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Mobile 09App Exchanges and Cloud Computing: Driving the Mobile Enterprise
Robin DanielsEMEA Product MarketingSalesforce.com
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended January 31, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site.
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Safe Harbor
Mobile Trend for simplificationInfluence of consumer mobile + integrated experience
iPhone App Store – One click access to over 135,000 applications
Mobile access to everything
Consumer + Business users can easily browse, install and use, all without IT
assistance!
Launched April 2009
Mobile Trend for simplificationInfluence of consumer mobile + integrated experience
Forecast for software: cloudy.
1960’sMainframe
1980’sClient/server
TodayEnterprise Cloud
Computing
Technology (r)evolutionCloud Computing
TodayCloud Computing
Applications
1960’sMainframe
1980’sClient/server
Applications moving to the cloud
1960’sMainframe
1980’sClient/server
TodayCloud Computing
Platforms
Platforms moving to the cloud
Multi-tenant
Automatic Upgrades
Pay-as-you-go
Elastic
Yefim Natis, VP, Distinguished Analyst
No Capital Expense
Modest Operating Expense
Scales With Your Business
Great for times like these.
The benefits of the cloud are simple
Unlimited Real-Time Customization
Granular Security & Sharing
Real-Time Workflow& Approvals
Programmable User Interface
Real-Time Mobile Deployment
Real-Time Analytics
750+ Integrated Applications
The Real-Time Cloud
Multi-Tenant Kernel
ISO 27001 Certified Security
Proven, Real-Time Scalability
Programmable Cloud Logic
Real-Time Sandbox Environments
Integrated Content Library
Real-Time Websites
Salesforce to Salesforce
Proven Real-Time integration
ProvenReliability
Real-Time Upgrades
3 Global Data Centers & Disaster Recovery
Real-Time Query Optimizer
Real-Time Transparent System Status
The Bottom Line: 5x faster, 50% cheaper
Days/Weeks to Build
Build App
Buy Servers
Build Datacenter
Months/ Years to
Build
Build Security
Build Analytics
Build Search
Build Workflow
Build Sharing
Deploy Mobile
GlobalizeBuild App
time
What happens when Mobile meets the Cloud?
Boost Business Productivity and Cut Costs
Demand for Mobile
Access to Everything
Cloud Apps and
Platforms
+
=
Demonstration: iPhone
Customer Satisfaction
Mobile access allows reps to respond right away to leads, customer requests
Customer Satisfaction
Mobile access allows reps to respond right away to leads, customer requests
Better Data Quality
Meeting details capturedimmediately, not days later
Better Data Quality
Meeting details capturedimmediately, not days later
Time Savings
Downtime in the field can be used to update CRM
Time Savings
Downtime in the field can be used to update CRM
Instant Access
Convenient 24/7 access increases productivity
Instant Access
Convenient 24/7 access increases productivity
For Mobile Sales TeamsBoosting Productivity, Not Costs
What Can Mobile + Cloud Computing Achieve?
For Miyachi’s field sales team…
50% increase in sales efficiency
For Developers at Papa Murphy’s Take ‘N Bake Pizza…
Built a custom app in 3 months vs. 1 yr.For Maxplore, a field-service start-up…
iPhone prototype up and running in 2 days
> 50% of traffic: > 50% of traffic: API integration API integration
transactionstransactions
Web Services API
Interoperability with Leading Cloud Platforms
Back-end and Desktop Integration
Packaged SAP & Oracle Integrations
Consume and Publish web services
Over 40 Certified Integration Middleware Partners
Can you integrate systems with the Cloud?
All Integrations Are Upgraded With Zero Customer Effort
API calls per day100+ Million100+ Million
Your Choice of 750+ Partner Applications
Trusted Native Apps
Reviewed by Salesforce.com
View, Try, Install
Built on Force.com
Best-in-class CRM & Non-CRM Apps
What about Distributing Apps to the Market?
750+ Applications
Where to go next?
Interested in CRM and Sales Applications?Signup for a free 30-Day trial
www.salesforce.com
Interested in Building New Applications?Sign-up for a free Developer Account
www.force.com
Robin [email protected]
Mobile Apps on Force.com AppExchange
Appirio Mobile Time Cards
This extension allows your team members to enter
timecards from their iPhone on the road
Glovia.com Order Management MobileOrder Management app extends control of the
business in the cloud to your mobile device
JobscienceIntelligent resume searching lets users find
candidates with the right skills while on the go
ServiceMax for Mobile DevicesComplete mobile field service solution lets
users control, and track field service activities
Map Nearby Contacts & CasesSalesforce Labs lets you locate nearby accounts
or leads and turn a canceled appointment into an opportunity