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14th October, 2015 | 2 PM EDT
OPTIMIZING ECOMMERCE SITE SEARCH AND RECOMMENDATIONS TO CAPITALIZE ON THE
HOLIDAY SEASON RUSH!
HOLIDAY SEASON RUSH
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MODES OF PRODUCT DISCOVERY – HOMEPAGE
Homepage optimized for holiday season.
Example from Overstock for Cyber
Monday
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MODES OF PRODUCT DISCOVERY – NAVIGATION
Navigation optimized for holiday season –
have a separate tab for holidays’ and gifts
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But is this good enough?
Ecommerce customers are increasingly using site search.
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PARADIGM SHIFT IN USER BEHAVIOR
Over 30% of eCommerce users now use search.
Users who use search are 70% more likely to convert. 90% of the users who search never go to the second page.
IMPORTANT TO KNOW WHAT TO OPTIMIZE
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Optimize the products that were added most often to the cart during last holiday
season
IMPORTANT SEARCH KEYWORDS –TOP ADD TO CARTS
BEST PRACTICES AND EXAMPLES – SITE SEARCH
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GUIDED AUTOCOMPLETE WITH POPULAR SEARCHES
Show popular searches /
search suggestions in
the autocomplete
A guided autocomplete
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POPULAR PRODUCTS ON SEARCH RESULTS PAGE
Showing popular products on search
results page is another tactic to
highlight what others are buying or viewing,
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MERCHANDSING BANNERS ON SEARCH RESULTS
Search query: men’s sneakers
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BEST PRACTICES AND EXAMPLES –
PRODUCT RECOMMENDATIONS
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TRENDING PRODUCTS AND BEST SELLERS
Name your recommendations based on holiday season such as
‘holiday favourites’
Show actual products as
opposed to just banners.
Thank You!