What’s New in PowerCenter and PowerExchange

Presented by Sachin Chawla, Todd Goldman & Lalitha Sundaramurthy, Informatica

Data Integration Update

Safe Harbor

The information being provided today is for informational purposes only. The development, release and timing of any Informatica product or functionality described today remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision. Statements made today are based on currently available information, which is subject to change. Such statements should not be relied upon as a representation, warranty or commitment to deliver specific products or functionality in the future.

3

Bridging the Gap

Gap in departmentalproduct offering

PowerCenter

PowerCenterBig Data Edition

Cloud

On Premise

Complexity of Integration

4

Informatica Cloud

New Products to Meet Departmental & Mid-market needs

5

PowerCenterBig Data Edition

Complexity of Integration

On Premise

Data Analyst

Informatica Cloud Designer

PowerCenter Express

PowerCenter

NEW

NEW

Cloud

Informatica Cloud

Informatica Data Integration Portfolio

6

Virtual Data Machine

SaaS Application Integration for Cloud and Hybrid IT environments

Enterprise-class solution for the complex data

integration challenges

InformaticaCloud

Departmental, entrylevel and mid-market

data-integration

NEW

Enterprise

Data Integration Areas of Focus

Informatica Confidential 7

Design Once, Deploy Anywhere, Integrate Everywhere

DEPLOYMENT FLEXIBILITY MANAGEMENT

CONFIDENCEDEVELOPMENT

AGILITY

Development Agility

9.6: DI Analyst and DQ Analyst are now one product:

• Business user oriented interface

• Web based GUI

• Business and IT Collaboration

• Shared projects between Data Analyst and PowerCenter Designer, DQ Designer,IDE Designer

• 5 seats now included with:

• PowerCenter

• Informatica Data Explorer

• Informatica Data Quality

9

DI Analyst Demo

DEMO

Data Virtualization + Physical Data Integration = Accelerated Development

• Rapid self-service BI prototyping through virtual access

• Security, profiling and cleansing at thevirtual layer

• Convert virtual to physical in a few clicks

11

TraditionalIntegration

AgileIntegration

Go to break out room xyz at abc time

Core PowerCenter Updates: 9.6

• Parameterization

• Transformation memory attributes can be parameterizedand set via a file

• No more hassle opening and manually changingthe attributes

• 508 Compliance

• Accessibility for motor and dexterity, vision andhearing impairment

12

• Omni-present Business Glossary for Business Users

• Business Glossary Desktop

• Business Term Revision

• Actionable Lineage & Impact Summary

• Lineage 5x performance improvement

• Impact Summary for PowerCenter objects

• Universal Connectivity

• New XConnect for Informatica Platform (Data Services, Data Quality, Data Explorer)

• Enhancements to the newtemplate-based XConnect for custom metadata

13

9.5.1 reminder: Features by theme

PowerCenter AE Metadata Manager & Business Glossary

BG Desktop 9.5.1

• Business Glossary lookup client for Windows desktop

• Client is designed for Windows 7 64-bit, should also workfor 32-bit

• Performs lookups onto same glossary content as is in MM&BG product (no need to browse to MM&BG)

• Overall goal is to bring your existing Glossary to desktop users in context of their day-to-day work

14

BG lookups within work context

• Highlight a string in most any desktop app, e.g. a Word document

• Press hot key (default is shift-Ctrl-G) to raise Business Glossary Desktop and perform lookup on selection

15

9.5.1 Lineage Performance

Problem

• Customers with a large MM repository struggle with performance of lineage.

• A single lineage diagram used to take several minutes,up to hours, causing user frustration

Solution

• Average Lineage Time more than 5x improved

16

Metadata Manager xConnect Portfolio

Metadata Manager Repository

Relational and DW:• Oracle

• DB2

• SQLServer

• Sybase ASE

• Informix

• Teradata

• Netezza

• ODBC

• JDBC

Data Modelling Tools:• CA/Erwin

• Embardadero ER/Studio

• Sybase PowerDesigner

Business Intelligence• IBM Cognos

• MS-SQL Analysis & Reporting Services

• Microstrategy

• Oracle BI Enterprise Ed

• SAP BO

• SAP BW (new in 9.5.1)

Mainframe:• DB2/zOS

ERP:• SAP ESS

Custom xConnect Framework• New in 9.5

17

9.6: Business Glossary User Friendliness

Improved BusinessUser Friendliness

• Search for terms

• Collaborate on terms

• Publish terms

• Audit Terms

• Creation of a true taxonomy

• Describes the nature of relationships between terms

18

The Data Validation and Testing Dilemma

Informatica has over 4,500 PowerCenter Customers who believe using a metadata driven, graphical tool to move data is better than writing SQL and hand coding.

