27
Damian Radcliffe / @damianradcliffe April 2016 Digital Disruption in 2016 What Is Media?

What is Media? Understanding Digital Disruption in 2016

Embed Size (px)

Citation preview

Page 1: What is Media? Understanding Digital Disruption in 2016

Damian Radcliffe / @damianradcliffeApril 2016

Digital Disruption in 2016What Is Media?

Page 2: What is Media? Understanding Digital Disruption in 2016

Tech driven media landscape changing fast

Page 3: What is Media? Understanding Digital Disruption in 2016

But we do see some underlying trends.

Disruption happening at different speeds.

Page 4: What is Media? Understanding Digital Disruption in 2016

Here are seven of them.

Page 5: What is Media? Understanding Digital Disruption in 2016

“Mobile is eating the world”

Benedict Evans

Trend 1

Page 6: What is Media? Understanding Digital Disruption in 2016
Page 7: What is Media? Understanding Digital Disruption in 2016

Trend 2

The growth of video

Page 8: What is Media? Understanding Digital Disruption in 2016

Video = 80% of IP Traffic by 2019+ More than Two-Thirds of Global IP Traffic to Originate

From Mobile Connections Including Wi-Fi by 2019

Page 9: What is Media? Understanding Digital Disruption in 2016

Trend 3

When these two worlds collide…

Page 10: What is Media? Understanding Digital Disruption in 2016

A different user experience

Page 11: What is Media? Understanding Digital Disruption in 2016
Page 12: What is Media? Understanding Digital Disruption in 2016

Much of this driven by

Social Media

Trend 4

Page 13: What is Media? Understanding Digital Disruption in 2016
Page 14: What is Media? Understanding Digital Disruption in 2016

Breadth and diversity of usage = challenge

Page 15: What is Media? Understanding Digital Disruption in 2016

Trend 5

The new Gatekeepers

Page 16: What is Media? Understanding Digital Disruption in 2016

Driving publishing methods and priorities

Page 17: What is Media? Understanding Digital Disruption in 2016

Trend 6

Newer Entrants

vs Older Media

Page 18: What is Media? Understanding Digital Disruption in 2016

A battle for eyeballs and revenue

Page 19: What is Media? Understanding Digital Disruption in 2016

Trend 7: Ethics

Page 20: What is Media? Understanding Digital Disruption in 2016

New Platforms + Behaviours = New Ethics

Page 21: What is Media? Understanding Digital Disruption in 2016

What does this mean?A few quick thoughts….

Page 22: What is Media? Understanding Digital Disruption in 2016

Obligatory use of this quote…

The future is here. It’s just not evenly distributed.

William Gibson

Page 23: What is Media? Understanding Digital Disruption in 2016

Where we are today - a mixed picture

Continuity:1. Traditional media brands still highly trusted2. TV still the most important news source 3. Print media employs most / generates most stories

Challenges:4. Old financial models often no longer enough5. Cultural change, especially in legacy organisations6. Understanding / adapting to rapidly evolving audience habits

Page 24: What is Media? Understanding Digital Disruption in 2016

Old habits die hard… We watch a lot of TV

Page 25: What is Media? Understanding Digital Disruption in 2016

Meet the new web… same as the old web

Page 26: What is Media? Understanding Digital Disruption in 2016

Conclusion

Page 27: What is Media? Understanding Digital Disruption in 2016

Thanks for listening.

Email: [email protected]: @damianradcliffeWeb: www.damianradcliffe.com