1. Tornado Season:How One Midwest Partner Bounced BackFrom the Joplin Tornado With BDR Ted Hulsy VP of Marketing, eFolder 415-235-6087 ehulsy@efolder.net John Motazedi CEO 417-622-0933 john@sncsquared.com

2. Agenda Introductions Partner Leader: How I bounced back from the Joplin Tornado What I learned How I am winning with selling business continuity Q&A2 2012 eFolder, Inc. All Right Reserved.

3. Partner Leader: John Motazedi3 2012 eFolder, Inc. All Right Reserved.

4. Facts about the Joplin Tornado Joplin had 20 minutes of warning, with 32 minutes total time on ground Multi-vortex tornado 1 mile wide at its peak and traveled 6 miles through town Ground wind speeds clocked 200+ mph. At the top of St. John hospital, winds clocked over 300 mph. 25-30% of the city was destroyed 8000 structures destroyed or damaged beyond repair 162 confirmed deaths, over 1000+ injuries

5. EF Scale Tornado Path

6. Sizing the Disaster Dallas Manhattan

7. Disaster Hits Home We manage 1000 machines on a regular basis. On Monday morning we had lost 467. All our techs were fine; no family or houses were damaged. Our office was completely destroyed.

8. Recovery Goals Goals: Have SNC Squared up by end of business Monday 5/23 Have all clients servers that were effected up by Friday 5/27 No client would lose their business due to any IT issues Maintain continuous service for clients that werent affected Results SNC Squared was up by 2 pm (5 hours) All our clients were up by Thursday, 5/26 at 5 pm

9. Backup Solutions Save the Day Backup and disaster recovery plan in place Backups checked daily / weekly / monthly Random test restores 350,000+ patient records were saved for over 20 physicians offices Not a single patient record was lost Millions of $$$$ in financial records were saved

10. What is your disaster plan?Rules to remember: 1. If you are not up yourself, you cannot help your clients 2. We should have, I wish and hope is not a disaster plan 3. Disasters are inevitable 4. Ask for help early in the game; dont wait Airport and hotel rooms fill up you wont be able to get people here quickly Have them bring supplies food, water, tools, etc.

11. What is your success plan?Rules to remember, for you andyour clients: 1. Do a risk assessment 2. Make a communication plan with clients and communicate 3. Assess your key partners and vendors 4. Strategies for working in another facility 5. Practice the plan

12. Focus on Business Continuity Backups: Business Continuity: Worries about the now, Worries about long term yesterday Worries about servers & Files and folders based systems Limited snap shot of Continuous snap shot of your business your business Designed to be Designed to recover your recovered locally business anywhere Cares about the Cares about your machine continued business12 2012 eFolder, Inc. All Right Reserved.

13. Business Continuity Wish List It is complete does all files, folders, email, everything. It is fast, happens in minutes rather than hours. It is granular, with lots of recovery points. It sends data offsite to the cloud. It is encrypted. It is easily restored. It can recover files and servers in minutes, not days. Someone else does it so I dont have to bother with it. Covers my a--? All the time. Affordable.13 2012 eFolder, Inc. All Right Reserved.

14. SNC2 Backup Guardian, Features Backup every server or important workstation every 15 minutes. Send every backup offsite, within 15-30 minutes of its occurrence. Keep 4 copies of your backups at any given time. All backups are encrypted on the server & again during transmission. Meets Sarbanes Oxley, HIPAA, government, and military grade encryption. Combine 15 min backups to daily, weekly and monthly. Have backups checked, daily, weekly, monthly. Have test restores done monthly.14 2012 eFolder, Inc. All Right Reserved.

15. SNC2 Backup Guardian, Advantages Fast: File restores can be performed within minutes with a 15 minute granularity. Servers can be recovered within minutes of failure. Flexible: Servers can be recovered even if they are of different brand, or type. Resilient: Servers can be recovered in the Cloud even if your servers are gone. Agile: When you get your new equipment, the backup server restores back to your server and business continues as normal. The result: Your business can be up running within hours of a disaster.15 2012 eFolder, Inc. All Right Reserved.

16. SNC2 Backup Guardian Standard Backup Guardian purchase option: Equipment $1995 Offsite fees $1.50/GB Server license $40/month Second option: Setup fee $995 Monthly fee / server $300 Includes 150 GB offsite $150 Includes daily checks16 2012 eFolder, Inc. All Right Reserved.

17. Sales and Marketing Best Practices Focus: Pick a vertical and go deep Position: Position yourself as a local expert in hot topics business principals care about and develop local speaking opportunities in your target markets, vertical and geographic Educate and entice: Offer free, educational content to drive new leads Webinars, luncheons, seminars, chamber meetings, and tradeshows Joint ventures with other organizations17 2012 eFolder, Inc. All Right Reserved.

18. eFolder ShadowProtect BDR: How it Works eFolder BDR eFolder Storage Cloud Image backupProduction Disaster recovery options BDR appliance servers 1. Download On-site virtualization 2. Disk shipment eFolder 3. Emergency in the cloud Continuity Cloud virtualization and recovery Users 18 2012 eFolder, Inc. All Rights Reserved.

19. Partner Pricing Please call eFolder for partner wholesale pricing details: 800-352-0248 www.efolder.net/join19 2012 eFolder, Inc. All Rights Reserved.

20. eFolder Competitive Advantages Leverage the power of the cloud Adapt Manage the migration from on-premises to cloud services Your own service offerings Differentiate Your own pricing Your own branding Predictable, monthly revenue streams Thrive Low operating costs Consistent margins and cash flow20 2012 eFolder, Inc. All Rights Reserved.

21. Contact Us Phone: 800-352-0248 Email: info@efolder.net Web: efolder.net Blog: efolder.net/blog/ Twitter: twitter.com/eFolder21 2011 eFolder, Inc. All Right Reserved.

22. Q&A

23. Appendix

24. Proactive Data Integrity Checks Decryption and Transmission via Encrypted Verification Verification Network Tunnel over Public Internet and Reassembly Encrypted Transmission Your Data, Your Encrypted Data Cryptographically + Checksums Verified + Digital SignaturesData Verification and Reassembly during DownloadData Protection and Duplication during Upload Encryption Encrypted Transmission via Encrypted Verification Transmission and Duplication Network Tunnel over Public Internet Your Data Your Encrypted Data + Checksums + Digital Signatures 24 2012 eFolder, Inc. All Right Reserved.

25. Partner Pricing Models Markup Model Targets 60%+ recurring gross margin Charge upfront for appliance/install 3x wholesale recurring costs Example A: SMB, one server, 100 GB, forecasted to grow to 150 GB Wholesale monthly cost: $60 Retail MRR: $180 Example B: SMB, four servers, 225 GB, forecasted to grow to 400 GB Wholesale monthly cost: $195 Retail MRR: $58525 2012 eFolder, Inc. All Right Reserved.

26. Partner Pricing Models Bundle Model Targets 50-70% recurring gross margin Incorporates appliance cost into bundle Flat $750 setup fee26 2012 eFolder, Inc. All Right Reserved.