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Damian Radcliffe / @damianradcliffeApril 2016
Digital Disruption in 2016What Is Media?
Tech driven media landscape changing fast
But we do see some underlying trends.
Disruption happening at different speeds.
Here are seven of them.
“Mobile is eating the world”
Benedict Evans
Trend 1
Trend 2
The growth of video
Video = 80% of IP Traffic by 2019+ More than Two-Thirds of Global IP Traffic to Originate
From Mobile Connections Including Wi-Fi by 2019
Trend 3
When these two worlds collide…
A different user experience
Much of this driven by
Social Media
Trend 4
Breadth and diversity of usage = challenge
Trend 5
The new Gatekeepers
Driving publishing methods and priorities
Trend 6
Newer Entrants
vs Older Media
A battle for eyeballs and revenue
Trend 7: Ethics
New Platforms + Behaviours = New Ethics
What does this mean?A few quick thoughts….
Obligatory use of this quote…
The future is here. It’s just not evenly distributed.
William Gibson
Where we are today - a mixed picture
Continuity:1. Traditional media brands still highly trusted2. TV still the most important news source 3. Print media employs most / generates most stories
Challenges:4. Old financial models often no longer enough5. Cultural change, especially in legacy organisations6. Understanding / adapting to rapidly evolving audience habits
Old habits die hard… We watch a lot of TV
Meet the new web… same as the old web
Conclusion
Thanks for listening.
Email: [email protected]: @damianradcliffeWeb: www.damianradcliffe.com