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New School Notes For PR Power Plays Dennis Goedegebuure @TheNextCorner New School Notes For PR Power Plays @TheNextCorner

[WMD 2015] Fanatics, Inc. >> Dennis Goedegebuure, "Culture as Catalyst: New School Notes For PR Power Plays"

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New School Notes For PR Power Plays

Dennis Goedegebuure @TheNextCorner

New School Notes For PR Power Plays @TheNextCorner

New School Notes For PR Power Plays @TheNextCorner

Dennis Goedegebuure

@TheNextCorner

•Spent 10+ years in SEO •2002 - 2011 @ eBay •2011 - 2012 @ Geeknet •2012 - 2014 @ Airbnb •2014 - present @ Fanatics

New School Notes For PR Power Plays @TheNextCorner

–DennisG

SEO is the outcome of a well designed product and

EPIC content

New School Notes For PR Power Plays @TheNextCorner

New School Notes For PR Power Plays @TheNextCorner

New School Notes For PR Power Plays @TheNextCorner

Source: http://tnc.io/trustme-lying

New School Notes For PR Power Plays @TheNextCorner

500 Digital Publishers Tell You What They Want

Source: http://tnc.io/fractl-research

• Writers of NYTimes, Guardian & CNN receive ~26K pitches a year, while they never write a story based on a pitch

• Most top-tier writers receive 100, 250 or 500 pitches each week, for an average of 5 story spots

• 70% of publishers prefer to collaborate on ideas

• 64% of publishers think it is of some importance that you establish a personal connection before pitching

Wall and ChainA true story on Airbnb

New School Notes For PR Power Plays @TheNextCorner

Wall & ChainAnimation Film

BelongAnywhere.comLanding Site

Targeted audiencesOnline Media

Guest & HostsLaunch Event

New School Notes For PR Power Plays @TheNextCorner

Split up in East & West

Venue

New School Notes For PR Power Plays @TheNextCornerLearn: http://tnc.io/aimclear-targeting

New School Notes For PR Power Plays @TheNextCorner

500 Digital Publishers Tell You What They Want

Source: http://tnc.io/fractl-research

• Writers of NYTimes, Guardian & CNN receive ~26K pitches a year, while they never write a story based on a pitch

• Most top-tier writers receive 100, 250 or 500 pitches each week, for an average of 5 story spots

• 70% of publishers prefer to collaborate on ideas

• 64% of publishers think it is of some importance that you establish a personal connection before pitching

New School Notes For PR Power Plays @TheNextCorner

Scale Media Connections• What are you trying to cover

• Who is most influential on this topic

• What are these people reading

• Be there

New School Notes For PR Power Plays @TheNextCorner

BuzzSumo

New School Notes For PR Power Plays @TheNextCorner

TAGS - Research Targets

Source: http://tnc.io/tags-doc

New School Notes For PR Power Plays @TheNextCorner

New School Notes For PR Power Plays @TheNextCorner

Bonus: Need an Email Address?

http://tnc.io/email-find

New School Notes For PR Power Plays @TheNextCorner

Resources:

New School Notes For PR Power Plays @TheNextCorner

New School Notes For PR Power Plays @TheNextCorner

- Dennis Goedegebuure @TheNextCorner

Thank You!