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10 Things Every Small Business Website Needs

What Every Small Business Website Needs

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If your website isn't a lead generation machine, you're missing out. Here are 10 things every small business website needs in order to turn visitors into customers.

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Page 1: What Every Small Business Website Needs

10 Things Every Small Business Website Needs

Page 2: What Every Small Business Website Needs

What Every Small Business Website Needs

Page 3: What Every Small Business Website Needs

What Every Small Business Website Needs

Page 4: What Every Small Business Website Needs

What Every Small Business Website Needs

Your Website is Not Just an Electronic Business Card

Page 5: What Every Small Business Website Needs

What Every Small Business Website Needs

Your Website is Not Just an Online Brochure

Page 6: What Every Small Business Website Needs

What Every Small Business Website Needs

Your Website is a Lead Generation Machine

Page 7: What Every Small Business Website Needs

What Every Small Business Website Needs

Website Marketing → Traffic Traffic → Conversions Conversions → Leads

Leads → Sales

Page 8: What Every Small Business Website Needs

What Every Small Business Website Needs

Conversions Are Why Your Website Exists

Page 9: What Every Small Business Website Needs

What Every Small Business Website Needs

Conversion ExamplesWalk-ins

Phone calls Emails Forms Chat

Email signup Social following

Page 10: What Every Small Business Website Needs

What Every Small Business Website Needs

ConversionsIf the objective is conversions, what does my website need?

Page 11: What Every Small Business Website Needs

10 Things Every Small Business Website Needs

Page 12: What Every Small Business Website Needs

What Every Small Business Website Needs

1. The BasicsDomain name

Logo and images A page for each product/service

Intuitive navigation Attractive design

Clean code Good hosting

Page 13: What Every Small Business Website Needs

What Every Small Business Website Needs

2. AnalyticsGoogle Analytics is free, easy to install,

nuff said.

Page 14: What Every Small Business Website Needs

What Every Small Business Website Needs

3. Mobile VersionResponsive or app, whatever fits.

Page 15: What Every Small Business Website Needs

What Every Small Business Website Needs

4. BlogYes, it’s necessary.

Page 16: What Every Small Business Website Needs

What Every Small Business Website Needs

5. Content Management SystemYour site should be updated frequently.

Sites that are easy to update get updated more frequently.

Page 17: What Every Small Business Website Needs

What Every Small Business Website Needs

6. Contact InfoEverywhere, and easy to find.

Page 18: What Every Small Business Website Needs

What Every Small Business Website Needs

7. Calls to ActionDon’t make it hard for me to become your customer.

Page 19: What Every Small Business Website Needs

What Every Small Business Website Needs

8. Social SubscriptionMake it easy to follow you.

Page 20: What Every Small Business Website Needs

What Every Small Business Website Needs

9. SEO BasicsKeyword strategy

URL structure Title tags H1 tags

Great content High quality links

Page 21: What Every Small Business Website Needs

What Every Small Business Website Needs

10. Email Subscription

Page 22: What Every Small Business Website Needs

What Every Small Business Website Needs

Page 23: What Every Small Business Website Needs

What Every Small Business Website Needs

Questions?www.mwi.com

@getmwi