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6/21/22 1 CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. Success Factors behind Successful Flash Sales Kristian Sköld @kskoeld

Webinar - Success Factors Behind Successful Flash Sales

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Success Factors behind Successful Flash SalesKristian Skld@kskoeld

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

Kristian SkldmPulse Solution Strategy [email protected]@kskoeldPerformance is Everything

4x baseline3x in EU97% revenue of last Black Friday

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution

Be prepared for Success

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

DDoS

A distributed denial-of-service (DDoS) attack occurs when multiple systems flood the bandwidth or resources of a targeted system, usually one or more web servers.Wikipedia

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

MDoS

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

MDoS

A marketing denial-of-service (MDoS) attack occurs when a real user traffic peak caused by marketing initiatives floods an untested or not scalable online application causing severe performance degradation or failures.Kristian Skld

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution

Tesco, Argos, Asda and Curry's crashed on Black Friday 2014

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Tip #1Test end-to-end

with full site functionalityin production

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

Use Real User behavior, not guesses

Soastakissmetrics.comadobe.com

2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

Performance Affects every (?) business KPIRevenueConversion/downloadsUser SatisfactionUser retentionTime on sitePage ViewsBounce rateOrganic search trafficBrand perception

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

5.18 seconds

2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution

See you dont need A/B testing for speed since you already have the whole alphabet of possible results on your site today!15

Load Time Distribution123456789

Load time in seconds

2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution

See you dont need A/B testing for speed since you already have the whole alphabet of possible results on your site today!16

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

Tip #2Know your performance and your users

What they do and how they react on performance

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

What-If we slow down?Know the bottom line of how much you might be losing

2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution

What-If we would be faster?Know the bottom line of how much you might be missing out on

2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution

Tip #3Know what performance you can afford

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

Have a real time view on performance and business metrics

2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution

How do we get faster?Focus on most relevant areas

Conversion Impact Score

2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution

How do we get faster?Advanced correlation viewsShorten the time it takes to identify the crucial parameter

2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution

How do we get faster?Advanced correlation viewsLanding Pages

2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution

How do we get faster?Advanced correlation viewsSamsung Galaxy Tab 3

2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution

Tip #4Improve performance with business optimization in mind

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3rd parties blessing.and curse

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

3rd party Single Points of FailureSingle Request can destroy UX

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

3rd party Single Point of Failures

Knowing the risks and having real time control is key

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

Tip #5Have control over 3rd parties

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

#1 Test end-to-end#2 Know performance and users#3 Know your performance budget#4 Improve performance business driven#5 Control 3rd parties

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

Soasta.com/holiday-readiness

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

How can we help?Performance Analytics & Business Intelligence

mPulseVoted Best Real User Monitoring (RUM) Solution by Top Web Professionals at Velocity Conference

Professional ServicesDedicated Web Performance Experts OnDemand Testing, Strategy Workshops, Performance Assessments, Quickstarts, Load Testing from the Cloud

CloudTestGartner Magic Quadrant Leader

2014 SOASTA. All rights reserved.September 23, 2015#CONFIDENTIAL Not for Distribution

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Webinar PART 2Performance Optimization TricksOctober 13th 10:00 UK / 11:00 CEST

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

Soasta & CA webinar Sept 25th 5pm (tomorrow)

http://www.soasta.com/webinars/

September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.

Performance is Everything

www.soasta.comQ&A#SOASTA @[email protected]