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Brick and Mortar Meets Digital – Target Modernizes

Retail with Engaging Digital Experiences

Heather Mickman

Sr. Group Manager – Enterprise Services and Integration

All attendees

placed on mute

Input questions at any time

using the online interface

Webinar Housekeeping

Digital

Experiences

with APIs@hmmickman

EXPAND

more stores, more technology

1,834

TECHNOLOGY FOOTPRINT

a bit bigger than this guy’s

https://flic.kr/p/gaYY1K

COMPLEXITY

which gold gear did you say?

https://flic.kr/p/KikA9

STRUCTURE

we <3 silos

https://flic.kr/p/7KtBa

CHANGE HAPPENS

things have changed

https://flic.kr/p/827xtmhttps://flic.kr/p/6T6S1Dhttp://bit.ly/1q47Fx8http://bit.ly/1keBymw

MOVING, MOVING, MOVING

things keep changing

EVOLVING MARKETPLACE

brick and mortar meets digital

http://bit.ly/W4w2O0

API

making core assets easier to use

https://flic.kr/p/nSzwY1

(R)EVOLUTIONARY

creating new opportunities to delight

https://flic.kr/p/nSzwY1https://like2b.uy/targethttp://www.target.com

More options for Target Guests

Shop online, pickup in store

Mobile

Anywhere, anytime

Challenges

And Barriers with Existing Tools

Barriers with Existing Tools

• Cost

• Process for traditional DBs was

not a fit

• Too few tools/vendors

Barriers with Existing Tools

• RDBMS isn’t:

– Distributed (Multi-Tenant)

– Close to Guests (geographic distribution)

– Distributed across our data centers

– Distributed to the Cloud!

Barriers with Existing Tools

• Lack of performance control

– Process, not owning it all, flexibility on

changes like indexing, etc.

• Availability

– Systems before had outages, downtime, etc.

• Not Automate-able

Why Cassandra was attractive?

• Fit 80% of our need

• Years in development

• Rich Cassandra dev. ecosystem

• Google-able (open-source resources)

Why Cassandra was attractive?

• Strong community

• A company who would support it

• Aligned well with existing investments

• Simple pricing model

Cassandra

The backbone of the Target API

Automation

Multi-Data Center Replication

Linear, Predictable Scale

Ops Center

Health checks made easy

SUCCESS

if you got it, tell it

80 deployments per week

<10 incidents per month

monthly volumes 1.5+ billion

30+APIs

What’s Next?

@hmmickman

Thank you.

Q/A

Input questions at any time

using the online interface