1.Website Redesign Tips and TricksPrepared by Mr Rishikesh
Someshetti (MD & CEO)
2. Why do you have a business website? 3. 1The Wrong Reasons for
a Redesign We have a new corporate look and feel. Im tired of the
old website. Its been 12 months since the last redesign. The design
department wants to. The CEO wants to do it. 4. 2Website Redesign
Half line Happiness Your Company Your ProspectsTime Launch6
Months12 Months 5. 3Billboard in the desert ?Buy Now 6. 4The Right
Reason for Website Redesign Get found by more prospects. Convert
more prospects into leads and customers. Branding might be a good
reason if it will drive the goals above. 7. Business websites are
for lead generation. 8. 5Which is better? Website traffic has
doubled Lead flow has doubled -- Noel Huelsenbeck, CEO, Vocio 9.
6What do you want ?Ugly & CrowdedBeautiful & Empty 10. The
3 Keys to a Successful Website 11. Website should Attract prospects
12. 7How do you attract prospects?Use Inbound Marketing to Get
Found: Create great content Optimize that content for search (SEO)
Promote that content using social media 13. 8Content drives
visitors Search engines like fresh content (SEO) People like fresh
content (social media) More content means more tickets in lottery
14. 9Publish Everything Blog Podcast Videos Photos Presentations
eBooks News Releases 15. Websites should convert visitors to leads.
16. 10All websites need landing pagesTarget Market Conversion is
where we take what we have spent time and money to get (visitors)
and change it into something valuable to marketing (leads).Website
Visitors LeadsA cost becomes a benefit.Opportunities Customers 17.
11Calls to Action 18. 12Landing Pages 19. 13Landing Page Uses Call
to action on website homepage Links in all email newsletters /
emails Use for all pay-per-click ads Next step after tradeshows or
events 20. Websites should produce measurable ROI. 21.
14Measurement is easy onlineFlickr: akisra 22. 15Metrics Drive
Website Design A redesign without measurable improvements is a
waste of time. Know your current stats and goals before starting
the redesign. 23. 163 Keys to successful website1.Get Found:
Attract website visitors2.Convert: Visitors to leads &
sales3.Analyze: Produce measurable ROI 24. Tips for a Successful
Website Redesign Process 25. 17Website Redesign Tip #1Audit your
website, then protect your key assets. 26. 18Avoid website redesign
pitfalls1. Take an inventory of your website assets. Content,
inbound links, keyword rankings, conversion tools2. Protect your
assets during the redesign. 27. 19Website redesign pitfalls
Removing valuable content Losing value of inbound links Losing
keyword rankings Changing good conversion tools Destroy your assets
and youll get a drop in traffic and leads. Youll also have wasted
time, effort and money. 28. 20Website Assets = Content How many
pages do you have? How many will be killed? Will pages move to a
new URL? How many new pages will you create? What is your most
popular content? What is your most powerful content? 29. 21Website
Assets = Links How many inbound links do I have? What interior web
pages have links? Where are my links coming from? What are my most
powerful links? 30. 22Website Assets = Keyword Rank What keywords
do I rank for today? What keywords do my competitors rank for? What
keywords should I want to rank for? How has my keyword rank
changed? 31. 23Website Assets = Conversion Tools What generates
most of my leads? What are my best conversion tools? How can I
increase conversions? 32. 24Use NetGains Business Tools to find
your assets 33. Protecting Your Assets25 If you change domains, use
a 301 redirect for each individual page. Not all pages
globally.Have a permanent redirect (check at
http://www.WebsiteGrader.com)Identify all URLs with assets
(content, keyword rank, links, conversions) and: Keep this content
on the new website 301 Redirect old URL to the new URL for that
page Maintain SEO / content characteristics 34. 26Website Redesign
Tip #2Spend resources on creating content, more than beautiful
design. 35. 27Website RedesignI'm going to go out on a limb and beg
you not to create an original design. There are more than a billion
pages on the web. Surely there's one that you can start with? Your
car isn't unique, and your house might not be either 36. 28You
should control your website (not the other way around!) 37.
29Create Great Content by Blogging 38. 30Blogging attracts more
links 39. 31Blogging attracts more visitors 40. 32Blogging brings
social media success 41. 33Use NetGains Business tools to blog 42.
34Website Redesign Tip #3Make it easy to run conversion
experiments. 43. 35All website need landing pages Limited
navigation Clear and simple Form above fold 44. 36Track your
conversion rate 45. 37Conversion Experiments32% Conversion53%
Conversion 46. 38Faster Experiments Faster Results 47. 39Landing
page editing How fast can you launch a new landing page? Can one
person do it in 15 minutes? What is the cost of experimentation?
48. 40Use NetGains tools to build landing pages 49. 41Website
Redesign Tip #4Make it easy to measure results. 50. 42Avoid
Paralysis by Analysis Dont measure everything. Simple is better
than complicated. Focus on 3-5 metrics. 51. 43Website redesign
summary 3 Keys to a Successful Website Get Found: Attract website
visitors Convert: Visitors to leads & sales Analyze: Produce
measurable ROI 4 Tips for Website Redesign Audit your website, then
protect your key assets. Spend resources on creating content, more
than beautiful design. Make it easy to run conversion experiments.
Make it easy to measure results. 52. 44How to put all pieces
together?d.j.k. on flickr 53. Complicated & ConfusingEasy &
Integrated 54. Thank You Contact Information NetGains Technologies
Pvt. Ltd.Phone : +91 6139 7100708 / 709, Corporate Avenue,Email Id
: [email protected] Road, Near Udyog
Bhavan,Website : www.netgainstechnologies.comGoregaon (E).
Mumbai-400 063. India.
