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A quick recap on the new Google Analytics features launched since our last meetup.
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First up… Welcome!
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It’s a short presentation!
Damion Brown
datarunsdeep.com.au
what’s new in analytics
1
Analytics Academy
What does it do?
• Free course in Google Analytics
– Self-paced, YouTube based
– A test at the end
– Certificate if you complete by end
October
2
Demographics in Google Analytics
When and how?
• Rolling out slowly
• Requires dc.js (the Remarketing
version of Google Analytics)
• Install this code now!
3
Automatic Event Tracking in Google Tag Manager
What’s funky about this?
• No need to make changes to page
code
4
Directmonster.js
http://lunametrics.com
Contains:
-source/medium
- unique identifier (for Universal Analytics…)
http://lunametrics.com
What’s funky about this?
• Snuffs out a lot of Direct Traffic
• Very useful for accurate attribution
• Uglifies your URLs
https://www.datarunsdeep.com.au/#sr=vt6.benjo.nbjmdijnq.dpn&m=r&cp=(sfgfssbm)&ct=/dbnqbjhot/qsfwjfx-dpoufou-iunm-tmc&ts=1355986848
that’s it
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#wawmelb