19

Coding

There has to be a better way…

15 years later, 99% of those customers still use SQL and Excel to test the data they have moved in data integration products.

Data Validation: 50%-80% QA savings

Development & Test

• Provide automation for unitand regression testing of integration logic.

Production Reconciliation

• Protect the integrity of data that is loaded into production systems.

• Erroneous data due to failed loads, faulty logic or operational issues is caught in a proactive automated manner and can be addressed as needed

20

Go to break out room xyz at abc time

21

Flexible Deployment

PowerExchange: New Connectivity Roadmap

9.5 – June 2012

• Microsoft Dynamics CRM

• Social Media

• Facebook

• Linkedin

• Twitter & Twitter Streaming

• Kapow Katalyst

• EMC Greenplum

• SAP HANA

• Hadoop Distributed File System (HDFS)

• Hive (Hadoop)

• Oracle Exadata & Exalogic

9.5.1 – Dec 2012

• JDBC (PCE)

• Teradata (for IDQ/IDS/BDE)

• Datasift

• SFDC (for IDQ/IDS)

• Web Services Reliable Messaging protocol (HF1)

• Cloud DB: Google BigQuery, Amazon Redshift

9.5.1 HF2 Q2 2021

• NoSQL DB connectivity

• Mongo DB

9.6 – Dec 2013

• REST

• JDBC

• NoSQL DB connectivity

• Hbase

• Cassandra

• HANA –XS interface integration

• Greenplum HD (Pivotal DB???)

• Oracle Fusion

• Microsoft Office 365

22

Virtual Data Machine: Integration Flexibility via Map Once. Deploy Anywhere.

23

• Key integration fabric for Informatica

• Abstraction layer on top of current and future data platforms

• Hadoop

• Data virtualization

HADOOP

Cloud ServerDesktop DataVirtualization

Embedded DQ in apps

DataIntegration Hub

DataVirtualization

Embedded DQ in apps

24

Start small. Start now. Scale fast.PowerCenter Express

New PowerCenter Express Edition

• Personal Edition: Free• Professional Edition: $8K/user/year • Purchase and download from Informatica Marketplace

• Fast, easy installation with embedded database

• Easy-to-use, graphical design and development environment

• Video training + built in “Cheat Sheets”

• High performance data integration engine (Informatica VDM)

• In-line data profiling

• Compatible with enterprise class PowerCenter editions

25

Management Confidence

Core PowerCenter Updates: 9.6

• High Availability

• PowerCenter HA now supported on a wide range offile systems

26

Security Trends

• Security concerns began in Federal Government and Financial institutions

• Has rapidly grown in importance for all customers

• Key trends:

• Vulnerability testing and scans done on systems traditionally behind the firewall

• Increasing need for stronger authentication andauthorization systems

• Conforming to security regulations & policies by using3rd party solutions to augment product capabilities

27

Informatica’ s Continued Focus on Security• Ongoing security tests against our products

• AppScan

• Check against National Vulnerability DataBase (NVD)

• Etc.

• Core components upgraded within ourinfrastructure architecture

• Address and prepare for future security vulnerabilities

• Examples: TLS communication, Tomcat 7

• Continuous improvement of coding and testing guidelines within our products division

28

9.6 Security Enhancements

• Industry Standard Single Sign On

• Kerberos Authentication & SSO for Informatica clients& connectivity

• Authentication

• Two factor authentication: Windows auth. integration – smartcard & USB tokens

• Audit & Compliance

• Audit reports for domain activity

• Fine grained access control for IDE, IDQ, IDS, Hadoop and PC Express

29

• Prebuilt Rules to Monitor Informatica PowerCenter

• Delivers Alerts to people, dashboards and systems

• Complete Operational and Best Practices

• Extensible – build unlimited number of new rules

Detailed Insight into the Runtime Data Integration ProcessProactive Monitoring for PowerCenter Operations:

30

Go to break out room xyz at abc time

Proactive Monitoring of PowerCenter Development

• Automated Best Practice Enforcement

• Better DevelopmentQuality and Consistency inPowerCenter Development

• Understand production impact of development choices

• Fewer Production Errorsand Downtime

• Monitor Everyone, Everywhere Allthe Time

• Easily Monitor Remote and Offshore Development Work

• Quantify and Monitor Development Efforts – less Subjective

31

Go to break out room xyz at abc time

32

1

2

3

Join our exclusive Potential at Work Communities. Visit the kiosk.

Get a PowerCenter Express demo!Visit the Pavilion kiosk.

Tell us what you think. Click on Evaluations in the IW13 Mobile App.