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Amazon Web Services Professional Services Ken Sansom – [email protected]

Winning Enterprise Cloud Engagements

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Page 1: Winning Enterprise Cloud Engagements

Amazon Web ServicesProfessional Services

Ken Sansom – [email protected]

Page 2: Winning Enterprise Cloud Engagements

Tenets – Things We Believe• Customers Get Best Results From Combination Of AWS

Specialists and AWS Partners

• Reusability and Automation Are Keys to Improved Time to Value for Customers

• Working Together We Can Sell and Deliver Bigger Impact

Than We Can Separately

• AWS Professional Services is designed to Complement, not

compete with our Partners

Page 3: Winning Enterprise Cloud Engagements

Working Together

• Joint Strategic and Account Planning

• AWS Pro Serve Inside (sub-contracting to Partners)

• Partner Bootcamps: India, Australia, Japan

• Mini-Partner Sessions: Australia, China

• Frameworks and Methodology

• Investing in Industry Solutions

• Developing and sharing Thought Leadership

• Investing in Quickstarts

Frameworks /

Methodology

Joint POC’s

Joint Engagements

ISV / Industry Solutions

Ecosystem

Partner Boot camps

Artifacts / Quickstarts

Partners

Page 4: Winning Enterprise Cloud Engagements

AWS Professional Services

EnterpriseCustomers

Predictable

Delivery

Method

Proven

Best

Practices

Consistent

Accelerated

Results

Capable

Trusted

Advisory

Global consulting workforceof skilled expert delivering business and IT thoughtleadership.

Value-driven projectsfocusing on quality ofresults, knowledge transferand customer satisfaction.

Deep integration withAWS subject matter

experts enables application of proven patterns and practices.

Enterprise Transformation Framework assures

optimized delivery ofprioritized initiatives.

Page 5: Winning Enterprise Cloud Engagements

AWS Enterprise Engagement Model

The Customer

Account Manager

Solution Architect &

Biz Dev

Support Technical Account Manager

(TAM)

Partner(s)

(Sis, ISVs, &

MSPs)

Pro Services Consultant

Training and Certification

PS Unique Value• Best Practices• Specialty Expertise• Internal Access• Accountability

Example Partners• Megazone• Accenture• Wipro• 2nd Watch

+

Page 6: Winning Enterprise Cloud Engagements

AWS Professional Services Practice Team

Page 7: Winning Enterprise Cloud Engagements

AWS Partners (SI, ISV, MSP)

Complementary by Design

• Largest Enterprises (G2000)

• Largest IT Shops ($500M+)

• Large High Risk Projects

• Newest AWS web services

• New types of workloads

• Platform not decided

• Customer mandated

• Strategic relationships

• Recovery missions

Market Maturity

AWS Professional Services

Page 8: Winning Enterprise Cloud Engagements

Technology Alone is Not the Answer

AWS Cloud Adoption Framework (CAF)

Comprehensive framework that helps bring together people, process and technology to reduce the time and cost of deployment

consistent proven repeatable

Page 9: Winning Enterprise Cloud Engagements

AWS Cloud Adoption Framework

The AWS CAF organizes and describes the perspectives in planning, creating, managing, and supporting a modern IT service.

Offers practical guidance and comprehensive guidelines for establishing, developing and running AWS cloud-enabled environments.

It provides a structure where business and IT can work together towards common strategy and vision, supported by modern IT automation and process optimization.

PeoplePerspective

ProcessPerspective

SecurityPerspective

MaturityPerspective

PlatformPerspective

OperatingPerspective

BusinessPerspective

Page 10: Winning Enterprise Cloud Engagements

CAF Core Perspectives

Process PerspectiveManaging portfolios, programs and projects

to deliver expected business outcome on

time and within budget, while keeping risks

at acceptable levels.

People PerspectiveDefining and acquiring the skills needed to

adopt the AWS cloud platform. Examples

guidance include role descriptions, training,

certification and mentoring.

Maturity PerspectiveDefining the target state architecture of the

organization and creating the required

blueprints and roadmaps.

Platform PerspectiveRepresents the technology services of the

AWS cloud platform. Provides patterns,

guidance, and tools for optimal use of the

technology services and services to

implement.

Operating PerspectiveRepresents the ongoing management of the

functioning IT environment of AWS.

Provides process, guidance and tools for

optimum operational service management of

the AWS environment.

Security PerspectiveDefining and implementing the required

levels of security, governance, and risk

management to achieve compliance.

Business PerspectiveIdentifying, delivering, and measuring

business impact using architectural

approaches that align technical delivery to

business imperatives.

Page 11: Winning Enterprise Cloud Engagements

Value Analysis

Architecture Jumpstart

Security Playbook

Applications Assessment

Operational Healthcheck

Skills Assessment

Resident Architect

AWS Cloud Adoption Framework

AWS Cloud Adoption Methodology

Enterprise Accelerators

Body of Knowledge

Domains, ConceptsPatterns, Best Practices

Structures, Dependencies

Delivery Process

Methods, inputs, outputs, swim-lanesDelivery process and milestones

Tasks, sequences and results

Managed IP & Tooling

Scenarios, stakeholders, pain points, value proposition, time/cost/effort, templates,

checklists, tools

AWS Cloud Adoption Framework (CAF)

Download the CAF Whitepaper:http://d0.awsstatic.com/whitepapers/aws_cloud_adoption_framework.pdf

Page 12: Winning Enterprise Cloud Engagements

Process

People

Operating

Maturity

Enterprise Accelerators

Security

Platform

Business

AW

S C

lou

d A

do

pti

on

Fra

mew

ork

(C

AF)

http://aws.amazon.com/professional-services/

Value Analysis – collect/compare costs, utilization, cost/benefit (5-15days)

