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WHY BLOGS ARE BETTER What goes on behind the scenes & why it’s cool

Why Blogs Are Better

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My slides from MooseCamp (NorthernVoice) 2009 on why using WordPress or a blogging engine is better for websites.

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Page 1: Why Blogs Are Better

WHY BLOGS ARE BETTERWhat goes on behind the scenes & why it’s cool

Page 2: Why Blogs Are Better

I hate “blogs”

Just the word, not the tool WordPress, Drupal, MoveableType are

lightweight Content Management Systems

They are great tools for building websites quickly & easily

Why?

Page 3: Why Blogs Are Better

Advantage Blog

Shorter (like almost none) development time Templates that can be changed, updated,

edited without effecting the content at all. Designed to produce and deliver content as

the primary goal Search engine friendly Generally very efficient at delivering content RSS

Page 4: Why Blogs Are Better

What kind of stuff can be on there? Static content

“Pages” Dynamic content

Posts Multimedia

Podcasts Video Images

Page 5: Why Blogs Are Better

Core components

Database Content Settings

Theme/Template The look and style

Core blog files In PHP, etc Scripts and routines to make stuff happen

Page 6: Why Blogs Are Better

What? It’s not magic?

Yeah we wish But it really seems like it sometimes Why is that? Because the parts work well together

Page 7: Why Blogs Are Better

Here’s how it all comes together User comes to website WP sends a request to the database for

content WP renders the content through the

template Done.

Page 8: Why Blogs Are Better

Getting going

Eeek! Where do I start! Free Freeium Hosted

One click installs (aka Fantastico DeLux) rock

It isn’t hard You need about 15 mins

Page 9: Why Blogs Are Better

Geeky as you wanna be

Default isn’t bad It’s just ugly ;-)

Page 10: Why Blogs Are Better

Why is this better?

When the design & the content are together in the code

Updating can be less than fun Result:

Websites aren’t updated Agencies charge arms, legs, first-born

children, to make simple changes A “simple change” breaks links and several

pages

Page 11: Why Blogs Are Better

Is this the right solution?

Need easily updated content User control Flexible design Static info & a blog SEO tuned Fast initial build out

Page 12: Why Blogs Are Better

Which would you rather do?

Worry that updating your site will break something

Or just update your site?