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Give your donors control

•! 80% of Americans think nonprofits abuse their donations (John Kenyan, jonkenyan.com)

•! Let them choose

where their money goes

•! Demonstrate success

•! Illustrate budget break-

down

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A Closer Look:

The Check Out Form

•! Amnesty International dropped “Mr. Ms. Dr.”

from their forms and increased response by

30%.

•! Make sure its secure and let your donors

know about security.

•! Test pages for speed and usability

•! Eliminate clutter

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