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W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

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Page 1: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise
Page 2: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

Mobile 09App Exchanges and Cloud Computing: Driving the Mobile Enterprise

Robin DanielsEMEA Product MarketingSalesforce.com

Page 3: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended January 31, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Safe Harbor

Page 4: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

Mobile Trend for simplificationInfluence of consumer mobile + integrated experience

iPhone App Store – One click access to over 135,000 applications

Mobile access to everything

Page 5: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

Consumer + Business users can easily browse, install and use, all without IT

assistance!

Launched April 2009

Mobile Trend for simplificationInfluence of consumer mobile + integrated experience

Page 6: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

Forecast for software: cloudy.

1960’sMainframe

1980’sClient/server

TodayEnterprise Cloud

Computing

Technology (r)evolutionCloud Computing

Page 7: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

TodayCloud Computing

Applications

1960’sMainframe

1980’sClient/server

Applications moving to the cloud

Page 8: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

1960’sMainframe

1980’sClient/server

TodayCloud Computing

Platforms

Platforms moving to the cloud

Page 9: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

Multi-tenant

Automatic Upgrades

Pay-as-you-go

Elastic

Yefim Natis, VP, Distinguished Analyst

No Capital Expense

Modest Operating Expense

Scales With Your Business

Great for times like these.

The benefits of the cloud are simple

Page 10: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

Unlimited Real-Time Customization

Granular Security & Sharing

Real-Time Workflow& Approvals

Programmable User Interface

Real-Time Mobile Deployment

Real-Time Analytics

750+ Integrated Applications

The Real-Time Cloud

Multi-Tenant Kernel

ISO 27001 Certified Security

Proven, Real-Time Scalability

Programmable Cloud Logic

Real-Time Sandbox Environments

Integrated Content Library

Real-Time Websites

Salesforce to Salesforce

Proven Real-Time integration

ProvenReliability

Real-Time Upgrades

3 Global Data Centers & Disaster Recovery

Real-Time Query Optimizer

Real-Time Transparent System Status

Page 11: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

The Bottom Line: 5x faster, 50% cheaper

Days/Weeks to Build

Build App

Buy Servers

Build Datacenter

Months/ Years to

Build

Build Security

Build Analytics

Build Search

Build Workflow

Build Sharing

Deploy Mobile

GlobalizeBuild App

time

Page 12: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

What happens when Mobile meets the Cloud?

Boost Business Productivity and Cut Costs

Demand for Mobile

Access to Everything

Cloud Apps and

Platforms

+

=

Page 13: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

Demonstration: iPhone

Page 14: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

Customer Satisfaction

Mobile access allows reps to respond right away to leads, customer requests

Customer Satisfaction

Mobile access allows reps to respond right away to leads, customer requests

Better Data Quality

Meeting details capturedimmediately, not days later

Better Data Quality

Meeting details capturedimmediately, not days later

Time Savings

Downtime in the field can be used to update CRM

Time Savings

Downtime in the field can be used to update CRM

Instant Access

Convenient 24/7 access increases productivity

Instant Access

Convenient 24/7 access increases productivity

For Mobile Sales TeamsBoosting Productivity, Not Costs

Page 15: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

What Can Mobile + Cloud Computing Achieve?

For Miyachi’s field sales team…

50% increase in sales efficiency

For Developers at Papa Murphy’s Take ‘N Bake Pizza…

Built a custom app in 3 months vs. 1 yr.For Maxplore, a field-service start-up…

iPhone prototype up and running in 2 days

Page 16: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

> 50% of traffic: > 50% of traffic: API integration API integration

transactionstransactions

Web Services API

Interoperability with Leading Cloud Platforms

Back-end and Desktop Integration

Packaged SAP & Oracle Integrations

Consume and Publish web services

Over 40 Certified Integration Middleware Partners

Can you integrate systems with the Cloud?

All Integrations Are Upgraded With Zero Customer Effort

API calls per day100+ Million100+ Million

Page 17: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

Your Choice of 750+ Partner Applications

Trusted Native Apps

Reviewed by Salesforce.com

View, Try, Install

Built on Force.com

Best-in-class CRM & Non-CRM Apps

What about Distributing Apps to the Market?

750+ Applications

Page 18: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

Where to go next?

Interested in CRM and Sales Applications?Signup for a free 30-Day trial

www.salesforce.com

Interested in Building New Applications?Sign-up for a free Developer Account

www.force.com

Page 19: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

Robin [email protected]

Page 20: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise

Mobile Apps on Force.com AppExchange

Appirio Mobile Time Cards

This extension allows your team members to enter

timecards from their iPhone on the road

Glovia.com Order Management MobileOrder Management app extends control of the

business in the cloud to your mobile device

JobscienceIntelligent resume searching lets users find

candidates with the right skills while on the go

ServiceMax for Mobile DevicesComplete mobile field service solution lets

users control, and track field service activities

Map Nearby Contacts & CasesSalesforce Labs lets you locate nearby accounts

or leads and turn a canceled appointment into an opportunity

Page 21: W&M 2009 – App exchanges and cloud computing driving the mobile enterprise