience User experience

5 min60+ min

Key lever #2

Business toolsFull scale media management tools for everyone


Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools

1 2

Marketing, retention and controlling tools for everyone

Marketing toolsUsers can create ads, manage their campaigns, and optimize their offer

B

Retention toolsAutomated subscriptions and social network functionalities increasevisitor retention for authors

Financial controlling toolsEnable users to optimize their product range, marketing, profitability and cash flows

A

C

Time to learn: 5 mins

Key lever #3

Add business toolsFull scale media management tools for everyone


Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools

Web3.0 pioneersAuthors and platform become one team

1 2

3

Change the web2.0 attitude into...

Users / authors

Developers / managers

One platform, one community, one team

web3.0 pioneers!

Do something!Pave the way onto the web3.0

Together we can build the web3.0

Sophotec and 100 pioneering users are building the web3.0.

Join us at….

Join our think tanks at:

www.sophotec.com (become friend)

www.slideshare.net/group/web3.0 (join group)

Facebook group: search for “web3.0 (Sophotec)”

Twitter: twitter.com/klatcher

Contact me: [email protected] / Facebook (Johannes Bhakdi)

Join & change the world.

www.klatcher.comPublish. Become profitable. Change the world.

Thank you! Johannes Bhakdi

www.sophotec.com

www.sophotec.comNo-nonsense wisdom technologies

Want to see more?

The credit crisisUnderstanding thefinancial meltdown

www.sophotec.com

Web3.0 benchmarksUnderstanding the numbers behind a revolution

www.sophotec.com

Web2.0 dilemmaThe largest profitability disaster in history

www.sophotec.com

Web3.0Everybody becomes an entrepreneur.

www.sophotec.com

User generated politicsDemocracy 2.0

www.sophotec.com

Web3.0 SERIES by sophotec.com Political BLUEPRINTS by sophotec.com

FEB 09

MAR 09

Technology

Web 3.0