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Why Social Media Participation Matters: PR 2.0 for Marketers
Presenters:
Jeanne Hopkins @jeannehopkins
Pamela Seiple @pamelump
Agenda
HubSpot Inbound MarketingPR 1.0How HubSpot plans and executes their PR 2.0 program • Basics for Social Media Success• Best Practices for integrating social
media tools into your marketing mix
Outbound Marketing Is Dead
800-555-1234AnnoyingSalesperson
The Next 50 Years?
Something to think about
• “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”
•Guy Kawasaki
PR 2.0: State of the Twittersphere
Major Coverage:
• TechCrunch• ReadWriteWeb• The New York Times• San Francisco Chronicle• ZDNet• VentureBeat• Search Engine Guide• eMarketer• CNN• Computerworld
PR 2.0: Promote & Get Found
• Social Media • Tools:
• Facebook, Twitter, LinkedIn
• Blogger/Media Relations• Tools:
• Muck Rack • HARO
PR 2.0: Seth Godin Book Launch
• Traditional media excluded
• Elicited power of blogosphere
• 60+ reviews from bloggers
PR 2.0: Twitter Usage
• Promote• Connect• Monitor Conversations
• http://search.twitter.com• Support• Customer Relations• Product/Service
Communication
PR 2.0: Resources
• Press Release Grader • http://pressrelease.grader.com
• HubSpot Study Comparing Traditional & Social Media Press Releases• http://bit.ly/3DnjW
• Help a Reporter Out (HARO)• http://helpareporter.com
• Muck Rack (journalists on Twitter)• http://muckrack.com