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World’s Best Interactive Nonpro!t WebsitesRaheel Gauba
Raheel Gauba © 2010 Blackbaud
ground rules
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there are none.
Raheel Gauba © 2010 Blackbaud
disclaimer.
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© 2010 BlackbaudRaheel Gauba4
Charity websites are poor campaigning tools and often fail to use the most effective web technologies
“ “- Precedent (Communications agency in UK)
March 19, 2010
...found the sites often lacked basic information about the charity and
appeared to have little overall strategy
Raheel Gauba © 2010 Blackbaud
interact
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to act on or in close relation with each other“
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- World English Dictionary
© 2010 BlackbaudRaheel Gauba
why?
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emotion+ connection= caring
© 2010 BlackbaudRaheel Gauba
isolate.
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experienceimmersivejourney
© 2010 BlackbaudRaheel Gauba
how?
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inspirationideadesigntechnology
© 2010 BlackbaudRaheel Gauba
results.
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measurableactionable
© 2010 BlackbaudRaheel Gauba
outcomes.
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trustconversionsviral / social
© 2010 BlackbaudRaheel Gauba
achieve likeability
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- Guy Kawasaki
© 2010 BlackbaudRaheel Gauba
it’s about marketing
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it’s about communicatingit’s about you
it’s about themit’s also about technology
© 2010 BlackbaudRaheel Gauba13
let’s dream
© 2010 BlackbaudRaheel Gauba15
videoGE Ecomagination
James Alliban AR Business Card
BMW Z4
Articulated Naturality - Video
I Am Second
Ave Maria Memorial Locator
We Choose the Moon
Lincoln Memorial Interactive
San Francisco Symphony Orchestra
Make History 9/11
Waterlife NFB
All About Birds
Simple Machines
Lost There, Felt Here - Protect an Acre
Live Hope Love
Smithsonian - Ocean Portal
A.R. flash
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NFP
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© 2010 BlackbaudRaheel Gauba16
let’s talk about you
why,thank you!
raheel gauba
brand leader & creative director blackbaud
twitter: @raheelgaubaemail: [email protected]
facebook: Raheel Gauba