Architecture Jumpstart – network architecture, VPC, VPN, DX, IAM (10-20 days)

Security Playbook – security architecture, map controls to policies (10-20 days)

Applications Assessment – evaluate cost/benefit & prioritize (20-40 days)

Operational Healthcheck – audit of security, availability, cost (10-15 days)

Skills Assessment – define training curriculum by role; schedule (1-3 days)

Resident Architect – AWS cloud architect; cloud maturity advisor (6-12 months)

Page 13: Winning Enterprise Cloud Engagements

Architecture Jumpstart

The Architecture Jumpstart helps you build an essential foundation for your enterprise cloud strategy,

focusing on key components of AWS, such as Virtual Private Cloud (VPC), Direct Connect, and Identity

and Access Management (IAM), while helping you implement your first workload.

Key Activities:

• Essentials Workshop (Account, Billing)

• Virtual Private Cloud (VPC) Design

• Architecture Plan and Design Workshop

• IAM Workshop Design and Build Assistance

• Static Workload Migration PoC

Outcomes:

Advise on Deployment based on AWS Best Practices

Reference Architecture

Comprehensive Migration Plan

Timeframe: 10-20 Days

Page 14: Winning Enterprise Cloud Engagements

Application Portfolio Assessment

Leverage AWS Proserve expertise and best practices to accelerate cloud transformation and adoption by right-sizing and rapidly deploying applications to generate quick wins. Reduce application complexity and operational costs while increasing ROI.

Key Activities:• Identify Key Requirements and Constraints• Collect Application Data, Cost Structures• Develop Assessment Criteria• Construct Solution Architecture and Populate AWS Cost Templates• Review Finding with Stakeholders

Outcomes: Application Portfolio Analysis Cost Benefit Analysis Recommended Workload Prioritization

Timeframe: 20-40 Days

Page 15: Winning Enterprise Cloud Engagements

Security Operations Playbook

The Security Operations Playbook helps you secure your AWS foundation and prepare for

operating sensitive workloads in AWS. Experts from the Security, Risk and Compliance

(SRC) practice help you assess your current AWS state, develop and refine your security

strategy for applications in AWS.

Key Activities:• Facilitate security workshops with your enterprise architecture, infrastructure and

security teams

• Assessment of current state security strategy

• Map transformative cloud security principles to operational processes

Outcomes: Security Operations Playbook

Security Reference Architecture

Timeframe: 10-20 Days

Page 16: Winning Enterprise Cloud Engagements

Resident Architect

The AWS Professional Services Resident Architect program provides you with an on-site trusted advisor, using a proven delivery framework and access to AWS subject matter experts to help you build a solid foundation on your journey to cloud

Key Activities:• Establish Business / Technology Roadmaps• Current State Assessment, Future State Architecture and Gap Analysis• Develop KPI’s and Success Metrics• Technology Leadership and Guidance

Outcomes: Business and IT Strategy

Governance and Compliance Recommendations Reference Architectures and Adoption Roadmap Operational Guidelines

Timeframe: 6-12 Months

Page 17: Winning Enterprise Cloud Engagements

IT Transformation

Strategy and

Planning

Business Value

Modeling

Skills and

Readiness

Governance &

ControlsPartnerships

New Capability Deployments Legacy Workload Migrations

Security &

Compliance

Infrastructure

Architecture

Application

Optimization

Big Data

Analytics

Operational

Integration

Workshops/POC/Prototypes on Specific Services (eg. CloudFormation, Redshift, Workspaces)

Resident Architect

Joint Engagement - Available AWS Specialists

Enterprise

Journey

Advisory

Services

Domain

Expertise

Oversight &

Guidance

Skills

Transfer

Specific

Workloads

Full Team

Specialists

Individual

Page 18: Winning Enterprise Cloud Engagements

SOWSOW

Engaging Prof Services With Partners

Rate structure

• Time & Materials

• $2000-$3000/day

• + Actual expenses

• Above most Partners

• Invoice Monthly

• Goal is to put an economic

value on it and be self-

funding, not revenue & profit

Click

Through EA NDA

ISA

SOW

Ts & Cs1 Time1 Page

TasksDeliverablesRates

Page 19: Winning Enterprise Cloud Engagements

Contract Arrangements

Partner

AWSPro Serve

Customer Customer

PartnerAWS

Pro Serve

AWSPro Serve

Partner

Customer

Page 20: Winning Enterprise Cloud Engagements

Quick Start Deployments - http://aws.amazon.com/quickstart

Single-button deployment launches stack

CloudFormation template

Deployment guide explains architecture, implementation, best practices, customization

Page 21: Winning Enterprise Cloud Engagements

Current Quick Starts

1. Active Directory Domain Services2. Remote Desktop Gateway3. SQL Server Enterprise 2012/20144. SharePoint Server 20135. Exchange Server 20136. Windows PowerShell DSC7. Cloudera Enterprise Data Hub8. SAP HANA

http://aws.amazon.com/quickstart

AWS Quick Starts FAQ

To extend templates and scripts, visit our GitHub repository

Post feedback on the AWS Quick Start Discussion Forum

Contact the team directly at [email protected]

Page 22: Winning Enterprise Cloud Engagements

Examples of how we are working together with Partners

• Korean Resident Architect at Partner

• Large Australian Public Sector Resident Architect

• Singapore Referral

• China Partner Training

• Japan Partner Bootcamp & Collaboration

Page 23: Winning Enterprise Cloud Engagements

Let’s work together!