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Amit AgarwalDigital Inspiration ‐www.labnol.org
Digital Inspiration ‐www.labnol.org ‐© 2007 and beyond 1
Writing a Personal Blog ? Skip To Last SlideFinding Fodder Blogging RelationshipsWhite SEO – Best Practices Effective MonetizationOnline Plagiarism, Fair UseGray AreasWhat Works with Blogging
Digital Inspiration ‐www.labnol.org ‐© 2007 and beyond 2
Platform ‐ Blogger, WordPress or TumblrThink Ahead When Picking any URLNo Trademarks please
Blogging ToolsetWindows Live Writer / FirefoxTechSmith SnagIT + PicnikCSS – Borders, Align, MarginsFeedBurner FAQ
Digital Inspiration ‐www.labnol.org ‐© 2007 and beyond 3
Build RelationshipsWith Blog Readers▪ Respond to Comments▪ Highlight, Compliment
With Fellow Bloggers▪ Send Tips▪ Leave Comments
Join ForumsTrack Reactions & Online Reputation [ego‐surfing]Meet Offline
Digital Inspiration ‐www.labnol.org ‐© 2007 and beyond 4
Limit Re‐blogging (or link‐blogging)One Original Post Every Day
Avoid Echo BloggingIgnore TechMeme, Digg, TechCrunchOr add a very different perspective
Use Google Alerts, Twitter, GASQuickly Scan Google Groups, ForumsCredit Sources [social bookmarking ?]The actual article, not the homepageDo not link to the print‐only version
Digital Inspiration ‐www.labnol.org ‐© 2007 and beyond 5
SEO for Blogs Is LegalBad Titles Can Make You ExtinctUnique Number in URLs [Date ?]Use dashes, not underscoresMeta TagsControl Distribution of Google PageRank with NoFollowText, Text, Text – Never say “watch this”Master Google Analytics, Google Webmaster Central
Never Ignore Flickr, Google Images [alt]Picture Captions, Surrounding TextAdobe PDFs ‐Organic Traffic + Yahoo! Ads
Digital Inspiration ‐www.labnol.org ‐© 2007 and beyond 6
AdSense Is The KingSection TargetingSplit TestingChannel Descriptions – ConvinceNo Banners, Only Large FormatsDo not feel shy of showcasing Ads.Remember the letter “F”
Reward Regular Visitors with Ad‐Free ContentAvoid Ads on Homepage – Not targeted wellAdSense Sandbox
Digital Inspiration ‐www.labnol.org ‐© 2007 and beyond 7
Gray AreasText Link AdsLink ExchangesPaid Posts [can repel readers]
Cross Linking
Solution: REL=NOFOLLOW
Case A: <a href="www.buy‐viagra.com/">Cheap Viagra</a> Case B: <a href="www.free‐viagra.com/" rel="nofollow">Free Viagra</a>
Digital Inspiration ‐www.labnol.org ‐© 2007 and beyond 8
Why Remain StrictDuplicate ContentSearch Engines Are Generally Clueless
Finding Copy‐Paste ContentTypos, unique stringsIncoming links to external site
Dealing with PlagiaristsPolite email [with deadline]DMCA notice to Domain Host + AdSenseWhen nothing works, forget it.
Digital Inspiration ‐www.labnol.org ‐© 2007 and beyond 9
Schedule – Don’t disappoint readersThick Skin – Cannot please everyoneNever Flame / Avoid Personal AttacksSpelling / TyposFormatting – Most People Will Scan, Not ReadThink and Write ‐Avoid Embarrassment LaterNever Blog When Angry – It ReflectsAnything Posted Online is UndeletableWrote a killer post ? Tip But Don’t SpamAvoid Blog Clutter Offer RSS and Email subscriptionsChange that About Us Page ‐ Self Promotion Not BadBlog Design MattersReaders are 100x Smarter Than You – Respect Their TimeStop Obsessing about Stats and Income The word “Sorry” can do wonders.
Digital Inspiration ‐www.labnol.org ‐© 2007 and beyond 10
Digital Inspiration ‐www.labnol.org ‐© 2007 and beyond 11
Digital Inspiration www.labnol.org
Message Board www.labnol.org/forums
India Blogshttp://tinyurl.com/2bvwac