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Why Digital Asset Management is a must-have for marketers?Three business-critical benefits of using DAM

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Digital asset management

is a

MUST HAVE

for marketers

Here are three reasons why…

Why

Part of the marketer’s remit ....

To create and manage content that is brand consistentfor a massive, and growing number of digital media channels

.

That’s a lot of marketing content

You cantake

control of your brandand content

withdigital asset

management

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A digital asset management system is a centralized place for

all of your marketing materials to be stored,

managed and distributed.

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Here are three business-critical benefits

of using a digital asset management platformif you are a marketer

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1. Strategic improvements and revenue growth

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You achieve a consistent brand message

because everyone creating and using your marketing can get hold of the same up-to-date content.

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Withcentral storage

of tool kits, how-to videos & templatesyou see

improved marketing efficiency &

higher employee productivity.

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Marketing teams no longer spend time searching for and distributing assets.

Now they can focus on the strategic tasks.

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2. Protecting your brand’s reputation 12

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You control:

• The content and assets your teams are allowed to use

• Who is using which images, logos and content

• What they are being used for• When your assets are reaching their

expiry• Where they are stored (no more lost

content)• How to eliminate the risk of leaking

sensitive materials

Cutting the costs

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Using Digital Asset Management

saves a lot of money.

Some clients have seen savings of US$500,000 in year

one

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it is faster and easier to store and distribute your

marketing materials.

You reduce duplication of content because users can see what others

have already created.

No more reinventing the wheel!

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With digital asset management software..