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Want to build a powerful movement online? You need two key ingredients - people and tools to connect and engage with them. From "texting" to location based apps like FourSquare this panel will give you the nuts and bolts of the latest apps and tools organizations can use to effectively moblize and energize people online. Panelists: Amy Sample Ward, NetSquared, Shana Glickfield, The Beekeeper Group, and Jessica Bosanko, M+R Strategic Services
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www.womenwhotech.com
Apps and Tools to Energize Your Base
Need Help?Call ReadyTalk Support at 1-800-843-9166
PANELISTS:
Jessica Bosanko and Shana Glickfield
MODERATOR:
Amy Sample Ward
Building a Powerful Movement Online
Powered by:
www.womenwhotech.com
• For phone audio, please dial:
800-701-9749 (toll-free)
303-223-2684 (toll number)
www.womenwhotech.com
A little housekeeping:
• The webinar will be recorded. A link to the recording and the slides from today’s presentation will be emailed to you later today.
• A post-webinar survey will open when you close out of the webinar, please help us better our programming by completing it.
• Phones will be muted.
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Stay engaged!
• Please ask questions and comment by:• Typing in the chat box. We’ll respond via chat or over
the phone when appropriate. If it is information to share with the whole audience, we’ll chat it to everyone.
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Agenda
• Intros• Nonprofits & Text Messaging - Jessica• Tools and Apps – Shana• Measurement – Amy• Demos• Questions & Discussion
Need Help? Press *7 to un-mute phone lines orcall ReadyTalk Support at 1-800-843-9166
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Jessica Bosanko
Jessica Bosanko, Vice President, has designed effective online advocacy, fundraising and recruitment strategies for M+R clients since 2007, after years spent honing her online organizing skills for a variety of environmental nonprofits. Lately, she co-authored the Nonprofit Text Messaging Benchmarks study and has advised clients including the Human Rights Campaign, William J. Clinton Foundation and Wildlife Conservation Society on how to incorporate text messaging into their advocacy and fundraising programs. Jessica is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect: [email protected] - 917-438-4615
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Shana Glickfield
Shana Glickfield is a Partner at Beekeeper Group. She is a leading communications and advocacy strategist, focusing on social media and online community building. She was one of five women named “up and comers in technology” recently by Washington Post and made Washington Life magazine’s list of the most creative people in new media.
Connect: @Dcconcierge [email protected]
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Amy Sample Ward
Amy Sample Ward is a blogger, facilitator and trainer focused on leveraging social technologies for social change. She is also the Global Community Development Manager at NetSquared, where she focuses on growing and supporting the global community of changemakers and local organizers. In 2009, Amy co-authored Social by Social: a handbook in using new technologies for social impact, that you can read for free at SocialBySocial.com. She has worked in and with advocacy organizations, private foundations, and community groups in the US, UK and beyond.
Connect: @amyrsward [email protected]
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Agenda
• Intros• Nonprofits & Text Messaging - Jessica• Tools and Apps – Shana• Measurement – Amy• Demos• Questions & Discussion
Need Help? Press *7 to un-mute phone lines orcall ReadyTalk Support at 1-800-843-9166
www.womenwhotech.com
5 BillionText messages per day
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www.e-benchmarksstudy.com/mobile
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Key Findings• More than 80% of text subscribers were recruited
from the online program.
• Lists grew at a rate of 49.5 percent annually.
• Annual churn rate was 30.7 percent. Benchmark text message unsubscribe rate was 0.69 percent.
• Response rate for call-in advocacy text messages was 4.7 percent - nearly six times the 2009 benchmark response rate of 0.82 for call-in advocacy emails.
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Where do Subscribers Come From?
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Where do Subscribers Come From?
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Where do Subscribers Come From?
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Where do Subscribers Come From?
