Me

DIFFERENCE BETWEEN

MESSAGINGP2P

P2P & A2PMESSAGING

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ENTERPRISE

Me

Bi-directional Application to Person (A2P) Messaging Market to rise

&A2P

HUMAN BEHAVIOURAL CHANGE IN MESSAGING

Me

‘P2P’ communication has existed for decades with emails being in use since personal computers started consuming our lives. Then came ‘SMS’ and now ‘Social Media’ & ‘Instant Messengers’. ‘P2P’ communication has morphed over the years in behavioural aspects, for example in today’s frequently accessed communication methods timeline updates and broadcast communication is behaviourally leading the way we communicate. These new approaches with which we communicate has engulfed and consumed our lives to the extent that we are not in a position to get through our daily activities without indulging in this mode of communication. It has become the main source of preoccupation in our lives. This mode of communication is essentially unstructured messaging, by unstructured messaging we mean sharing of free form text, images, video, etc.

The acronyms stand for ‘Person to Person’ (P2P) & ‘Application to Person’ (A2P) messaging or communication.

© Copyright 2015 MeOnCloud. All Rights Reserved.

SMS

MESSAGING APPS

SOCIAL MEDIA

‘P2P’ & ‘A2P’ MESSAGING

“

Me

‘P2P’ communication has existed for decades with emails being in use since personal computers started consuming our lives. Then came ‘SMS’ and now ‘Social Media’ & ‘Instant Messengers’. ‘P2P’ communication has morphed over the years in behavioural aspects, for example in today’s frequently accessed communication methods timeline updates and broadcast communication is behaviourally leading the way we communicate. These new approaches with which we communicate has engulfed and consumed our lives to the extent that we are not in a position to get through our daily activities without indulging in this mode of communication. It has become the main source of preoccupation in our lives. This mode of communication is essentially unstructured messaging, by unstructured messaging we mean sharing of free form text, images, video, etc.

© Copyright 2015 MeOnCloud. All Rights Reserved.

‘A2P’ communication as the name implies has an application (computing system or a back office software) at one end and a person at the other end. Usually communication content is structured in nature like transactional reference information, account activity information and so on. ‘A2P’ communication started getting popular in the 90s when computing technology allowed open com-munication between systems, this was the time when the internet and emails started becoming prevalent. But there were security concerns on whether it was safe to openly communicate infor-mation related to one’s account or transactions, as a result organizations did not use this form of communication in a significant way until more secure communication (on the wire) alternatives emerged in the past decade or so.‘P2P’ communication has passed through a very successful behavioural change (‘social media’ & ‘instant messaging’) phase in the past decade. As in the case of any such successful behavioural transformation it had hit a tornado phase where the concept became very popular and catapulted to unimaginable heights. ‘A2P’ communication is on the cusp of some-thing similar, as in the case of any behavioural change process, the sceptics are out there questioning the veracity of such claims. But as it had happened in the case of ‘P2P’ communi-cation this behavioural change is bound to happen for ‘A2P’ communication as well.

Platforms supporting such capabilities are already started entering the market place.

Your a/c **********23 has a due amnt of Rs 4000 on24 jul 15. Pls pay or ensure sufficient balance on presentation.Ignore if already paid.

Ok Thank you.

ABCD BANK 08

Me

PAY

Need to be able to communicate throughstructured messages (bi-directional)

Messages should have the ability to have transactional buttons embedded in them

Messages needs to be directed towards device ids rather than account creden-tials (for security reasons)

Messages needs to be password protected (for security reasons)

Messages need to be able to carry commands within

Me

‘A2P’ communication as the name implies has an application (computing system or a back office software) at one end and a person at the other end. Usually communication content is structured in nature like transactional reference information, account activity information and so on. ‘A2P’ communication started getting popular in the 90s when computing technology allowed open com-munication between systems, this was the time when the internet and emails started becoming prevalent. But there were security concerns on whether it was safe to openly communicate infor-mation related to one’s account or transactions, as a result organizations did not use this form of communication in a significant way until more secure communication (on the wire) alternatives emerged in the past decade or so.

