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Interactive Not-for-pro!tsRaheel Gauba
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© 2010 BlackbaudRaheel Gauba2
Charity websites are poor campaigning tools and often fail to use the most effective web technologies
“ “- Precedent (Communications agency in UK)
March 19, 2010
...found the sites often lacked basic information about the charity and
appeared to have little overall strategy
Raheel Gauba © 2010 Blackbaud
interact
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to act on or in close relation with each other“
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- World English Dictionary
© 2010 BlackbaudRaheel Gauba
why?
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emotion+ connection= caring
© 2010 BlackbaudRaheel Gauba
isolate.
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experienceimmersivejourney
© 2010 BlackbaudRaheel Gauba
how?
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inspirationideadesigntechnology
© 2010 BlackbaudRaheel Gauba
results.
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measurableactionable
© 2010 BlackbaudRaheel Gauba
outcomes.
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trustconversionsviral / social
© 2010 BlackbaudRaheel Gauba
achieve likeability
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- Guy Kawasaki
© 2010 BlackbaudRaheel Gauba
it’s about marketing
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it’s about communicatingit’s about you
it’s about themit’s also about technology
© 2010 BlackbaudRaheel Gauba11
let’s dream
© 2010 BlackbaudRaheel Gauba12
videoGE Ecomagination
James Alliban AR Business Card
BMW Z4 (UK)
Battlefront UK
I Am Second
Start Heart Walk
We Choose the Moon
Stem Cell Foundation
San Francisco Symphony Orchestra
Love Letters to the Future
Waterlife NFB
All About Birds
Bucknell Virtual Tour
Lost There, Felt Here - Protect an Acre
Live Hope Love
Smithsonian - Ocean Portal
A.R. flash
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NFP
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© 2010 BlackbaudRaheel Gauba13
let’s talk about you
why,thank you!
raheel gauba
brand leader & creative director blackbaud
twitter: @raheelgaubaemail: [email protected]
facebook: Raheel Gauba
