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Search engine optimization (SEO), users, and web site usability. Learn how user-friendly web sites successfully accommodate web search engines. And how providing and maintaining a consistent scent of information can improve your site’s search engine visibility.
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1-1: When Search Meets Usability Copyright ©1997-2009. All rights reserved.
When Search MeetsUsability
When Search Meets UsabilityUsing Information Scent for Improved Search Engine Visibility
by Shari Thurow, Founder and SEO Director
UIE Virtual SeminarTuesday, December 16, 2009 at 1:00 pm EST
Register your team at:http://www.uie.com/events/virtual_seminars/
Copyright ©1997-2009 Omni Marketing Interactive.
1-2: When Search Meets Usability Copyright ©1997-2009. All rights reserved.
Dirty words:
• Snake-oil marketing tactic
• Way to “spam” or exploit the search engines
• Good, common-sense website development
• And probably the biggest misconception of all…
Search engine optimization is commonly viewed as:
1-3: When Search Meets Usability Copyright ©1997-2009. All rights reserved.
A search-engine friendly web site is NOT…
…a web site created primarily for obtaining top search
engine positions.
1-4: When Search Meets Usability Copyright ©1997-2009. All rights reserved.
1-5: When Search Meets Usability Copyright ©1997-2009. All rights reserved.
A search-engine friendly web site is…
…a user-friendly web site that can be easily found via the
crawler-based, human-based search engines (web
directories), and industry-related sites.
1-6: When Search Meets Usability Copyright ©1997-2009. All rights reserved.
When creating a search-engine friendly web site:
• Primary: End users/site visitors/target audience
• Secondary: Crawler-based search enginesNiche directories and other industry-related sites
1-7: When Search Meets Usability Copyright ©1997-2009. All rights reserved.
In other words, a search-engine friendly web site is NOT…
WebSite
SearchEngines
1-8: When Search Meets Usability Copyright ©1997-2009. All rights reserved.
In other words, a search-engine friendly web site:
WebSite
SearchEngines
1-9: When Search Meets Usability Copyright ©1997-2009. All rights reserved.
What we will cover:
• How providing and maintaining a consistent Scent of Information can help your site rank well in the commercial web search engines.
• The 4 essential building blocks of search engine optimization.
• What makes users click on a search listing.
• Usability tests you can use to determine the effectiveness of your site’s Information Scent.
• Debunk many myths and misconceptions about search engine optimization.
1-10: When Search Meets Usability Copyright ©1997-2009. All rights reserved.
How are web search and web site usability related?
Search Engines
Web SiteUsers
1-11: When Search Meets Usability Copyright ©1997-2009. All rights reserved.
When Search MeetsUsability
When Search Meets UsabilityUsing Information Scent for Improved Search Engine Visibility
by Shari Thurow, Founder and SEO Director
UIE Virtual SeminarTuesday, December 16, 2009 at 1:00 pm EST
Register your team at:http://www.uie.com/events/virtual_seminars/
Copyright ©1997-2009 Omni Marketing Interactive.