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Outbound Messages = 1.6/month
Fundraising: ask subscribers to respond to a text with a special donation keyword (such as “PLEDGE” or “GIVE”)
Advocacy: ask subscribers to sign a petition or call a given decision-maker/advocacy target by either replying to the message with the text “CALL” or calling a special phone number
Informational: provide info about an issue, event or other breaking news
Go-to-Web: drive subscribers to visit a web page
Text Reply: ask subscribers to respond to a text message, but are not fundraising or advocacy appeals.
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Advocacy Messaging
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HRC Buyer’s Guide
2 Years: More than 18,000 requests for scores
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HRC Fundraising Test
Conclusion: Text subscribers are more responsive & reinforcing the message via text works
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Using Text to Drive Advocacy
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Agenda
• Intros• Nonprofits & Text Messaging - Jessica• Tools and Apps – Shana• Measurement – Amy• Demos• Questions & Discussion
Need Help? Press *7 to un-mute phone lines orcall ReadyTalk Support at 1-800-843-9166
www.womenwhotech.com 23
What is Geo-social?
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Why Get in the Game?
• One million users and counting in the game!• Increased visibility in the social web (WOM)• Low cost rewards for activism• Creates loyalty
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Get Started….
• Add your organization/campaign as a venue• Encourage staff/volunteers to check in• Create prizes for check-ins and mayorships• Suggest a “badge” to Foursquare• Set account preferences for Facebook and
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Foursquare Feeds
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Don’t forget
• Swarm Badge parties• Managing venues• Leaving tips• Checking analytics• Data visualization
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Speaking of Data Visualization…
• Modern storytelling• Infographics, videos, maps, etc.• Combine with open government data• Most orgs are sitting on mounds of data!
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Use Online Tools to Visualize Data!• Make timelines! - Timepedia.org, Dipity.org• Make maps! – Google Maps• Make word clouds! – Wordle.com• Make photo collages! – Animoto.com• Make charts and graphs! – Swivel,
TracknGraph• Visualize Twitter – Twitterposter,
TwitterVision, Tweetstat
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Open Up Your Data
• What data do you have?• API’s (Application Programming Interface)• Users can create / innovate with that data• Have a contest! Have an event around the
contest!
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Speaking of Events… Host an Unconference!An unconference is a facilitated, participant-
driven conference centered on a theme or purpose. -Wikipedia
Gather influentials and grassroots activists around important issues for :
• Mobilizing around issue• Information sharing• Media/ blogger attention• Inspire new technology, collaboration
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Agenda
• Intros• Nonprofits & Text Messaging - Jessica• Tools and Apps – Shana• Measurement – Amy• Demos• Questions & Discussion
Need Help? Press *7 to un-mute phone lines orcall ReadyTalk Support at 1-800-843-9166
www.womenwhotech.com
Measuring for Success
So, let’s say that
Knowledge :: Power
And,
Monitoring :: Measuring
Then,
Data :: Success
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Google Analytics
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Facebook Page insights
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URL Shorteners
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Nutshell Mail
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Google Alerts
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Listening Dashboard
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Community Mapping
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• Group: other organizations/partner, donors, volunteers, fundraisers, event attendees, etc.
• Their goal: why do they engage with you• Your goal: why do you engage with them• Tools: which platforms and tools do they
commonly use for online engagement (don't forget to include your website if they are visitors/donors/engagers there)
• Action: The action or connection that ties it together
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Agenda
• Intros• Nonprofits & Text Messaging - Jessica• Tools and Apps – Shana• Measurement – Amy• Demos• Questions & Discussion
Need Help? Press *7 to un-mute phone lines orcall ReadyTalk Support at 1-800-843-9166
www.womenwhotech.com
Demos
• Anything you want to see in action?
• Any organizations or examples we can look at?
• Any tools you want to visit together?
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Questions
• Anything that didn’t make sense?
• Any organizations or examples you want to share?
• What was the most interesting, new or unexpected part of the presentation?
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Thank you!
Connect with us any time:
Jessica: [email protected] - 917-438-4615
Shana: @Dcconcierge [email protected]
Amy: @amyrsward [email protected]
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