Our life styles are changing at an ever rapid pace than never seen before. We want to be connected with everything that is happening around us. This has warranted a behavioural change in how we want our information to be served to us. This latent demand for the behavioural change had led to the explosion of the Social Media during the past decade. Such was our pent-up urge to be connected with all around us and our urge to communicate in a ubiquitous fashion it led to an explosion of the Social Media, an unpresented behavioural change tsunami had struck us. The change was so rapid and emphatic some of the large organizations out there didn’t even realize what had struck them and were caught scrambling to catch-up. All of this happened even as our trusted email systems had handled ‘P2P’ (Person to Person) & ‘P2G’ (Person to Group) communica-tion reliably, affordably and efficiently. What had happened was a ‘BEHAVIOURAL’ change.

Social Media and Messengers out there have addressed one side of this behavioural change problem which is un-structured messaging (sharing free form text, images, videos in chats, broad-cast and direct messages). What is simmering in the pot out there is the behavioural change tsunami which is imminent to hit us anytime soon, which is the explosion of ‘bi-directional struc-tured messaging’ otherwise known as ‘bi-directional A2P messaging’.

This would completely change the way we interact with the computing world. Messaging could soon become the primary channel we would be accessing transactional information. For this trans-formation to happen certain impediments needs to be overcome by modern day contemporary messengers. To name a few, these messengers.

Platforms supporting such capabilities are already started entering the market place.

© Copyright 2015 MeOnCloud. All Rights Reserved.

Bi-directional Application to Person (A2P) Messaging Market to rise

Bi-directional Structured Messaging Market to Rise

Messages needs to be directed towards device ids rather than account creden-tials (for security reasons)

Me

Our life styles are changing at an ever rapid pace than never seen before. We want to be connected with everything that is happening around us. This has warranted a behavioural change in how we want our information to be served to us. This latent demand for the behavioural change had led to the explosion of the Social Media during the past decade. Such was our pent-up urge to be connected with all around us and our urge to communicate in a ubiquitous fashion it led to an explosion of the Social Media, an unpresented behavioural change tsunami had struck us. The change was so rapid and emphatic some of the large organizations out there didn’t even realize what had struck them and were caught scrambling to catch-up. All of this happened even as our trusted email systems had handled ‘P2P’ (Person to Person) & ‘P2G’ (Person to Group) communica-tion reliably, affordably and efficiently. What had happened was a ‘BEHAVIOURAL’ change.

Social Media and Messengers out there have addressed one side of this behavioural change problem which is un-structured messaging (sharing free form text, images, videos in chats, broad-cast and direct messages). What is simmering in the pot out there is the behavioural change tsunami which is imminent to hit us anytime soon, which is the explosion of ‘bi-directional struc-tured messaging’ otherwise known as ‘bi-directional A2P messaging’.

So, what is ‘bi-directional structured messaging’? We get notified when our bank account gets debited, our package is ready for shipping and so on and these messages are generated by a computing back office system and are automatically sent to us without human intervention. But today we are not able to directly respond to these messages in a structured fashion. For instance what if the ‘package ready for shipping’ confirmation messages came with a button embedded in it for requesting a change in shipping address, shipping date or make the payment. All of this in a mobile messenger, how useful and cool would it be? What if we are able to check our bank balance by simply typing ‘@BAL” in a message? The new age use-cases are a million, all of this is imminent to bring about a behavioural change in how we interact and communicate with the computing world and the web, through messengers.

A Singapore based start-up Appiyo Technologies Pte Ltd has launched a next generation messaging platform MeOnCloud (www.meoncloud.com) and are establishing a new paradigm in messaging with their refreshing approach to bi-directional A2P messaging.

This would completely change the way we interact with the computing world. Messaging could soon become the primary channel we would be accessing transactional information. For this trans-formation to happen certain impediments needs to be overcome by modern day contemporary messengers. To name a few, these messengers.

People want to be intimated on everything hap-pening around them in the computing/enterprise world. Our lives have been engulfed by computers, computing systems process lots of activities on behalf of us and events are generated, for instance back office computers manage ‘our bank accounts’, ‘tracking of our packages’, bookings (airlines, hotels movie, etc) and so on. Then there is this another new area of communication which is on the anvil of tethering to this new structured messaging bandwagon, this is IOT (Internet of things). Messaging volumes are expected to cross the levels generated by un-structured messages.

© Copyright 2015 MeOnCloud. All Rights Reserved.